WorksheetsSocial Media Tools and Strategies Worksheet
Total questions: 56
Worksheet time: 28mins
A marine biologist running whale tours wants to share scientific articles and videos with customers. What social media tool should they use?
Business blog
Live streaming
Email blast
Webinar
A popular CEO makes conference speeches. How can these be made more social?
Give live stream speeches and take audience questions
Change format to panel discussions
Post transcripts on the company website
Turn speeches into a cable series
Marcos is leading his team in a monthly review of social media strategies. They are updating some goals and removing others. What is this process called?
Social media optimization (SMO)
Search engine optimization (SEO)
Social media mining
Return on investment (ROI)
The company’s employee code of conduct is being updated. Why should personal social media guidelines be included?
Personal social media posts can hurt a company’s reputation.
Employees should avoid social media entirely.
Personal accounts have no company impact.
Social media is illegal during work hours.
BrightTrail Gear wants to increase its sales from social media by 15% next quarter. They know costs and projected earnings. What are they trying to figure out?
Return on investment (ROI)
Customer loyalty
Follower sentiment
Return on engagement
An airline wants to improve communication during flight delays. What SMART goal would be effective?
Notify passengers via text message within 15 minutes of flight delays.
Announce delay at airport gate.
Alert crew that passengers will be delayed from time to time.
Post updates on the airline’s website once daily.
A product’s online mentions spiked, so the company increased paid ads. Sales then dropped 60%. What was missing from their analysis?
Context: most of the posts were negative comments about product performance.
Choice: used a low-quality analysis system without real-time tracking.
Complexity: data was poorly matched.
Confidence: insufficient data certainty.
A president of a company posts political views on the company’s social media account. What can result from this?
Reputation damage and financial loss.
Cybersecurity risk.
Improved company loyalty.
Increased product sales.
A marketing company service makes daily posts about where a business is and when it’s open. What kind of business benefits most?
A smoothie cart that moves to a new park each day.
A deluxe car wash service.
A fast-food chain with 20 locations.
A comic book store in a shopping center.
A game developer asks its player community for ideas for a new game. What stage of community building is this?
Leverage
Creation
Cultivation
Growth
A smartphone company posts about an updated product. Customers like, share, and comment on the post. What is this activity called?
Engagement
Reach
Impressions
Exposure
A clothing brand wants to predict customer response to its new product line. What should they analyze?
Their social media statistics.
Employee satisfaction scores.
Annual revenue growth.
Website bounce rate.
Sarah is preparing to conduct a SWOT analysis of her company’s social media plan. What should she do first?
Conduct a social media audit and list goals.
Review the company’s budget.
Create a list of social media influencers.
Study customer income levels.
A cruise line is launching new ocean cruises. What tool can help them attract followers interested in this new offering?
Paid advertising
Viral advertising
Banner ads
Organic advertising
A local indie band is preparing for a live concert in the city park. They want to reach the most potential attendees with details about the event. What is the best strategy?
Schedule and promote the concert through a Facebook event.
Update the band’s profile on LinkedIn.
Upload past performance clips to YouTube.
Share album artwork on Pinterest.
A company’s new product details were posted online too early and quickly went viral. A team member is reviewing who had early access to the information. What should be updated to avoid future leaks?
Policy guidelines for posting new product information on social media.
Computer operating systems to prevent unauthorized access.
New employee orientation on how to use computers.
Training requirements for the management team on proper use of social media.
A team is checking social media risks. They listed possible problems. What stage comes next?
Assess and evaluate
Identify and resolve
Manage and mitigate
Monitor and revise
An online clothing store wants better search and social results. What action will help both?
Ensure all social media profiles are filled out completely.
Use popular hashtags on all posts.
Post images with every post.
Share viral videos weekly.
A school club wants to avoid posting copyrighted images on its social media. What should members do first?
Accept a terms-of-use license before posting.
Post only images they find online.
Email the moderator for permission.
Ask each other in group chat.
A small toy store wants to improve social media and search engine results. What step will help both areas?
Ensure all social media profiles are filled out completely.
Use only the store’s top-selling products in posts.
Post multiple times per day.
Share content from other companies.
Monica must present the yearly impact of social media to her leadership team. What type of report should she give?
Executive
Technical
Platform
Community
Sue wants to justify investing in a social media audit. What is one benefit she should present?
Ability to compare your social media presence with competitors.
Ability to use one social media platform for all campaigns.
Ability to focus on visuals instead of overall performance.
Ability to improve brand aesthetics without analyzing performance metrics.
Jasmine is starting a clothing brand that is good for the environment. She wants to work with social media influencers. What matters most when picking influencers?
Their reach, relevance to her brand, and audience engagement.
Whether the influencer follows Jasmine’s personal account.
Total followers across all platforms.
The cost of working with the influencer.
A company has interns running a social media campaign with no training or brand guidelines. What is the likely result?
Sales growth remains the same and customer loyalty may be harmed.
Sales will grow quickly.
Interns will build brand recognition without mentoring.
Sales and followers will double.
A local fitness club wants to keep up with social media trends. How can they do this?
Check for updates in social media trends every month.
Post new workout videos weekly.
Ask followers for content feedback only.
Hire a social media agency permanently.
Maya needs to report on how many people clicked an ad on social media. What metric should she use?
Click-through rates
Referral traffic
Reputation score
Return on investment
James is presenting why personas are valuable. What benefit should he include?
Tailored content can be created that attracts the primary target audience.
Personas increase followers immediately without changes.
Personas help lower advertising costs.
Personas guarantee immediate sales growth.
A team launched a new social media risk training program. Best way to see if it works?
Set up a system for staff to report and track social media risks.
