A food delivery app notices that 80% of its orders are placed through smartphones, and consumers abandon their orders if the app takes longer than 5 seconds to load.
Which digital consumer behaviour does this situation highlight?

Riya buys a new skincare product after watching her favourite influencer’s Instagram reel, even though she had no initial intention to purchase it.
Which element of digital consumer behaviour is at play here?

A college student, Aarav, chooses a particular smartphone brand because all his friends are posting about it on social media and recommending it in WhatsApp groups.
Which factor of online consumer behaviour is affecting his purchase decision?

Meera, a 24-year-old IT professional, often shops online late at night and prefers brands that provide “try and buy” options because it suits her busy lifestyle.
Which factor of online consumer behaviour explains her decision?

Nykaa plans to increase app installs by 25% within 3 months through targeted social media campaigns.
Which element of the SMART framework does this objective best represent?

Ritu wants to buy a laptop. She first browses YouTube reviews, compares specifications on Flipkart, and checks ratings on Amazon before shortlisting two models.
Which stage of the online buying decision process is she in?

After ordering shoes online, Arjun receives them on time but finds the size slightly uncomfortable. He leaves a 3-star review and mentions his experience on social media.
Which stage of the online buying decision process does this represent?

An e-commerce brand notices a high bounce rate on its product pages. To identify where customers drop off, the marketing team decides to study conversion funnels.
Which tool should they use?

A travel company wants to predict seasonal demand for hill station packages during summer vacations. They need insights on trending search terms.
Which tool will help them the most?

Flipkart is planning for Big Billion Days and wants to track how users are engaging with their Facebook and Instagram posts.
Which tool should be used to measure engagement and reach?

Swiggy wants to measure customer satisfaction with delivery time and quality by directly asking customers through online surveys.
Which tool should they use?

Nykaa wants to optimize its SEO strategy by analyzing which beauty-related queries are most popular on search engines.
Which tool will be most appropriate?

A beauty brand collaborates with a fashion YouTuber who has 1M followers to promote its new skincare line, knowing that her recommendations strongly impact purchase decisions.
Which persona type does this represent?

A start-up without enough customer data sketches a quick persona named “Arjun, 30, IT employee, prefers online grocery shopping for convenience” as an assumption for testing their app.
Which type of persona is this?

A fitness app team decides not to target retired individuals who are not interested in digital workouts to avoid wasting ad spend.
Which persona type is being applied here?

An e-commerce company launches a new product page but notices low conversions despite high traffic. The marketing team uses Hotjar to check where users click and scroll the most. They find that users never scroll down to the "Add to Cart" button placed too low.
Which Hotjar feature provided this insight?

A fintech app is facing high drop-offs during the payment stage. To diagnose the issue, the product team watches real user journeys to see where they get stuck — some users keep clicking a disabled button.
Which Hotjar feature is being used here?

Swiggy notices customers are uninstalling its app within a week of download. To understand why users are dissatisfied, they trigger a pop-up asking, “What was missing in your experience?” after a failed order.
Which Hotjar feature is being applied?

Suppose Flipkart wants to promote its “Independence Day Sale.” It creates a Google Ads campaign targeting keywords like “best online shopping deals,” “buy smartphones online,” or “Independence Day discounts.” When a customer types “buy smartphones online” into Google, Flipkart’s ad appears at the top of the search results. If the customer clicks on the ad, Flipkart pays Google for that click.

When a user searches “buy running shoes online”, an ad from Nike appears at the top of the Google search results above organic listings.
Which advantage of Google Search Ads is best reflected in this scenario?

Before a workout video begins, a Myntra “End of Season Sale” ad plays automatically.
Which type of advertisement format does this represent?

Google decides ad position using:
Ad Rank = Bid × Quality Score

• Advertiser A: Bid = ₹50, Quality Score = 5

• Advertiser B: Bid = ₹30, Quality Score = 9

Who will get the higher ad position?

A Google ad for “buy laptops online” was shown 1,000 times (impressions). Out of these, 50 people clicked on the ad.

What is the actual CTR and how does Google use Expected CTR?

An online clothing brand runs a Google Ad that received 200 clicks out of 5,000 impressions. Google predicts a higher Expected CTR for this ad in the future because similar ads have performed well historically.

What is the actual CTR, and what does a higher Expected CTR mean for the advertiser?