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WorksheetsÔn cuối kì Ecommerce OUM
Total questions: 150
Worksheet time: 50mins
Name
Class
Date
1.
% of software cost testing may consume?
a)
Up to 50 %
b)
0.05
c)
0.1
d)
0.9
2.
Acceptance testing checks what?
a)
Business goals met
b)
System design
c)
Stress only
d)
Code review
3.
According to the American Marketing Association, what is marketing?
a)
The process of planning and executing pricing, promotion, and distribution to create exchanges
b)
The process of manufacturing goods
c)
The financial operations of a company
d)
A direct selling strategy
4.
Advantage of packet switching?
a)
Costly
b)
Requires single path
c)
Efficient data transfer
d)
Manual setup
5.
Affiliate marketing means?
a)
Pay commission for referrals
b)
Sending spam
c)
Buying TV ads
d)
Door-to-door sales
6.
Authentication verifies?
a)
Brand loyalty
b)
Product quality
c)
Network speed
d)
User’s identity
7.
Benefit of digital wallets for users?
a)
Manual entry
b)
Fast checkout and secure storage
c)
No encryption
d)
Limited use
8.
Benefit of mobile enterprise?
a)
Real-time job dispatch
b)
Paper forms
c)
Delayed updates
d)
Offline logs
9.
Benefit of relational databases for marketers?
a)
Analyze customer data flexibly
b)
Reduce segmentation
c)
Limit queries
d)
Avoid integration
10.
Benefit of using third-party payment processors?
a)
Fraud detection and encryption
b)
Manual entry
c)
Higher costs
d)
No monitoring
11.
Bounce rate refers to?
a)
Visitors leaving after one page
b)
Returning visitors
c)
Successful transactions
d)
Ads clicked
12.
Closed-loop payment system example?
a)
American Express
b)
Visa
c)
MasterCard
d)
PayPal
13.
Common barrier to e-commerce adoption in developing countries?
a)
Cultural and legal barriers
b)
High trust
c)
Tech abundance
d)
Strong laws
14.
Common cyber law violation?
a)
Offline trade
b)
Fair pricing
c)
Tax return
d)
Identity theft
15.
Competitive advantage often built on what?
a)
Innovation and patents
b)
Slow response
c)
Weak service
d)
High price
16.
COPPA protects which group online?
a)
Foreign users
b)
Elderly
c)
Employees
d)
Children under 13
17.
Core benefit of a CRM system in marketing?
a)
Handles accounting
b)
Centralizes customer data for personalization
c)
Manages warehouse
d)
Automates production
18.
Cyber ethics refer to?
a)
Data compression
b)
Financial budgeting
c)
IT investment
d)
Moral behavior using digital tools
19.
Database type organizing data in tables?
a)
Map
b)
Relational database
c)
Graph
d)
Sequential
20.
Data-mining type that lets data speak for itself?
a)
Behavioural approach
b)
Factual approach
c)
Model-driven
d)
Rule-based
21.
Demographic segmentation variable?
a)
Age or income level
b)
Lifestyle
c)
Region
d)
Personality
22.
Difference between credit and debit card fraud liability?
a)
Credit card liability limited by law
b)
Both unlimited
c)
Debit cards safer
d)
No difference
23.
Digital signature provides?
a)
SEO ranking
b)
Advertising
c)
Tax benefits
d)
Authentication and integrity
24.
Digital wallet developed by Google in 2018?
a)
Google Pay
b)
Android Wallet
c)
Apple Wallet
d)
MSN Wallet
25.
Digital wallet stores what information?
a)
Payment details and addresses
b)
Retail inventory
c)
Server IPs
d)
Staff roster
26.
Disadvantage of Mondex smart card?
a)
Lost card = lost money
b)
Strong encryption
c)
Rechargeable
d)
Secure PIN
27.
During the SDLC, which phase defines business requirements?
a)
System design
b)
System analysis
c)
Implementation
d)
Maintenance
28.
Email developed in which decade?
a)
1980s
b)
1960s
c)
1970s
d)
1990s
29.
Email marketing success is often measured by?
a)
Open rate & click rate
b)
Product defects
c)
Ad recall
d)
Customer age
30.
Encryption converts data into?
a)
Database
b)
Binary speed
c)
Plain text
d)
Coded form unreadable without key
31.
Example of asymmetric encryption?
a)
MD5
b)
AES
c)
DES
d)
RSA
32.
