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WorksheetsGUESS THAT BUSINESS MODEL!
Total questions: 26
Worksheet time: 13mins
This company charges a monthly fee to watch movies and shows online. What is the business model called?
Subscription (Netflix)
Freemium
Pay-per-view
Ad-supported
This company lets you use its platform for free, but earns money from ads. (e.g., YouTube, Instagram) What is this business model called?
Advertisement Model
Subscription Model
Freemium Model
Crowdfunding Model
This company doesn’t keep inventory. When you order, they buy from a supplier who ships it to you. What is this business model?
Dropshipping
Franchising
Direct Manufacturing
Retail Arbitrage
People raise money online from many supporters to fund projects or businesses. The model described is _________.
Crowdfunding (Kickstarter, GoFundMe)
Venture Capital
Angel Investing
Bootstrapping
Local owners can buy the rights to open and run a store using the brand’s name and system. What is this business model called?
Franchise (McDonald's, Subway)
Sole Proprietorship
Partnership
Cooperative
This software is rented as a service, often billed monthly or yearly instead of a one-time purchase. What is this business model called?
SaaS Subscription (Adobe Creative Cloud, Salesforce)
Open Source Licensing
Perpetual License Purchase
Freemium Model
A company collects info from many sources, then helps customers compare them in one place. (Uber, AirBnb) What is this business model called?
Aggregator
Manufacturer
Retailer
Franchise
A company sells goods directly to consumers online with no physical store. What is this business model?
E-Commerce (Amazon, Etsy)
Franchise (McDonald's, Subway)
Brick-and-Mortar Retail (Walmart, Target)
Wholesale Distribution (Costco, Sam's Club)
This business model offers a basic version free, but charges for premium features. (e.g., Spotify, Zoom)
Freemium
Subscription
Marketplace
Crowdfunding
You promote a company’s product on your website and earn a commission when people buy. Fill in the blank: What is this business model called?
Affiliate Marketing (Amazon Affiliates)
Dropshipping
Crowdfunding
Direct Sales
This type of company takes raw materials, like steel or plastic, and turns them into finished products, like cars or electronics.
Manufacturer
Retailer
Wholesaler
Service Provider
This company skips the middleman and sells products straight to you, often online. (e.g., Tesla, Warby Parker)
Direct to Consumer
Wholesale Distribution
Franchise Model
Retail Arbitrage
This business buys products in huge quantities, stores them, and sells them in smaller amounts to retailers. Fill in the blank: ____________
Wholesaler (Costco)
Retailer (Walmart)
Manufacturer (Ford)
Consumer (Individual Buyer)
You walk into their store, grab what you need,
and pay at the register. What business model is being described?
Retailer (Walmart, Target)
Subscription Service (Netflix, Spotify)
Marketplace (eBay, Etsy)
Franchise (McDonald's, Subway)
This company has physical stores but also lets you shop online, sometimes even picking up your order in the store. What is this business model?
Bricks-and-Clicks (Best Buy, Walmart)
Direct-to-Consumer (Warby Parker, Glossier)
Subscription Box (Birchbox, Blue Apron)
Marketplace (eBay, Amazon)
This business keeps prices as low as possible
for cost-conscious customers, even if the
experience feels “bare bones.” What is the name of this business model?
Nickel-and-Dime (Dollar Tree, Spirit Airlines)
Freemium (Spotify, Dropbox)
Subscription (Netflix, Amazon Prime)
Franchise (McDonald's, Subway)
This platform brings together many sellers in one digital place, so you can shop from multiple businesses at once. What is this business model?
Online Marketplace (Amazon Marketplace, Etsy)
Direct-to-Consumer Store (Nike.com)
Subscription Box Service (Birchbox)
Flash Sale Site (Groupon)
This company collects data and sells it or licenses it to others as a source of revenue. Fill in the blank: What is the business model described above?
Data Licensing/Selling (Twitter, Nielsen)
Subscription Model (Netflix, Spotify)
Freemium Model (Dropbox, LinkedIn)
Advertising Model (Google, Facebook)
This business model handles services like advertising or
marketing for other companies, charging them a fee.
Agency
E-commerce
Subscription
Freemium
You make money by selling products—and also
by recruiting other sellers into your network with this business model.
Retail
In this business model, products are sold face-to-face, often at home parties
or door-to-door, instead of in a store.
Wholesale
Direct sales
Online
The price isn’t fixed—people bid, and the highest offer wins. This business model is what?
Retail
Direct sales
Aggregator
This model relies on contributions of knowledge,
ideas, or content from a large group of people online.
Direct Sales
Crowdfunding
Data Licensing
This platform lets people rent, sell, or share
directly with each other. (eg., Craigslist)
Affiliate
Auction
Peer-to-peer
Retail
This technology stores digital transactions in a secure, decentralized way, used for things like cryptocurrency. This business model is called what?
Peer-to-Peer
Blockchain
Wholesale
Online
This business buys products from manufacturers and then resells them to wholesalers, retailers, or sometimes the public.
Direct Sales
