WorksheetsEntrepreneurship Unit 3 Vocab Practice Test
Total questions: 37
Worksheet time: 22mins
Which of the following includes product, price, place, and promotion?
Market Research
Marketing Mix
Sales Promotion
Branding
The item or service being sold is called the:
Price
Product
Promotion
Goal
The amount of money a customer must pay for a product is the:
Place
Price
Value Proposition
Goal
The distribution channels used to deliver products refer to:
Promotion
Place
Market
Strategy
Methods used to inform and persuade customers are part of:
Promotion
Sales Promotion
Branding
Tactics
Broad, long-term accomplishments that a business aims for are:
Goals
Tactics
USP
Market Identification
Plans of action to achieve goals are known as:
Strategies
Tactics
Advertising
CRM
Specific actions used to carry out strategies are called:
Goals
Tactics
USP
Branding
A statement that describes the benefit and uniqueness of a product is the:
Competitive Advantage
USP
Branding
Promotion
A favorable condition that puts a company ahead of competitors is a:
Goal
Target Market
Competitive Advantage
Focus Group
A group of people with a need and ability to buy a product is a:
Target Market
Market
Geographic Segment
Survey
The process of locating a target market is called:
Market Identification
Market Research
CRM
PR
The specific group a company aims to serve is the:
Market
Target Market
Branding
USP
Classification based on psychological attributes is:
Geographics
Psychographics
Behavioral Segmentation
Market Identification
Segmentation based on customer location is:
Geographics
Psychographics
Target Market
Strategies
Grouping customers based on how they act is:
Psychographics
Behavioral Segmentation
Market Research
Branding
Creating a unique name and image for a product is known as:
Branding
Promotion
Public Relations
Strategy
Strategies to manage interactions with customers are called:
Market Identification
CRM
Advertising
Sales Promotion
Managing public perception of a business is part of:
Public Relations (PR)
Advertising
Branding
Goals
Paid promotion of ideas, goods, or services is:
Public Relations
Advertising
CRM
Strategies
Short-term incentives to encourage purchases are:
Sales Promotion
Advertising
PR
Market Identification
Systematic gathering and analysis of data about a market is:
Market Identification
Marketing Research
Survey
Focus Group
Data collected firsthand for a specific purpose is:
Secondary Research
Primary Research
CRM
Goals
Data that was previously collected for other purposes is:
Primary Research
Secondary Research
Strategies
USP
A guided group discussion used to gain opinions is a:
Focus Group
Survey
CRM
Sales Promotion
A method of collecting information through questionnaires is:
Focus Group
Survey
Advertising
Public Relations
Is this...
Place?
Product?
Promotion?
Price?
Which of the following best describes "place" in the marketing mix?
The physical or digital location where a product is sold
The cost of production
The customer relationship system
The branding message
Which of the following would be an example of psychographics?
Age and income
Zip code and state
Lifestyle and values
Buying frequency
Which of the following is a tactic rather than a strategy?
“Expand into new markets.”
“Run a back-to-school coupon campaign.”
“Increase customer loyalty.”
“Achieve long-term growth.”
Which combination is correct for the marketing mix?
Market, Goals, Strategies, Branding
Product, Price, Place, Promotion
Research, USP, CRM, PR
Tactics, Psychographics, Survey, Focus Group
Any goods and services a business sells
advertising
product
market segment
profit
What is marketing?
The action of promoting and selling services, including market research.
A boy named Mark who is dancing.
The action of promoting products to be sold less than other products, including advertising.
The business of promoting and selling products, including market advertising.
The Marketing Mix
Must be (a) driven
Should relate (b) to a company’s target market
Includes four (c) concepts and tactics
Refers to the (d) a company can control
Categorize the following activities the marketing mix.
(there are 3 activities each)
Walmart
Offering a student discount
Pricing a product lower than competitors
Setting a premium price to show quality
