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WorksheetsY10 Revision- Market seg and Research
Total questions: 42
Worksheet time: 21mins
Name
Class
Date
1.
What is an example of secondary research?
a)
Focus Group
b)
Observation
c)
Newspaper
d)
Questionnaire
2.
What is the better definition of secondary research?
a)
Stealing someone else's information
b)
Using information that already exists
c)
Collecting new information
d)
Finding old research
3.
What is an example of primary research?
a)
Magazine
b)
Observation
c)
Newspaper
d)
Government statistics
4.
Which is the odd one out?
a)
Newspaper
b)
Magazines
c)
Books
d)
Questionnaires
5.
Government reports would be which kind of market research?
a)
Primary Research
b)
Secondary Research
6.
What is the better definition of primary research?
a)
Creating new products
b)
Finding new stuff
c)
Gathering information for a specific purpose
d)
Finding online statistics
7.
What is an example of primary research?
a)
Magazine
b)
Observation
c)
Newspaper
d)
Government statistics
8.
Which is the odd one out?
a)
Newspaper
b)
Magazines
c)
Books
d)
Questionnaires
9.
What is a problem with using secondary data?
a)
It is easy to find
b)
It is normally quicker to find
c)
You did not create it (it might be unreliable)
d)
You have to find the information yourself
10.
What is the difference between qualitative and quantitative
a)
They both mean more or less the same
b)
Qualitative is about numbers
c)
Quantitative means looking at opinions
d)
Quantitative is about numbers and figures
11.
What is information collected about opinions and views called?
a)
Quantitative data
b)
Qualitative data
c)
Segmentation
12.
Focus groups are an example of
a)
Primary Research
b)
Secondary Research
13.
Questionnaires are an example of
a)
Primary Research
b)
Secondary Research
14.
The Internet is an example of
a)
Primary Research
b)
Secondary Research
15.
Books and articles are examples of
a)
Primary Research
b)
Secondary Research
16.
Factual information is...
a)
Quantitative data
b)
Qualitative data
17.
Opinions and Views are...
a)
Quantitative data
b)
Qualitative data
18.
Define what is meant by the term 'market segmentation'
a)
The action or activity of gathering information about consumers' needs and preferences.
b)
The splitting of the market for product or service into different parts, or segments.
19.
Define what is meant by 'target market'
a)
Group of customers at which a product or service is aimed, or targeted.
b)
Splitting the market for a product into different parts, or segments.
20.
Which of the following are methods used to segment a market?
a)
Age, religion, school you go to, eating habits and views on education
b)
Age, gender, income, location and lifestyle.
21.
How is a market segmented by 'age'?
a)
Products can be aimed specifically at males or females or both
b)
People have different hobbies and interests, which can be connected to income and location.
c)
Consumers live in different parts of the country and will have different tastes and needs. Those living in the city might want a smaller car
d)
Age groups can be split into categories e.g. 0-10, 11-16 or 18+. Or even by young and old
22.
How is a market segmented by 'gender'?
a)
Products can be aimed specifically at males or females or both
b)
People have different hobbies and interests, which can be connected to income and location.
c)
Consumers live in different parts of the country and will have different tastes and needs. Those living in the city might want a smaller car
d)
Age groups can be split into categories e.g. 0-10, 11-16 or 18+. Or even by young and old
23.
How is a market segmented by 'location'?
a)
Products can be aimed specifically at males or females or both
b)
People have different hobbies and interests, which can be connected to income and location.
c)
Consumers live in different parts of the country and will have different tastes and needs. Those living in the city might want a smaller car
d)
Age groups can be split into categories e.g. 0-10, 11-16 or 18+. Or even by young and old
24.
How is a market segmented by 'lifestyle'?
a)
Products can be aimed specifically at males or females or both
b)
People have different hobbies and interests, which can be connected to income and location.
c)
Consumers live in different parts of the country and will have different tastes and needs. Those living in the city might want a smaller car
d)
Age groups can be split into categories e.g. 0-10, 11-16 or 18+. Or even by young and old
25.
