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WorksheetsMarketing - Unit 1: Vocab Quiz
Total questions: 20
Worksheet time: 2hrs 40mins
What is the primary focus of marketing?
Creating and delivering products and services that customers want
Setting prices for products
Analyzing market trends
Identifying target markets
What concept involves understanding and satisfying customer needs while making a profit?
Market Planning
Marketing Mix
Marketing Concept
Added Value
What does Marketing Information Management (MIM) involve?
Setting prices for products
Collecting and analyzing data about customers and markets
Creating promotional strategies
Identifying target markets
Which term refers to the combination of the 4Ps; product, price, place, and promotion?
Marketing Mix
Market Planning
Added Value
Financing
Which of the following is a key component of market planning?
Creating promotional strategies
Identifying target markets
Setting prices for products
Offering credit options
When Chick-fil-A includes free sauce packets, has friendly staff say “my pleasure,” and offers a clean, welcoming dining environment, what marketing concept are they demonstrating?
Added Value
Place
Promotion
Selling
Amazon shipping a package from its warehouse directly to a customer’s home is an example of:
Product Service Management
Product Channel Management (Distribution)
Market Planning
Marketing Information Management
Apple improving the iPhone’s camera and releasing a new model each year is an example of:
Promotion
Selling
Financing
Product Service Management
What is the main goal of Promotion in marketing?
To set the price of a product
To improve products
To encourage customers to buy a product
To determine the route a product takes
To use the marketing concept, businesses must do all of the following except ________________________.
identify what will satisfy customers’ needs and wants
operate profitably
devote half of its profits toward marketing
develop products that are better than other choices.
When entrepreneurs go on the show Shark Tank to pitch their business ideas to the investors in hopes of receiving money to grow, which marketing function are they demonstrating?
Product Service Management
Pricing
Financing
Selling
When Nike decides to sell its new sneakers through its own website, Nike Factory stores, Foot Locker stores, and the SNKRS app, which part of the marketing mix is this an example of?
Place
Price
Product
Promotion
When Chipotle looks at ingredient costs, competitor prices (like Moe's), and what customers are willing to pay before setting the price of a burrito, which marketing function is this?
Product Service Management
Pricing
Selling
Financing
When a person is willing to pay $300 for a Buffalo Bills ticket, which of the 4Ps is being demonstrated?
Product
Place
Price
Promotion
The salespeople at West Herr talk with customers to find the best car for their budget and needs, which marketing function is being demonstrated?
Financing
Market Planning
Production Service Management
Selling
Domino’s Pizza once promised delivery in “30 minutes or less.” This is an example of which concept?
Product
Selling
Place
USP (Unique Selling Point)
Which of the following is NOT one of the 4Ps?
Place
Product
Profit
Price
When Target emails customers a survey about their recent shopping trip to gather feedback, which marketing function is being used?
Market Planning
Marketing Information Management (MIM)
Product Channel Management
Product Service Management
Starbucks launches a fall campaign on TikTok and Instagram showing off their new Pumpkin Spice Latte, complete with limited-time discounts. Which marketing function is this an example of?
Product
Place
Promotion
Selling
When McDonald's makes its items available through drive-thru, mobile ordering, delivery apps, and in-store restaurants, which part of the marketing mix is this an example of?
Product
Price
Place
Promotion