Example of C2B model?
a)
Influencer selling ads to brands
b)
Shopee selling to buyers
c)
Toyota selling cars
d)
Bank loans
33.
Example of cyber risk mitigation?
a)
Sharing logins
b)
Ignoring alerts
c)
Weak passwords
d)
Regular software updates
34.
Example of e-commerce fraud?
a)
SSL encryption
b)
Verified payment
c)
Secure checkout
d)
Fake seller websites
35.
Example of ethical online marketing?
a)
Hidden charges
b)
Spamming
c)
False claims
d)
Transparent use of customer data
36.
Example of mobile entertainment?
a)
Booking flights
b)
Checking balance
c)
Streaming music on Spotify
d)
Sending invoice
37.
Example of remarketing?
a)
Showing ads to users who visited before
b)
Sending invoices
c)
Tracking employee work
d)
Posting random ads
38.
Example of symmetric encryption?
a)
Blockchain
b)
RSA
c)
ECC
d)
AES
39.
Example of unethical online behavior?
a)
Sending spam emails
b)
Customer survey
c)
Free subscription
d)
Product feedback
40.
Failure reason of early wallets like MSN Wallet?
a)
Strong branding
b)
Low user adoption
c)
Government rule
d)
High security
41.
Firewalls protect what?
a)
Logistics
b)
Product quality
c)
Ad clicks
d)
Internal networks from unauthorized access
42.
Function of CRM system?
a)
Centralizes all customer interactions
b)
Handles payroll
c)
Manufactures goods
d)
Controls logistics
43.
Future trend in e-commerce?
a)
Physical-only trade
b)
Manual paperwork
c)
Fax-based sales
d)
AI-driven personalization
44.
GDPR protects what?
a)
Shipping insurance
b)
Financial regulations
c)
Product safety
d)
Personal data privacy in EU
45.
Goal of affiliate marketing?
a)
Gain sales via referral partners
b)
Create spam
c)
Sell unrelated items
d)
Limit visibility
46.
Google’s replacement for Google Checkout?
a)
Apple Pay
b)
Google Pay
c)
WeChat Pay
d)
BigPay
47.
How can FreshFarm use e-commerce to compete with traditional markets?
a)
Increase prices
b)
Use personalization and cost-effective online marketing
c)
Limit communication channels
d)
Avoid digital ads
48.
In e-commerce, what does “customer-controlled interaction” refer to?
a)
Sellers dictate all conditions
b)
Customers control search and purchase decisions
c)
Companies decide customization alone
d)
Agents manage all transactions
49.
In m-commerce, which category includes mobile banking and fund transfers?
a)
Mobile shopping
b)
Mobile financial applications
c)
Mobile advertising
d)
Mobile entertainment
50.
In the FreshFarm case, which model lets consumers buy directly from the farm?
a)
B2B
b)
B2C
c)
C2C
d)
M-Commerce
51.
In website development, what is the first step in planning an e-commerce site?
a)
Hiring programmers
b)
Creating a site development plan
c)
Choosing payment gateways
d)
Testing code
52.
Influencer marketing uses?
a)
Key opinion leaders to promote products
b)
Anonymous posts
c)
Price reductions
d)
SEO bots
53.
Internet era of user interaction and social media?
a)
Web 3.0
b)
Web 1.0
c)
Web 2.0
d)
ARPANET
54.
Key advantage brands offer consumers?
a)
Risk reduction and assurance
b)
Price uncertainty
c)
Limited recall
d)
Harder recognition
55.
KPI that measures online engagement?
a)
Average session duration
b)
Manufacturing output
c)
Product cost
d)
Email volume
56.
Main advantage of PayPal or Stripe?
a)
Simplified fraud detection and authorization
b)
Higher fees
c)
No encryption
d)
Manual transactions
57.
Main data source for data warehouses?
a)
POS terminals
b)
Employee notes
c)
Printed catalogues
d)
TV ads
58.
Main difference B2B vs B2C?
a)
B2B = inter-firm trade ; B2C = consumers
b)
Both same
c)
B2C = no tech
d)
B2B = individual sales
59.
Main driver of viral marketing?
a)
Peer-to-peer content sharing
b)
Banner printing
c)
Direct mail
d)
Offline survey
60.
