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WorksheetsUnits 11-15
Total questions: 20
Worksheet time: 10mins
What is the meaning of brand recognition?
The sales of a company expressed as a percentage of total sales in a given market
Consumers who buy various competing products rather than being loyal to a particular brand
Places of business for selling goods to customers
The extent to which consumers are aware of a brand, and know its name
Which word matches the following definition: All the different products, brands and items that a company sells.
product mix
logo
outlets
packaging
What is the correct meaning of market share?
Consumers who buy various competing products rather than being loyal to a particular brand
Wrappers and containers used to enclose and protect a product
The sales of a company expressed as a percentage of total sales in a given market
A graphic image or symbol specially created to identify a company or a product
What is the meaning of sampling?
A specific segment of consumers within a broader market that share similar characteristics
The consumer is given a product free of cost so they can try it before buying it
The act of a consumer changing from one brand to another
A retailer or business that sells goods to the public in relatively small quantities for use or consumption
Which of the following definitions is the correct meaning for the word wholesaler?
An intermediary that stocks manufacturers’ goods or merchandise, and sells it to retailers and professional buyers
All the companies or individuals (‘middlemen’) involved in moving goods or services from producers to consumers
Someone who contacts existing and potential customers, and tries to persuade them to buy goods or services
Possibilities of filling unsatisfied needs in sectors in which a company can profitably produce goods or services
Which of the following definitions is the correct meaning for market skimming?
Making a product (appear to be) different from similar products offered by other sellers, by product differences, advertising, packaging, etc.
The strategy of setting a low price to try to sell a large volume and increase market share
Dividing a market into distinct groups of buyers who have different requirements or buying habits
Setting a high price for a new product, to make maximum revenue before competing products appear on the market
At what stage of the product life cycle does a product's sales begin to go down?
Introduction
Growth
Maturity
Decline
At what stage of the product life cycle are a product's costs the highest?
Introduction
Growth
Maturity
Decline
At what stage of the product life cycle does a business need to defend their market share?
Introduction
Growth
Maturity
Decline
At what stage of the product life cycle is promotion aimed at building awareness and educating consumers about the product?
Introduction
Growth
Maturity
Decline
What is an agent in a channel of distribution?
A person or company that sells goods in large quantities at low prices, typically to retailers
Acts as an intermediary on behalf of the producer, receiving commission rather than reselling the product for profit
An intermediary that sells goods to the public in relatively small quantities for use or consumption rather than for resale
A company that makes, grows, or supplies assembled goods or commodities for sale
Which of the following is the correct definition for word-of-mouth advertising?
A defined set of customers whose needs a company plans to satisfy
Trying to get consumers to forward an online marketing message to other people
A small amount of a product given to customers to encourage them to try it
Free advertising, when satisfied customers recommend products to their friends
Which word matches the following definition: The choice of where to advertise in order to reach the right people
Brief
Media plan
Advertising campaign
Advertising agencies
What do commercial banks do?
An offshore investment fund that engages in speculation using credit or borrowed capital
Make money by earning interest from loans such as mortgages, business loans and personal loans
A bank that purchases large holdings of newly issued shares and resells them to investors
Personalized financial services and products offered to high-net-worth individuals
What is the meaning of deregulation?
When one company offers to buy or acquire another one
All the investments owned by an individual or organization
When one company combines with another one
The ending or relaxing of legal restrictions
What is the correct word for the following definition: certificates representing part-ownership of a company
stocks or shares
capital
interest
stockbroking
What is the meaning of default?
To cancel a bad debt or worthless asset from an account
Not being able to repay one's loan
Using an asset as a guarantee of payment
Money generated from an investment
What was the subprime mortgage crisis?
Something pledged as security for repayment of a loan, to be given up if the borrower defaults
Financial services, particularly loans, offered to low-income individuals and small businesses who are often excluded from traditional banking
An increase in defaults on mortgages that had been offered to borrowers with poor credit histories
Capable of being expanded or increased in size, capacity, or capability without compromising its overall effectiveness or efficiency
What is a pension fund?
A fund from which retirement funds are paid, from contributions from employers, employees, or both
A pool of money, typically established by an entity, to cover future claims or losses
The underlying value of a company's assets, used as a basis for valuation or lending
A person or company that invests capital in companies with high growth potential
What is the correct meaning of break-even point?
What an organization can do better than its competitors
Where total costs equal total income from sales and the company makes neither a profit nor a loss
An investor’s plan for getting their investment back and potentially realizing a profit
The total income received by a business before any expenses are paid
