A strategy that focuses on reducing operational costs while offering lower prices

(a)  

A company that aims to develop services for a niche market is applying which of Michael Porter’s strategies?

(a)  

Creating a strong and recognizable brand image that attracts customer loyalty and sets a business apart from competitors is an example of (a)   .

The continuous process that aligns an organization’s vision and mission with its goals and yearly action plans is known as the (a)   .

Assessing opportunities and threats in the market compared to competitors is part of which part of the hospitality planning cycle?

(a)  

A statement that defines an organization’s steps or action to achieving its vision or goal is called a (a)   .

Complete the meaning of each letters in PESTLE Analysis:

P - Political

E - Economic

S - Socio-Cultural

T - Technical

E - (a)  

The organization’s strengths on skills and technologies that gives it a competitive edge in delivering customer benefits is called (a)   .