WorksheetsApproach
Total questions: 8
Worksheet time: 4mins
Which of the following is an example of a scientific approach?
Telling a story about a patient
Showing clinical trial data
Comparing prices
Asking about the doctor’s family
The emotional approach is best used when…
The doctor is very technical
You have limited time
The doctor is empathetic and patient-focused
You’re promoting a generic drug
What is the value-based approach focused on?
Immediate results
Humor and casual tone
Emotional storytelling
Cost-effectiveness and long-term benefits
Which approach is best when a doctor is unfamiliar with you?
Soft/Indirect
Comparative
Scientific
Emotional
You enter a clinic, and the doctor seems rushed. You only have 2 minutes. What’s the smartest strategy?
Emotional story
Direct & concise + scientific key point
Comparative table
Casual chat first
doctor says: “I’ve heard this new product works well, but I’m not convinced yet.” What’s your ideal response?
Tell a story about another doctor
Provide clinical trial data (Scientific)
Talk about patient satisfaction
Mention its availability in pharmacies
A doctor tells you: “I’m already prescribing another product.” What approach do you use?
Emotional
Comparative
Storytelling
Indirect
A doctor seems bored and checks their watch during your call. What’s your next step?
Switch to a direct and concise approach
Start with soft talk
Tell a story
Show price comparison
