WorksheetsWWU - INT MKT - S3 - Global Market Intelligencece for Interna
Total questions: 20
Worksheet time: 10mins
Market intelligence refers to:
Creative brainstorming only
Collecting and analyzing data for global strategy
Social media monitoring only
Local retail studies
Secondary data means:
Newly collected data
Existing data from published sources
Experimental data
Anecdotal evidence
Primary data refers to:
Reports written by others
New, first-hand data from surveys or interviews
Archival trade data
Historical statistics
AI-powered research tools help marketers:
Replace human insight
Analyze large datasets and detect trends
Eliminate cultural context
Predict only prices
Euromonitor, UN Comtrade, and Trade Map are examples of:
Qualitative tools
Global market intelligence databases
Cultural frameworks
Legal resources
Trade Map provides:
Import/export statistics and market access data
Social media metrics
Consumer sentiment
Company reviews
UN Comtrade offers:
Population trends
International trade statistics
Brand case studies
Legal regulations
Macroeconomic indicators include:
Fonts and layouts
GDP, inflation, exchange rates
Cultural dimensions
Ethical ratings
Market screening helps firms:
Benchmark potential markets
Eliminate product ideas
Avoid consumer data
Reduce segmentation
Purchasing power measures:
What consumers can buy with their income
Brand loyalty
Market share
Corporate tax rates
Quantitative research uses:
Words and feelings
Numerical data and statistics
Observation only
Personal narratives
Qualitative research emphasizes:
Counting results
Understanding meaning and motivation
Measuring trends
Pricing elasticity
Ethnography means:
Studying consumers in their real environments
Writing academic papers
Online surveys
Competitor benchmarking
Predictive analytics helps marketers:
Forecast future trends
Create social media posts
Design visuals
Manage budgets
Sentiment analysis identifies:
Economic trends
Consumer emotions and opinions
GDP growth
Trade flows
Algorithmic bias occurs when:
AI reinforces pre-existing data patterns
AI uses diverse data
Humans intervene
Markets diversify
Humans in the loop means:
Removing human oversight
Keeping human review in AI decision-making
Full automation
Elimination of ethics
Psychographics focus on:
Age and income
Values, attitudes, and lifestyles
GDP per capita
Tariff rates
Buyer personas are:
Fictional customer archetypes used for targeting
Actual survey respondents
Company employees
Country managers
The best market intelligence strategy:
Combines AI tools with human interpretation
Ignores culture
Focuses only on GDP
Avoids qualitative data
