What is the main part of text in your design or publication, such as written website content or book contents, called?

What type is designed with the objective of attracting attention, such as movie titles on posters or article titles in magazines?

What is the visual arrangement of design elements in a way that signifies importance, such as making a title big and bold to attract more attention?

What is the adjustment of space between two characters in your type, aiming to achieve a more proportional and pleasing balance of space between each character?

What term, pronounced 'ledding', refers to the space between lines of type, where overly tight or loose spacing can make the type unreadable or disjointed?

What concerns the space between letters, adjusting space between every letter in a word to change the density or appearance of a large block of type, and should not be confused with kerning?

What is the average height of lowercase letters called? The average height of lowercase letters is usually exemplified by looking at the height of the letter x in any given typeface.

What is the part of a lowercase letter that extends above the x-height called? Some common examples of this are ‘b’, ‘d’, ‘f’, etc.

What is the part of a lowercase letter that extends below the x-height called? Some common examples of this are ‘g’, ‘j’, ‘p’, etc.

What are the words or short lines that appear by themselves at the top or bottom of a column of type called?

A typeface with small decorative strokes (called ‘serifs’) found at the end of horizontal and vertical lines is called what?

A typeface without the small decorative serif strokes is called what?

A typeface that mimics cursive handwriting is called what?

A typeface with thicker, blockier serifs, very commonly used in headlines and titles, but rarely in body copy, is called what?

What is the measure of how easy it is to distinguish one letter from the next called?

The lining up of elements to achieve balance, order, and a more logical layout. There are also four common types of typographical alignment – center, left, right, and justified, each with their own time and place for application. What is this called?

A short quote or excerpt pulled from the main text and used as a visual element to help highlight important ideas and draw interest to the piece. These are very common in magazine design. What is this called?

The selection of colors that you choose to use for your design is called a ________.

A color scheme built out of only one color, including lighter and darker tones of that color, is called ________.

A color scheme built out of three colors that are next to each other on the color wheel is called ________.

A color scheme built out of two colors that sit opposite each other on the color wheel is called ________.

A color scheme built out of three colors equally spaced around the color wheel is called ________.

Which color model is described as 'Cyan, Magenta, Yellow, Key', is used for print purposes, and is a subtractive color model where adding more color results in a darker result?

Which color model is described as 'Red, Green, Blue', is used for on-screen purposes, and is an additive color model where adding more color results in white?

What is the 'Pantone Matching System' (PMS)? The Pantone Matching System is a standardized system of colors for ________.

Which type of colors make you think of heat and warmth, like reds, yellows, and oranges?

Which type of colors make you think of colder temperatures, like blues, greens, and violets?

What is the study of how colors make people feel and respond called?

A gradual change in color from one tone into another is called a ________.

The degree of transparency an element has is called ________.

The amount of detail an image has is referred to as its ________.

The degree of difference between two juxtaposed elements. Some other common types of contrast are dark vs. light, thick vs. thin, rough vs. smooth, etc. This is called _______.

The degree of intensity and vividness of a color. For example, a low-saturation color may appear paler, and faded, whereas a more heavily saturated color may appear more vibrant and colorful. This is called _______.

A professionally shot photograph available online for licensing. Stock photos are usually used in lieu of hiring a photographer, or if a designer cannot access the images they need from their own inventory of photographs. This is called a _______.

Rule of Thirds is a theory that if you divide your image with two vertical and two horizontal lines, the areas where your lines intersect will become focal points of your design.

A collection of concepts, ideas, and emotions that encapsulate your company’s values and ethos. A _______ is a mix of all the fine conceptual details that make up the company, from the content the brand promotes, the way employees talk, the words used, the values upheld, etc.

The visualisation of your brand in a way that represents the values, content and ethos of the company. This can include things like a logo, business cards, letterheads, uniforms, packaging design, etc. This is called _______.

A type of logo where the name of the company is designed in a visual way. Think of brands like Google, Ikea, Disney. This is called a _______.

A type of logo design where a symbol is used in place of the company name, i.e. the Apple logo. Brandmarks are commonly accompanied by a logotype, but not always. This is called a _______.

Fill in the blank: ________ are rough drawings of potential design concepts or solutions, used to visualise and grow various ideas and concepts by hand before moving to the screen.

Fill in the blank: A ________ is a framework made up of evenly divided, intersecting columns and rows that help designers to align and arrange elements in a quicker, neater, and more consistent way.

Fill in the blank: ________ refers to the change of size of an object while keeping its shape and proportions in tact. Large scale can create drama, and smaller scale can create fine detail.

Fill in the blank: In design, ________ can refer to the actual tactile surface of a design, or the visual tactility of your design. By layering textured images and graphics, you can create a visual appearance of tactility that mirrors actual texture.

Fill in the blank: Also called 'negative space', ________ refers to the areas of a design that are not filled with content. It helps a design 'breathe', avoids overly complicated designs, and keeps designs looking clean.

Fill in the blank: ________ are the space around the edge of a page. By increasing or decreasing their size, you can create a more calming or more tense design.

Fill in the blank: ________ is the process of cutting areas of your printed design in various shapes to create unique effects. These are created after printing and are classed as a finishing process.

Fill in the blank: ________ is the heat-pressing application of foil to certain parts of a design to give them a shiny, metallic finish.

Fill in the blank: The process of using metal plates to press a design into the surface of paper to create dimensional indentations is called _________.

Fill in the blank: Also known as 'dummy copy', _________ is a generic filler text used when the real text is not available. It’s used as placeholder text to demonstrate how a design will look once the real body copy has been included.