Part of a marketing plan that identifies target markets and sets marketing mix choices that focus on those markets is called _______.

Opportunities and threats are both _______ that affect business operation.

The acronym for strengths, weaknesses, opportunities, and threats is SWOT.

A formal, written document that directs a company's activities for a specific period of time is called a marketing plan.

External factors that may threaten one industry or company but provide an opportunity for others are known as political factors.

The internal analysis centers are these; the three Cs: company, customer, and competition.

A company's strengths and weaknesses when compared to its competitors, based on factors such as market share, core competencies, or reputation, is known as what?

The projection of probable, future sales in units or dollars is referred to as what?

External factors that analyze customers and potential customers, covering changes in demographic factors such as age, income, occupation, and marital status, as well as psychographic factors such as lifestyle and attitudes, are known as what?

Part of a company's external analysis that includes four types of factors: political, economic, socio-cultural, and technological, is often referred to by what acronym?

External factors that involve government involvement in business operations, such as changes in laws and regulations, are known as what?

What is the study of internal and external factors that affect marketing strategies called?

What does the process of analyzing everything that can foster a business's success and make it fail involve?

What part of a company's internal analysis involves understanding customers' buying habits?

What provides a brief overview of the entire marketing plan and addresses each topic in the plan?

What part of a company's internal analysis reviews staff, financial situation, and production capabilities?

Which external factors are considered in a marketing plan?