Which market segments would this product appeal to?
a)
Young, females, any income, any location
b)
Any age group, females, high income, living in Scotland, sporty
26.
How would you change this product so that it appealed to young males?
a)
Leave the colour as boys like this colour anyway
b)
Change the colour to blue and use different pictures to fairies, by using superheroes.
27.
Which market segments would this service appeal to?
a)
Male and females with children, over 18, any income, who enjoy holidays as a lifetsyle choice
b)
Males and females, 60+, without children, who are sporty and have high incomes
28.
Which market segment would this product appeal to?
a)
High income, males, 18+, who enjoy fast cars
b)
Low income, young, females, who enjoy fast cars
29.
Define what is meant by the term 'market segmentation'
a)
The action or activity of gathering information about consumers' needs and preferences.
b)
The splitting of the market for product or service into different parts, or segments.
30.
Define what is meant by 'target market'
a)
Group of customers at which a product or service is aimed, or targeted.
b)
Splitting the market for a product into different parts, or segments.
31.
Which of the following are methods used to segment a market?
a)
Age, religion, school you go to, eating habits and views on education
b)
Age, gender, income, location and lifestyle.
32.
How is a market segmented by 'age'?
a)
Products can be aimed specifically at males or females or both
b)
People have different hobbies and interests, which can be connected to income and location.
c)
Consumers live in different parts of the country and will have different tastes and needs. Those living in the city might want a smaller car
d)
Age groups can be split into categories e.g. 0-10, 11-16 or 18+. Or even by young and old
33.
How is a market segmented by 'gender'?
a)
Products can be aimed specifically at males or females or both
b)
People have different hobbies and interests, which can be connected to income and location.
c)
Consumers live in different parts of the country and will have different tastes and needs. Those living in the city might want a smaller car
d)
Age groups can be split into categories e.g. 0-10, 11-16 or 18+. Or even by young and old
34.
How is a market segmented by 'location'?
a)
Products can be aimed specifically at males or females or both
b)
People have different hobbies and interests, which can be connected to income and location.
c)
Consumers live in different parts of the country and will have different tastes and needs. Those living in the city might want a smaller car
d)
Age groups can be split into categories e.g. 0-10, 11-16 or 18+. Or even by young and old
35.
How is a market segmented by 'lifestyle'?
a)
Products can be aimed specifically at males or females or both
b)
People have different hobbies and interests, which can be connected to income and location.
c)
Consumers live in different parts of the country and will have different tastes and needs. Those living in the city might want a smaller car
d)
Age groups can be split into categories e.g. 0-10, 11-16 or 18+. Or even by young and old
36.
Which market segments would this product appeal to?
a)
Young, females, any income, any location
b)
Any age group, females, high income, living in Scotland, sporty
37.
How would you change this product so that it appealed to young males?
a)
Leave the colour as boys like this colour anyway
b)
Change the colour to blue and use different pictures to fairies, by using superheroes.
38.
Which market segments would this service appeal to?
a)
Male and females with children, over 18, any income, who enjoy holidays as a lifetsyle choice
b)
Males and females, 60+, without children, who are sporty and have high incomes
39.
Which market segment would this product appeal to?
a)
High income, males, 18+, who enjoy fast cars
b)
Low income, young, females, who enjoy fast cars
40.
Which market segment would this supermarket appeal to?
a)
High income, Older, Living in Ireland
b)
Low income, Middle aged , Living in UK
c)
High income, Young, living worldwide
41.
Which market segment would this fashion brand appeal to?
a)
High income, living worldwide, Males and Females
b)
Low income, living in the UK
c)
High income, Older, females only
42.
Which market segment would this shop appeal to?
a)
Low income, living in the UK, men and women
b)
Low income, living within 10 miles, men
c)
High income, living worldwide, women, aged under 20
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