Influences and mirrors people’s everyday engagement in life.

A practice that a group of people follow

Defined as products and forms of expressions and identity that are frequently encountered or widely accepted, commonly liked or approved

Who said that Pop culture it involves the aspect of social life most actively involved in by public.

Cautions that the internet can be a “source of opinion” and netizens can train himself/herself to discern real from fabricated information.

Who said that "Popular culture is a commodity intended for the mass market and was seen to pose a threat to serious artistic work, because the writer accommodated his art to demands of publishers and editors who are interested more in sales rather than aesthetics."

Often evokes various reactions and emotions.

Key symbol of any culture.

Standards and expectations for behaving.

Established procedures and ceremonies that often mark transitions in the life course.

Formal Norms

Informal Norms

traffic laws, school rules, community ordinances

table manners, phone etiquette, public ride manners, public conversation, party etiquette, etc

Key ingredient in the formulation of pop culture

Diverse people would come to see themselves as ‘collectively’ as a result of common or popular forms of expression.

Developments in transportation and technology.

Increased literacy.

Emergence of efficient forms of commercial printing.

Mass-produced illustrated newspapers and periodicals.

Serialized Novels and Detective Stories

Popular Culture in the Philippines are created and used by ________ to the Native Filipinos or Indios via plays and literature to get the heart of the natives.

Also called as "Native Intelligentias"

These forms of popular theater and literature ensured the acceptance and spread of Christianity

It is used against Spanish through the movement using the same form to undermine the abusive friars.

Brought liberal policy regarding printing press, radio, television ad film.

Increased the circulation of popular form.

Popular Culture is a Mass Culture.

• When the entire group does it.

• Practiced for a long time.

• Enduring traditional practices of people.

• Rapidly changing tastes and customs of a group.

• Work to preserve those traits to keep uniqueness from others.

• Applies to a diverse population. -- Heterogeneous People

• Stretches across the world and who embrace cultural traits such as music , dance, clothing, and food.

• Tend to have anonymous sources.

• From unknown dates.

• Through multiple hearths.

• Tells a story about daily activities.

• Generally has its own originator.

• Results from more leisure time and more capital.

• Written by specific individuals for the purpose of being sold to a large number of people.

• Things a group of people construct.

• Beliefs, practices, aesthetics, and values of a group of people.

Innovation spreads outward through direct person to person contact. NO JUMPING.

Innovation spreads from one power node to another jumping over intervening areas.

Likelihood of diffusion decreases as time and distance from the hearths increases.

A fusion of old and new to create a new cultural trait.

Keeping other cultures out to avoid assimilation, creating a boundary around itself

Avoid the adoption of customs by other cultures.

Can better separate their culture from others and from popular culture.

Can create ethnic neighborhoods within cities.

Creates a space to practice customs.

Can cluster business, house of ownership, schools to support local culture.

Thanks to technology, we can multitask

Results in stress, anxiety, lack of sleep, work-life imbalance, etc.

Spread of Terrorism

Globalization is a huge trend. Future will then be locals. If we all run out of our resources we will adopt more our local way.

We work harder for a long period of time but we still can’t buy it.

We are subjected to multiple truths.

Views the society as a system in which all parts work together to be able to create a whole society.

Studies the culture in terms of its values.

Views social structure as inherently unequal, power, class, gender, age, and race.

Sees the issue of “privilege”

Sees the effect of economic production and materialism

People with less power have less ability to adapt to cultural change.

Concerned with the face-to-face interactions between members of society.

Culture is maintained by the people interacting and interpreting each other’s actions.

It examines the necessary structures that make up a society and how each part helps to keep the society stable.

A system of thinking based on the ideas of Emile Durkheim looks at society from a large scale perspective.

Structures that meet the needs of the society.

Ways of thinking and acting formed by the society that existed before any one individual and will still exist after any individual is dead.

Have a coercive effect over the individual that is usually only noticed when we resist against them.

Recognized and intended consequences.

Unrecognized and unintended consequences.

Helps to ensure that the community won't fall apart.

He thought that small societies were held together by their similarities, and the individual was self-sufficient. But that only works for small societies, and we all know societies change and grow large.

Said that there are three stages of society's evolution: Feudalism, Capitalism, and Socialism.

Believed that the development of individuals was a social process, as were the meanings individuals assigned to things.

Coined the term “symbolic interactionism” to describe theory of society and proposed three tenets to explain symbolic interactionism

Rich upper class that were a minority of the population.

Owned the factories that produced everything people needed.

Sold what they produced to earn a living.

Poor lower class (majority)

Only had their labor to sell to make a living.

Dependent on the factory owners to get paid.

Takes a small scale view of society.

Focuses on the small scale perspective of the interactions between individuals.

Explains the individual in a society and their interaction with others.

They are that action depends on meaning.

Ex: I consider the tree as a place of rest, therefore, I’ll lean against it.

Different people assign different meanings of things

EX: For the person talking to me, the tree is a breeding ground for ants and they are going to avoid it.

The meaning given by the people is not permanent and can change due to everyday life.

EX: A big tree now means shade on a hot day with a potential for getting bit.