WorksheetsMarketing Quiz
Total questions: 10
Worksheet time: 3mins
Name
Class
Date
1.
Which company owns the brands Surf Excel, Dove, and Brooke Bond?
a)
HUL(Hindustani Unilever Limited)
b)
ITC
c)
PNG
d)
Nestle
2.
A company notices that most of its online buyers are young professionals. It starts creating office-wear collections specifically for them. What concept is this?
a)
Market penetration
b)
Brand diversification
c)
Mass marketing
d)
Market targeting
3.
When Zomato posts funny, timely tweets related to trending topics, it is using:
a)
Meme marketing / Moment marketing
b)
Sales promotion
c)
Experiential marketing
d)
Guerrilla marketing
4.
When Colgate launches mouthwash and toothbrushes under its brand name, it is using:
a)
Co-Branding
b)
Line Extension
c)
Brand Extension
d)
Product Diversification
5.
A car company partners with a music festival to display its latest car models and give test drives. Which type of marketing is this?
a)
Experiential marketing
b)
Influencer marketing
c)
Digital marketing
d)
Sponsorship marketing
6.
After receiving complaints about poor customer service, a telecom company launches a “We Care” campaign and improves its call center support. Which concept does this reflect?
a)
Cost-cutting measures
b)
Customer relationship management (CRM)
c)
Market expansion
d)
Product diversification
7.
When a company gives a “Buy 1 Get 1 Free” offer, it is using which type of marketing strategy?
a)
Loyalty program
b)
Public relations
c)
Sales promotion
d)
Direct marketing
8.
A supermarket introduces a “Happy Hours” offer — lower prices between 4–6 p.m. What is this an example of?
a)
Discount for loyalty members
b)
Buy one get one free offer
c)
Seasonal price reductionPrice discrimination based on time
d)
Price discrimination based on time
9.
Which of the following is an example of a loyalty program?
a)
Cashback offers
b)
Points system for repeat purchases
c)
Seasonal discounts
d)
Referral bonuses
10.
When a brand collaborates with another brand to create a new product, it is known as:
a)
Co-branding
b)
Brand extension
c)
Market penetration
d)
Product diversification
100 %
