WorksheetsIntroduction to business
Total questions: 20
Worksheet time: 13mins
When branding is successful, a brand's ___ is improved
Debt
Safety
image
Branding is
is a device that legally identifies ownership of a registered brand or trade name.
the process of working toward maximizing recognition of a particular brand.
the use of a name, design, symbol, or a combination of those elements that a sports or entertainment organization uses to help differentiate its products from the competition.
consumer preference for a particular brand as compared to competitor products or services.
How is a business 'location' best described?
The place where customers buy products
The place where a business sites its operations
The place where suppliers send components
What is a Brand Identity?
Your brand identity is how you perceives yourself.
Your brand identity is the same as branding.
Your brand identity is how your audience perceives you.
Your brand identity is your logo.
Which of the following is a disadvantage of franchise?
assistance from a parent company
name recognition
shared advertising expenses
must follow parent company business structure
2. Mario and his brother Luigi started a plumbing company together. They split the profits and the expenses.
Sole Proprietorship
Partnership
Corporation
9. What type of business is described in the diagram below?
Sole Proprietorships
Partnerships
Corporation
Unger and Unger is a law firm consisting of two brothers who started their own business. They both are responsible for all profits and risks that their firm will have.
Sole Proprietorship
Partnership
Corporation
Jimbo set up a pizza shop right beside a high school to take advantage of the unhealthy eating habits of teens. What type of ownership is this?
Partnership
Sole Proprietorship
Cooperative
Corporation
Why is packaging an important part of branding?
People will not recognise the business from the packaging.
People will recognise the business from the store.
People will recognise the business from the packaging.
People will recognise the business from the packaging.
3. Mary opened a dance studio. She receives all the profits from her students’ lessons.
Sole Proprietorship
Partnership
Corporation
what is this brand?
NBA Basketball
NBA
NBA Golf
NBA Voleyball
Which of the following is a primary reason that businesses use brands:
To identify their products
To charge high prices
To increase materialism
To reduce expenses
The symbol is an example of a:
brand name
slogan
logo
tag line