Main failure of early dot-coms?
a)
Too few investors
b)
Strong finance
c)
Weak organization
d)
Simple marketing
61.
Main function of a blog in marketing?
a)
Warehouse tracking
b)
Payroll
c)
Data entry
d)
Branding and advertising content
62.
Main goal of e-commerce security policy?
a)
Increase load time
b)
Block all access
c)
Reduce sales
d)
Protect confidentiality, integrity, availability
63.
Main goal of interactivity tools on a website?
a)
Enable user input and personalization
b)
Increase loading time
c)
Reduce traffic
d)
Block feedback
64.
Main goal of Internet II?
a)
Social networking
b)
Online shopping
c)
High-speed research network
d)
E-banking
65.
Main limitation of mobile devices in commerce?
a)
Too big
b)
Unlimited storage
c)
Small screen and speed
d)
Low cost
66.
Main purpose of branding?
a)
Eliminate competition
b)
Limit reach
c)
Reduce quality
d)
Create unique identity and trust
67.
Main purpose of cookies in personalization?
a)
Track user history to customize content
b)
Store virus files
c)
Block ads
d)
Delete data
68.
Merchant account is defined as?
a)
Bank account that receives card payments
b)
Customer’s account
c)
Virtual wallet
d)
Supplier’s credit line
69.
Merchant bank’s role in payment processing?
a)
Issues credit cards
b)
Collects payments and credits merchant
c)
Provides insurance
d)
Delivers products
70.
Mobile feature improving tracking?
a)
GPS integration
b)
SMS
c)
Manual log
d)
Email
71.
Non-repudiation ensures?
a)
Server speed
b)
Delivery confirmation only
c)
Privacy
d)
Sender cannot deny transaction
72.
Online marketing goal involving website visits?
a)
Traffic generation
b)
Production control
c)
Order tracking
d)
Logistics routing
73.
Open-loop payment system example?
a)
Visa / MasterCard
b)
Amex closed loop
c)
Bank voucher
d)
Offline cash
74.
PPC advertising means?
a)
Pay Per Click
b)
Price Per Campaign
c)
Pay Per Customer
d)
Product Promotion Channel
75.
Purpose of data warehouse in marketing?
a)
Integrate company data for analysis
b)
Store inventory
c)
Manage attendance
d)
Process payroll
76.
RSS feed allows what?
a)
Printing
b)
Manual entry
c)
Automatic site updates
d)
Email only
77.
Segmentation by region or location is called?
a)
Behavioural
b)
Demographic
c)
Psychographic
d)
Geographic segmentation
78.
SEO stands for?
a)
Search Engine Optimization
b)
Smart E-commerce Operation
c)
Social Engagement Online
d)
Secure Email Order
79.
Server’s main function in client/server computing?
a)
Play games
b)
Display graphics
c)
Store files and apps
d)
Offline tasks
80.
SQL statement that retrieves data?
a)
SELECT
b)
UPDATE
c)
DELETE
d)
CREATE
81.
SSL ensures?
a)
Firewall reset
b)
Offline backup
c)
File storage
d)
Secure data transfer via HTTPS
82.
Stored-value card with microchip?
a)
Magnetic strip
b)
Smart card
c)
Voucher
d)
Debit card
83.
System integrating all firm data?
a)
Data warehouse
b)
CMS
c)
ERP
d)
Firewall
84.
System recording all customer touchpoints?
a)
CRM
b)
ERP
c)
SCM
d)
BI
85.
Tap-to-pay represents which tech?
a)
QR code
b)
NFC contactless payment
c)
Bluetooth
d)
Magnetic strip
86.
Technology for secure communication?
a)
FTP
b)
HTTP
c)
POP3
d)
SSL
87.
Value proposition answers which question?
a)
Why should customers buy from you?
b)
What’s the budget?
c)
Who are shareholders?
d)
When to launch?
88.
Viral marketing is based on what?
a)
Customer referrals spreading messages
b)
SEO optimization
c)
TV ads
d)
Direct mail
89.
Website testing ensures what?
a)
Features work before launch
b)
Increases bugs
c)
Blocks users
d)
Slows site
90.
What differentiates e-commerce from e-business?
a)
E-business focuses on internal digital processes
b)
E-commerce deals only with HR systems
c)
E-business excludes technology
d)
E-commerce only includes emails
91.
