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WorksheetsMarketing Vocab Quiz #1
Total questions: 15
Worksheet time: 8mins
What is the definition of 'Advertising'?
The people who buy goods and services
The edge achieved by businesses that offer something better than their competitors
Any paid form of nonpersonal presentation of ideas, goods, or services
Tangible items that should last a long time
Which term describes the edge achieved by businesses that offer something better than their competitors?
Competitive advantage
Marketing concept
Publicity
Sales promotion
Who are considered 'Customers' in a business context?
The people who buy goods and services
The people who make or provide goods and services
Tangible items that are consumed within a short time
Intangible activities that are performed by other people for money
What are 'Durable goods'?
The system in which people make and spend their incomes
Tangible items that are consumed within a short time
Intangible activities that are performed by other people for money
Tangible items that should last a long time
What does the term 'Economy' refer to?
The general conditions in which people live
A philosophy of conducting business that is based on satisfying customer wants and needs
The system in which people make and spend their incomes
Any nonpersonal presentation of ideas, goods, or services that is not paid for
Which of the following is a 'Feature' of a product?
The place where a product is sold
The promotional activities used to sell a product
The price at which a product is sold
A fact about or characteristic of a product
What are 'Goods' in the context of marketing?
The people who make or provide goods and services
The people who buy goods and services
Intangible activities that are performed by other people for money
Tangible objects that can be manufactured or produced for resale
What is the 'Marketing concept'?
Promotional activities that stimulate customer purchases
Any paid form of nonpersonal presentation of ideas, goods, or services
A philosophy of conducting business that is based on satisfying customer wants and needs while achieving company goals
The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings
What are 'Nondurable goods'?
Tangible items that are consumed within a short time
Tangible items that should last a long time
The system in which people make and spend their incomes
Intangible activities that are performed by other people for money
What is 'Personal selling'?
Any paid form of nonpersonal presentation of ideas, goods, or services
Promotional activities that stimulate customer purchases
Any nonpersonal presentation of ideas, goods, or services that is not paid for
The form of promotion that determines client needs and wants and responds through planned, personalized communication
What does 'Planning' involve in management?
The activity of communicating, delivering, and exchanging offerings
Creating and marketing products that benefit individual customers
Determining and adjusting prices to maximize return
Deciding what will be done and how it will be accomplished
What is involved in 'Pricing' as a marketing function?
Deciding what will be done and how it will be accomplished
The activity of communicating, delivering, and exchanging offerings
Creating and marketing products that benefit individual customers
Determining and adjusting prices to maximize return and meet customers’ perceptions of value
Who are 'Producers' in a business context?
The people who make or provide goods and services
The people who buy goods and services
Intangible activities that are performed by other people for money
Tangible items that are consumed within a short time
What is 'Publicity'?
The form of promotion that determines client needs and wants and responds through planned, personalized communication
Promotional activities that stimulate customer purchases
Any paid form of nonpersonal presentation of ideas, goods, or services
Any nonpersonal presentation of ideas, goods, or services that is not paid for by the individual or organization benefiting from or harmed by it
What is the 'Societal marketing concept'?
A philosophy of conducting business which involves creating and marketing products that benefit individual customers as well as contribute to the good of society as a whole
A philosophy of conducting business that is based on satisfying customer wants and needs while achieving company goals
The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings
Any nonpersonal presentation of ideas, goods, or services that is not paid for
