WorksheetsBRANDING DEVELOPMENT STRATEGIES
Total questions: 7
Worksheet time: 4mins
Khairul Aming launched “Sambal Nyet” and it became viral. Later, he expanded into ready-to-cook meals using the same brand. Which strategy is this, and what PLC stage does it reflect?
New Brand, Introduction
Line Extension, Growth
Brand Extension, Decline
Multibrand, Maturity
Zus Coffee began with coffee drinks and later introduced Zus Bottled Coffee and Zus Merchandise (mugs, tumblers) under the same name. Which strategy does this represent?
Brand Extension
Line Extension
Multibrand
New Brand
The coffee industry is booming in Malaysia. To accommodate this trend, Farm Fresh introduced Barista Milk , a milk variant specially formulated for coffee shops. Previously, Farm Fresh was known mainly for fresh milk, but later it also launched yogurt drinks and plant-based soy milk, all under the same brand.
New Brand, to attract premium buyers
Line Extension, to offer more choices in the same category
Multibrand, to capture different segments
Brand Extension, to expand into a new category
Shopee started with online shopping but later expanded into ShopeeFood and ShopeePay. Likewise, Grab began with GrabCar but grew into GrabFood, GrabMart, and GrabPay.
Question:
What strategy do both brands apply here?
Line Extension, because they add flavors
Brand Extension, because they use the same brand name in new categories
Multibrands, because they create multiple brandS
New Brand, because they start fresh in a new market
Scenario:
A tech company is well-known for its laptops. The market for laptops is reaching maturity, and sales are stable but not growing fast. The company wants to expand into tablets and smartphones while leveraging its strong reputation.
Question:
Which strategy best supports this move in the Growth/Maturity stage?
Line Extension, by adding new laptop sizes
Brand Extension, by using the same brand name in new product categories
Multibrands, by creating multiple laptop brands
New Brand, to target premium buyers
A company sells DVD players. Sales are falling because people are streaming online. Customers no longer want physical discs.
Question:
What is the most strategic move?
Line Extension – launch DVD players with new colors
Brand Extension – use the brand to enter online streaming
Multibrands – launch multiple DVD brands
New Brand – create another DVD player brand
Problem:
A detergent company is losing customers because competitors offer products for different needs: budget, premium, and eco-friendly. This company only has one brand and cannot serve all customer groups.
Question:
What is the best solution at the Maturity stage?
New Brand – launch a tech product
Line Extension – add new scents
Brand Extension – use the same brand for dishwashing liquid
Multibrands – create separate detergent brands for different segments