Count how many posts employees make.
Check employee posts for hashtags.
Track which platforms have the most followers.
A video game company wants its new campaign to meet sales goals. What success metric should they use?
Achieve a 10% monthly increase in the click-through rate (CTR) from new Instagram followers during June–August.
Reach 20,000 impressions on Instagram Reels during June–August.
Gain 1,500 new followers each month during June–August.
Increase shares per promo video by 8% among ages 18–24 during June–August.
A photography group wants more members to share pictures in the online community. What can help this goal?
Give shoutouts to new members who post their first photo.
Require daily photo posts from all members.
Disable comments to reduce negativity.
Only allow admins to post photos.
Ryan owns a wedding photography business and is running paid ads. What is the best call-to-action?
Buy today and save 20%.
Learn more about our story.
View gallery.
Read our FAQs.
Philip is asked to check if a recent paid ad is getting attention. What is an early indicator of success?
Click-through rates.
Customer lifetime value.
Net promoter score.
Average order value.
An esports live competition stream suddenly went offline. What is the best response?
Post responses explaining the problem and when it will be resolved.
Delete the stream and say nothing.
Blame the platform publicly.
Ignore it and resume later.
A clothing store uses social media to drive traffic to its website where customers click and make purchases. What attribution model should be used?
Last social touch (single source).
First touch (single source).
Linear multi-touch.
Time-decay multi-touch.
A bakery that specializes in custom-designed cakes wants to showcase products to gain new customers. Which platform is best?
Pinterest.
LinkedIn.
Reddit.
Quora.
Leo is defining target personas for a recycling business focused on higher-income consumers. What stage of campaign development is this?
Identify the target audience.
Content development.
Budget allocation.
Crisis planning.
A company that makes kitchen appliances received a negative comment that went viral and is causing brand damage. What should they do?
Create a crisis plan the social media team can use when problems happen.
Ignore the comment so it goes away.
Delete the comment and block the user.
Respond with jokes to lighten the mood.
A small fashion brand wants to grow its online sales by picking the right platform(s). What should they do first?
Choose a platform with users who match their current customer style and age.
Pick the platform with the most total users.
Use only video platforms.
Avoid paid ads at first.
A company running paid social ads wants to know their cost-per-click (CPC). How is it calculated?
(Fixed monthly fee + fee for each click + freelancer fee) / number of clicks.
Monthly budget / total impressions.
Total sales / number of clicks.
Followers gained / ad spend.
An educational company wants more kids using their math app. How can influencers help?
Team up with parenting bloggers to show the app and how it works.
Hire celebrities unrelated to education.
Only use micro-influencers on one platform.
Avoid influencers due to cost.
Marco wants posts to reach the right people. What should he do first?
Identify the primary and secondary target audiences.
Post hourly for a week.
Use every trending hashtag.
Only post at night.
A national park posted that it is closed for a storm. Visitors reply asking where to evacuate and what roads are closed. What is this behavior?
Crowdsourcing.
Trolling.
Spam.
Phishing.
A company spent four months developing and testing personas. What is a benefit of this process?
A better understanding of customers and their perceptions of the company’s products.
Immediate sales increases.
Lower ad costs automatically.
Guaranteed viral content.
The team analyzes cleaned data and plans to create new ads and schedules based on the analysis. What is this process called?
Social media mining.
Social media optimization.
Search engine optimization.
Attribution modeling.
A smartphone company posts about an updated product and gets likes, shares, and comments. What is this activity called?
Engagement.
Reach.
Impressions.
Exposure.
A cruise line is launching new ocean cruises and wants to attract followers interested in this offering. What tool should be used?
Paid advertising.
Viral advertising.
Banner ads.
Organic advertising.
Sarah is preparing to conduct a SWOT analysis of her company’s social media plan. What should she do first?
Conduct a social media audit and list goals.
Review the company’s budget.
Create a list of social media influencers.
Study customer income levels.
A marketing company posts daily where a business is and when it’s open. Which business benefits most?
A smoothie cart that moves to a new park each day.
A deluxe car wash service.
A fast-food chain with 20 locations.
A comic book store in a shopping center.
A president posts political views on the company account. What can result?
Reputation damage and financial loss.
Cybersecurity risk.
Improved company loyalty.
Increased product sales.
A product’s online mentions spiked; the company increased paid ads; sales dropped 60%. What was missing?
Context: most of the posts were negative comments about product performance.
Choice: used a low-quality analysis system.
Complexity: data was poorly matched.
Confidence: insufficient data certainty.
An airline wants better communication during flight delays. Which SMART goal works?
Notify passengers via text message within 15 minutes of flight delays.
Announce delay at airport gate.
Alert crew that passengers will be delayed.
Post updates on the airline’s website once daily.
BrightTrail Gear wants to increase sales from social media by 15% next quarter and knows spend and projected earnings. What are they figuring out?
Return on investment (ROI).
Customer loyalty.
Follower sentiment.
Return on engagement.
A company is updating its employee code of conduct. Why include personal social media guidelines?
Personal social media posts can hurt a company’s reputation.
Employees should avoid social media entirely.
Personal accounts have no company impact.
Social media is illegal during work hours.
Marcos’ team is updating and removing social goals during a monthly review. What is this process called?
Social media optimization (SMO).
Search engine optimization (SEO).
Social media mining.
Return on investment (ROI).
A popular CEO makes conference speeches. How can these be made more social?
Give live stream speeches and take audience questions.
Change format to panel discussions.
Post transcripts on the company website.
Turn speeches into a cable series.
A marine biologist running whale tours wants to share scientific articles and videos with customers. What social media tool should they use?
Business blog.
Live streaming.
Email blast.
Webinar.
