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Chapter 6 Sports Marketing

Total questions: 20

Worksheet time: 10mins

Name
Class
Date
1.

Product lines can involve variation in the quality of goods sold.

a)

True

b)

False

2.

During the preference stage, consumers view brands as valuable.

a)

True

b)

False

3.

Salaries for the WBNA and NBA are close to being equal.

a)

True

b)

False

4.

Joining an organization such as DECA or FBLA is one way a student can build his or her own personal "brand".

a)

True

b)

False

5.

Product ____ are items in addition to the product to make it more attractive to the target market.

a)

licensed brand

b)

Targets

c)

Extensions

d)

enhancements

6.

Product ____ are features added to the basic product that satisfy additional needs and wants with the same purchase.

a)

trademark

b)

extensions

c)

mix

d)

enhancements

7.

The ____ components include the product line, packaging, and brand development.

a)

Product Mix

b)

trademark

c)

extensions

d)

licensed brand

8.

A ____ is a group of similar products with slight variations to satisfy the different needs of consumers.

a)

Enhancements

b)

Trademark

c)

Brand

d)

Product line

9.

The ____ is the name, symbol, word, design or combination of these elements that identifies a product, service, or company.

a)

product mix

b)

Brand

c)

Trademark

d)

Product line

10.

The ____ (NCAA) is a voluntary organization through which the nation's colleges and universities govern their athletics programs.

a)

None of these

b)

National Collegiate Application Association

c)

National Collegiate Academics Association

d)

National Collegiate Athletic Association

11.

____ are incentives received in addition to the base salary.

a)

Fringe benefits

b)

Insurance

c)

Dental

d)

Vacation

12.

The ____ price strategy introduces a new product at a very high price.

a)

Discount

b)

penetration

c)

Growth

d)

Skimming

13.

The ___ stage is the final stage of the product life cycle.

a)

Maturity

b)

license

c)

decline

d)

None of the above

14.

The ___ includes the introduction, growth, maturity, and decline stages.

a)

Product Life Cycle

b)

Skimming Price

c)

Life Cycle

d)

Positioning

15.

___ is a strategy used by a company to differentiate its products or services from its competitors products or services.

a)

Product Cycle

b)

Positioning

c)

Staging

d)

None of the above

16.

What is two goals of the NCAA?

a)

develop life skills & advance athletics

b)

Athletic talents & money

c)

academics & profit

d)

None of the above

17.

Which of the following statements about women's professional sports is not true?

a)

Salaries for males and females in professional sports are not comparable

b)

Women's professional sports are becoming more popular

c)

Professional women's sports present a lucrative career opportunity for creative marketers.

d)

The U.S. Women's Soccer Team win in the World Cup Soccer Championship in 1991 made big headlines in the sports pages

18.

A strategy used by a company to distinguish its products or services from those of its competitors is called

a)

guerilla marketing

b)

product enhancing

c)

positioning

d)

crowdsourcing

19.

___ are physical features that can be seen and felt.

a)

product enhancements

b)

intangible parts

c)

product extensions

d)

Tangible parts

20.

Facebook's largest customer base is now what age group?

a)

49 - 79 year old

b)

18 to 49 year olds

c)

39 to 69 year old

d)

18 to 39 year old