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WorksheetsDigital Marketing and SEO Quiz
Total questions: 10
Worksheet time: 2mins
What is the main goal of SEO?
To pay for higher rankings
To improve a website’s visibility in search engine results
To post more social media ads
To reduce website colours
Which of the following is an example of paid advertising?
Blog posts
Pay-Per-Click (PPC) ads
Customer reviews
Organic search results
What does PPC stand for?
Paid Page Content
Pay Per Click
Page Performance Check
Post Per Campaign
In digital marketing, what does CTR stand for?
Click-To-Rank
Cost-To-Revenue
Click-Through Rate
Customer Target Ratio
Which factor does Google NOT consider in ranking websites?
Page speed
Quality content
User experience
Font style of the website text
What is the purpose of a meta description?
To store website images
To describe the page content for search engines and users
To write blog articles
To track visitor numbers
Which advertising method targets users based on automated data analysis?
Billboard advertising
Programmatic advertising
Word-of-mouth
Cold calling
What does the term "organic traffic" mean?
Visitors who come from paid ads
Visitors from search engines without paid promotion
Visitors from social media only
Visitors from email marketing
Which of the following is a key benefit of content marketing?
Increases product price
Builds trust and long-term relationships with customers
Guarantees instant sales
Removes need for SEO
What is the main advantage of video advertising?
It’s always free
It can combine visuals, sound, and storytelling to engage audiences
It only works on TV
It replaces all other advertising channels
