Worksheetsข้อสอบธุรกิจดิจิทัล
Total questions: 35
Worksheet time: 18mins
What is called doing business through online platforms?
Digital business
Online business
Electronic business
Network business
What is the key principle in designing a good website?
Ease of use
Beautiful colors
Maximum information
Diverse fonts
What is the analysis of customer data for marketing called?
Big data analysis
Consumer behavior analysis
Online market analysis
Marketing trend analysis
Which platform is most suitable for selling products online?
Facebook Marketplace
Instagram Story
YouTube Channel
Twitter Feed
What are the advantages of doing digital business?
Access to customers worldwide
High investment required
Need many employees
Need a large selling space
What are the advantages of marketing through social media?
Builds good relationships with customers
High advertising budget
Difficult to control consumer data
Builds brand recognition
What should a secure online payment system have?
Data encryption system
...
What should a secure online payment system have?
Data encryption
Display card number
Password recording
Connect to open networks
What does SEO stand for?
Search Engine Optimization
Social Engine Optimization
System Engine Optimization
Server Engine Optimization
What is the purpose of using keywords in SEO?
To rank the website higher
To make the website visually appealing
To speed up website loading
To ensure website security
What is Content Marketing?
Creating content to attract customers
Buying ads in newspapers
Hiring celebrities for advertising
Giving away free items to customers
What does E-commerce mean?
Buying and selling goods over the internet
Buying and selling goods in stores
Buying and selling goods via phone
Buying and selling goods at home
What should be considered when analyzing competitors in digital business?
Online marketing strategies
Number of employees in the company
Color of the logo
What should be considered in competitor analysis in digital business?
Online marketing strategies
Number of employees in the company
Color of the company logo
Location of the headquarters
What are the benefits of using Chatbot in business?
Answering customer questions 24 hours a day
Helping to clean the office
Helping to drive delivery
Helping to manage income and expenses
What should be emphasized for effective Digital Marketing?
Understanding the behavior of the target group
Using the highest budget
Advertising on all channels
Changing strategies every day
What is necessary for building a strong online brand?
Consistency in communication
Frequent logo changes
Using different colors
Changing advertising messages every day
How does Cloud Computing benefit businesses?
Reducing data management costs
Increasing delivery speed
Reducing the number of customers using services
Increasing the number of sales staff
What should be considered in measuring digital marketing results?
Conversion rate of visitors to customers
Number of likes
Number of
การวัดผลการตลาดดิจิทัลควรดูจากอะไร
อัตราการเปลี่ยนผู้เข้าชมเป็นลูกค้า
จํานวนคนที่กดไลค์
จํานวนครั้งที่โพสต์
จํานวนสีที่ใช้ในโฆษณา
การรักษาความปลอดภัยข้อมูลลูกค้าต้องทําอย่างไร
เข้ารหัสข้อมูลส่วนบุคคล
แชร์ข้อมูลกับหน่วยงานอื่น
เก็บข้อมูลไว้ในคอมพิวเตอร์ส่วนตัว
อัปโหลดข้อมูลขึ้นเว็บไซต์สาธารณะ
การใช้งาน Big Data ในธุรกิจช่วยให้เกิดอะไร
การตัดสินใจที่มีข้อมูลสนับสนุน
การเพิ่มจํานวนพนักงาน
การลดคุณภาพสินค้า
การเพิ่มราคาสินค้า
Mobile Commerce (M-commerce) คืออะไร
การค้าขายผ่านโทรศัพท์มือถือ
การค้าขายผ่านโทรทัศน์
การค้าขายผ่านวิทยุ
การค้าขายผ่านหนังสือพิมพ์
การใช้งาน Influencer Marketing มีจุดประสงค์เพื่ออะไร
เพิ่มความน่าเชื่อถือของแบรนด์
ลดต้นทุนการผลิตสินค้า
เพิ่มจํานวนพนักงาน
ลดเวลาในการขนส่ง
การทำ Omnichannel Marketing หมายถึงอะไร
การใช้หลายช่องทางการตลาดร่วมกัน
การใช้เฉพาะช่องทางออนไลน์
การใช้เฉพาะช่องทางออฟไลน์
What does Omnichannel Marketing mean?
Using multiple marketing channels together
Using only online channels
Using only offline channels
Using only social media
What is the role of Customer Relationship Management (CRM)?
Manage customer relationships
Manage inventory
Manage shipping
Manage accounting system
What is A/B Testing in digital marketing?
Testing two approaches to find a better one
Testing internet speed
Testing system security
Testing server performance
What does Retargeting in online advertising mean?
Showing ads to people who have visited the website
Showing ads to people who have never known
Showing ads in newspapers
Showing ads at train stations
What does Conversion Rate Optimization mean?
Increasing the purchase rate of visitors
Increasing website loading speed
Increasing the number of colors on the website
Increasing the number of website pages
What are the benefits of using Marketing Automation?
Sending automated marketing messages
Increasing the number of employees
What are the benefits of using Marketing Automation?
Send automated marketing messages
Increase the number of salespeople
Reduce the quality of products
Increase working time
What is Customer Journey analysis?
Study the decision-making path of customers
Study the travel path of customers
Study the educational history of customers
Study the financial status of customers
What does Personalization in digital marketing mean?
Customize content for individuals
Use the same message for all customers
Send random ads to customers
Display products in a sequence
What is ROI evaluation in digital marketing measured by?
Comparing profit with advertising investment
Counting the number of times ads are posted
Counting the number of colors used in advertising
Counting the number of words in the ad text
