WorksheetsChapter 6 Sports Marketing
Total questions: 20
Worksheet time: 10mins
Product lines can involve variation in the quality of goods sold.
True
False
During the preference stage, consumers view brands as valuable.
True
False
Salaries for the WBNA and NBA are close to being equal.
True
False
Joining an organization such as DECA or FBLA is one way a student can build his or her own personal "brand".
True
False
Product ____ are items in addition to the product to make it more attractive to the target market.
licensed brand
Targets
Extensions
enhancements
Product ____ are features added to the basic product that satisfy additional needs and wants with the same purchase.
trademark
extensions
mix
enhancements
The ____ components include the product line, packaging, and brand development.
Product Mix
trademark
extensions
licensed brand
A ____ is a group of similar products with slight variations to satisfy the different needs of consumers.
Enhancements
Trademark
Brand
Product line
The ____ is the name, symbol, word, design or combination of these elements that identifies a product, service, or company.
product mix
Brand
Trademark
Product line
The ____ (NCAA) is a voluntary organization through which the nation's colleges and universities govern their athletics programs.
None of these
National Collegiate Application Association
National Collegiate Academics Association
National Collegiate Athletic Association
____ are incentives received in addition to the base salary.
Fringe benefits
Insurance
Dental
Vacation
The ____ price strategy introduces a new product at a very high price.
Discount
penetration
Growth
Skimming
The ___ stage is the final stage of the product life cycle.
Maturity
license
decline
None of the above
The ___ includes the introduction, growth, maturity, and decline stages.
Product Life Cycle
Skimming Price
Life Cycle
Positioning
___ is a strategy used by a company to differentiate its products or services from its competitors products or services.
Product Cycle
Positioning
Staging
None of the above
What is two goals of the NCAA?
develop life skills & advance athletics
Athletic talents & money
academics & profit
None of the above
Which of the following statements about women's professional sports is not true?
Salaries for males and females in professional sports are not comparable
Women's professional sports are becoming more popular
Professional women's sports present a lucrative career opportunity for creative marketers.
The U.S. Women's Soccer Team win in the World Cup Soccer Championship in 1991 made big headlines in the sports pages
A strategy used by a company to distinguish its products or services from those of its competitors is called
guerilla marketing
product enhancing
positioning
crowdsourcing
___ are physical features that can be seen and felt.
product enhancements
intangible parts
product extensions
Tangible parts
Facebook's largest customer base is now what age group?
49 - 79 year old
18 to 49 year olds
39 to 69 year old
18 to 39 year old
