Worksheetsunit 4 part 1
Total questions: 40
Worksheet time: 3hrs 16mins
The operations function consists mainly of activities that are performed on a _______ basis.
daily
weekly
monthly
yearly
Which of the following is an example of one of a business’s inputs:
Services
Products
Employees
Goods
Operations managers have two main goals in mind efficiency (keeping costs low) and
legality (keeping the business in good standing with the law)
productivity (keeping business running fast)
reputation (keeping up the business’s good name)
effectiveness (keeping customers satisfied)
The foundation of the operations function is
maintenance and repairs.
production planning.
purchasing.
quality control.
Which of the following is not a main factor in a business’s site selection decision:
Community
Media
Costs
Labor
Which operations activity is also referred to as procurement?
Logistics
Inventory control
Quality control
Purchasing
A clothing manufacturer checks one pair of pants out of every shipment to ensure the quality of its product. This process is known as quality
guarantee.
delivery.
inspection.
assurance.
A clothing manufacturer builds quality into its operating system, placing responsibility on each employee. This process is known as quality
guarantee.
delivery.
inspection.
assurance.
The money it takes to keep inventory in stock is called a cost.
stockout
purchasing
production
Running out of inventory can result in
higher taxes.
lost sales.
higher productivity.
more satisfied customers.
Deciding how to transport goods is part of which operations activity?
Logistics
Scheduling
Safety and security
Maintenance and repairs
An operations manager must determine the sequence materials will take through the production process. This activity is known as
site selection.
expense control.
routing.
scheduling.
Which of the following is a true statement about scheduling:
Scheduling for business is the same thing as personal scheduling.
Many businesses do not need to use scheduling.
Scheduling has the same timeline, regardless of the company.
Both manufacturers and service businesses rely on scheduling.
Complying with environmental laws is part of which operations activity?
Logistics
Safety and security
Purchasing
Inventory control
Maintenance and repairs is an operations activity that includes
production planning.
site selection.
custodial work.
financial analysis.
Because operations managers control so much of a business’s money, they must focus on
keeping costs low.
hiring the best employees.
creating effective advertising campaigns.
generating publicity.
Operations activities vary depending on a business’s ________
product.
name.
tax return.
address一只
The difference between service providers’ and manufacturers’ operations activities is that service providers produce ______ outputs.
expensive
useful
intangible
tangible
Which form of technology creates tangible prototypes and products?
Social media
Computer-aided design
Smartphones
3D printing
Operations managers must work closely with managers and employees in
the marketing department only.
all other parts of the business.
competing businesses.
foreign markets.
1. Marketing links producers to
distributors.
retailers.
marketers.
customers.
Marketing is described as creating
exchanges.
needs.
advertisements.
gaps.
Which of the following is a marketing activity:
Balancing customer needs with wants
Leading a project team
Communicating with customers
Lowering operational expenses
What provides the basis for all marketing goals and actions?
Pricing
Planning
Budgeting
Retailing
Which of the following influences the process of determining price:
Customers’ perception of value
Publicity
Purchase location
Sales promotion
Which of the following is a method used to communicate with customers:
Personal selling
Manufacturing
Customer orientation
Marketing concept
Which of the following is an example of communicating with customers:
Creating a new product
Sponsoring a charity event
Choosing a store to distribute products
Developing a marketing plan
The purpose of communicating with customers is to
gather participants for a survey.
befriend customers.
determine prices.
attract customers’ interest.
In an overall sense, where does marketing occur?
Wherever advertisements are
Wherever stores are
Wherever businesses are
Wherever customers are
Of the following, which is a durable good:
Coffee mug
Insect repellent
Hamburger
Lip balm
Which of the following activities is an aspect of marketing a service:
Finding out customers’ favorite coffee flavors
Determining how much to charge for a haircut
Offering a new, improved cell phone
Advertising the state of Michigan on television
Which of the following items likely cannot be marketed:
Holiday
Health
Hopefulness
Hawaii
In the marketing concept, whose point of view matters most?
Seller’s
Buyer’s
Marketer’s
Planner’s
According to the marketing concept, which option demonstrates customer orientation?
Convincing a buyer to buy
Researching a firm’s competitors
Finding out what a buyer wants
Advertising the features of a product
According to the marketing concept, which option shows company commitment?
Leaving marketing to the marketing department
Teaching marketing to college marketing students
Setting aside funds to research what customers want
Pricing a product to maximize profitability per item
According to the marketing concept, keeping company goals in mind means
making product prices low.
containing marketing costs.
putting marketing second to other company goals.
maintaining the firm’s purpose.
Overall, what does marketing allow us to do?
Stop buying online
Live our daily lives
Feel better about shopping
Limit our spending
Which of the following is the most common reason for businesses to search for ways to make their products better and cheaper:
Competition
Publicity
E-commerce
Service marketing
Marketing encourages people from different countries to _______ frequently.
travel
train
think
trade
Without marketing, producers and customers would be
in close communication with each other.
highly dependent on advertising agencies.
disconnected from each other.
exposed to many new and improved products.
