NEW
Font size
WorksheetsICT 8 - LESSON 1
Total questions: 50
Worksheet time: 25mins
What does ICT stand for?
Internet and Computer Technology
Information and Communication Technology
International Cyber Technology
Information Computer Trends
What is another term for online marketing?
Offline marketing
Retail marketing
Digital marketing
Broadcast marketing
Which of the following is NOT a feature of ICT?
Landline communication
Wireless networks
Social media
Video-conferencing
Which of the following is a goal of online marketing?
Lower website traffic
Increase face-to-face sales
Reach potential customers online
Reduce internet use
How does online marketing allow targeting?
Based on billboard locations
Based on printed ads
Based on demographics and behavior
Based on TV ratings
What tool allows marketers to track user behavior in real-time?
Microsoft Word
Google Analytics
Paint
Yahoo Mail
Which of the following is a benefit of online marketing over traditional marketing?
More expensive
Less measurable
Real-time interaction
Limited feedback
What enables two-way communication between businesses and customers?
Print ads
Online platforms
Posters
Flyers
What makes personalization possible in online marketing?
Radio ads
Billboards
Online tools
Flyers
Which is a major advantage of online marketing?
9-to-5 availability
24/7 availability
Only weekday access
Office hour promotions
Traditional marketing uses which of the following?
Facebook Ads
SEO
Newspapers
Email blasts
Online marketing allows for ______ content.
General
One-size-fits-all
Personalized
Delayed
Which ICT tool helps in creating a business website?
Email manager
CRM software
Website development tools
Antivirus
What is the purpose of SEO?
Track purchase history
Secure customer data
Optimize content for search engines
Promote printed catalogs
Which ICT tool is used for managing inventory and transactions?
Photoshop
WooCommerce
Excel
What does CRM software help manage?
Web design
Business permits
Customer relationships
Anti-virus threats
Which platform supports targeted digital advertising?
YouTube
All of the above
What is a use of email marketing?
Offline surveys
Automated campaigns
Printed newsletters
Door-to-door promotions
What is one role of content creation tools?
Scan barcodes
Build websites
Design graphics
Filter spam
A major benefit of using ICT in marketing is:
Higher labor cost
Limited reach
Wider reach
Slower engagement
Real-time communication with customers is called:
Instant messaging
Instant engagement
Instant sharing
Quick search
Using data and analytics to improve marketing strategies helps in:
Guesswork
Smarter decisions
Manual filing
Offline tracking
Which is a challenge of ICT-based marketing?
Easier access
Digital divide
Stronger reach
Greater budget
What poses a privacy risk in online marketing?
Offline catalogs
Secure databases
Data misuse
Handwritten forms
What may fail and limit the effectiveness of online marketing?
Traditional tools
Outdated technology
Face-to-face meetings
Paper documents
What is used in future ICT marketing for automation and prediction?
AI and Machine Learning
Flyers
Leaflets
Posters
Which of the following allows virtual shopping experiences?
AI
VR
SEO
What technology enables voice-based searching?
Print media
Billboard
Smart assistants
Pamphlets
Blockchain is used to ensure:
Colorful designs
Secure transactions
Slower delivery
Free ads
Which tool helps track customer behavior on websites?
Google Analytics
Microsoft Paint
Adobe Reader
Excel
An example of an e-commerce platform is:
WooCommerce
Canva
Traditional marketing has:
Higher personalization
Real-time results
Limited targeting
Two-way engagement
The use of SEO increases:
Data breaches
Website visibility
Spam
Paper ads
CRM tools help with:
Managing passwords
Designing banners
Personalizing marketing
Posting memes
One example of a content creation tool:
Photoshop
Email campaigns are used to:
Print newsletters
Track invoices
Promote products
Create videos
What does “global reach” mean?
Local promotions only
Selling in stores
Reaching international audiences
Limiting marketing hours
Which is an example of online advertising?
Magazine ads
TV commercials
Facebook sponsored posts
Flyers
What feature allows content to adapt to individual users?
Personalization
Globalization
Distribution
Printing
A platform used for managing social media posts:
Photoshop
Excel
Social media scheduler
CRM
What ICT feature allows businesses to operate 24/7?
Printed ads
Online availability
Physical stores
Radio ads
Which technology creates immersive marketing experiences?
Posters
AR
CRM
A tool used to analyze website performance:
Word
PowerPoint
Google Analytics
Tally
Smart assistants improve marketing by:
Turning off ads
Offering games
Voice search optimization
Delaying results
Online marketing is generally more:
Expensive
Time-consuming
Cost-effective
Confusing
One limitation of online marketing is:
Instant engagement
High personalization
Dependence on technology
Secure databases
Which is an example of a digital platform used in online marketing?
Billboard
Newspaper
YouTube
Radio
Why is data protection important in online marketing?
To increase print ads
To build websites
To prevent misuse of customer data
To design better logos
Online ads can be run through which of the following?
Flyers
Radio
Landline
What enables real-time customer feedback?
Newspapers
Social media
Magazines
Posters