What distinguishes blogs from corporate websites?
a)
Blogs are personal and chronological
b)
Blogs use complex payment systems
c)
Blogs cannot contain links
d)
Blogs require no updates
92.
What does “scalability” mean in hardware planning?
a)
Ability to grow with demand
b)
Decreasing capacity
c)
Replacing servers annually
d)
Restricting users
93.
What does “ubiquitousness” in e-commerce mean?
a)
Available anytime and anywhere
b)
Limited to business hours
c)
Requires physical presence
d)
Restricted by location
94.
What drives customer loyalty online?
a)
No support
b)
Hidden fees
c)
Slow delivery
d)
Personalization and trust
95.
What is “click-through rate” (CTR)?
a)
% of users clicking an ad
b)
Total ad impressions
c)
Total cost per click
d)
Bounce rate
96.
What is a C2C e-commerce example?
a)
Factory ordering machinery from supplier
b)
Online auction where individuals sell used items
c)
Retail store’s website
d)
Business using cloud inventory software
97.
What is a key benefit of client/server computing?
a)
It limits scalability
b)
It improves fault tolerance and load balancing
c)
It eliminates databases
d)
It requires no network connection
98.
What is a key benefit of e-commerce for consumers?
a)
Limited product availability
b)
Faster access to information and services
c)
Higher transaction costs
d)
Longer delivery times
99.
What is a key characteristic of e-commerce?
a)
Manual data exchange
b)
Digitized information exchange between parties
c)
Face-to-face meetings
d)
Paper-based documentation
100.
What is a key element of a market strategy?
a)
Advertising and promotion to reach target customers
b)
Hiring only technical staff
c)
Ignoring competitors
d)
Avoiding digital platforms
101.
What is a likely challenge for FreshFarm when adopting e-commerce?
a)
Logistics and technology issues
b)
Lack of product variety
c)
Inability to reach customers
d)
Legal restrictions on agriculture
102.
What is a main advantage of m-commerce?
a)
Limited to business hours
b)
Access and transactions anytime, anywhere
c)
Higher transaction costs
d)
Less flexibility
103.
What is a value proposition in e-commerce?
a)
The reason customers choose a product
b)
A company’s registration number
c)
A financial statement
d)
A marketing slogan
104.
What is an example of personalization in e-commerce?
a)
Website greeting a user by name based on past visits
b)
Selling identical products to all users
c)
Standardized advertisements
d)
Mass mail campaigns
105.
What is content marketing?
a)
Creating valuable information to attract users
b)
Only posting ads
c)
Random viral posts
d)
Ignoring storytelling
106.
What is conversion rate in e-commerce?
a)
% of visitors who make a purchase
b)
Average site visits
c)
Ad view duration
d)
Product ratings
107.
What is Internet II primarily used for?
a)
Online shopping
b)
Research and high-speed data transfer
c)
Video gaming
d)
Social media communication
108.
What is netiquette?
a)
Cloud service
b)
Marketing channel
c)
Data encryption
d)
Code of good conduct online
109.
What is one major risk of m-commerce?
a)
Data leakage and unsecured Wi-Fi
b)
Improved efficiency
c)
Faster payments
d)
Better tracking
110.
What is the function of an online shopping cart?
a)
Stores selected items before checkout
b)
Tracks employee attendance
c)
Calculates tax returns
d)
Hosts a search engine
111.
What is the primary advantage of real-time competitive responsiveness?
a)
Fixed pricing
b)
Ability to adjust prices and promotions instantly
c)
Delayed customer feedback
d)
Reduced transparency
112.
When was the ARPANET created, marking the beginning of Internet development?
a)
1969
b)
1979
c)
1989
d)
1999
113.
Which airline offers the MHmobile app allowing mobile check-in and boarding passes?
a)
AirAsia
b)
Malaysia Airlines
c)
VietJet Air
d)
Singapore Airlines
114.
Which architecture handles both application logic and database connections?
a)
Single-tier
b)
Two-tier
c)
Multi-tier
d)
Cloudless
115.
Which company type is brick-and-click?
a)
Government portal
b)
Online-only
c)
Physical-only
d)
Both online and physical stores
116.
Which crime involves stealing personal data?
a)
Phishing
b)
Identity theft
c)
Credit card fraud
d)
Spoofing
117.
Which crime misleads users with fake websites or domains?
a)
Spoofing
b)
Phishing
c)
DoS
d)
Spamming
118.
Which cybercrime floods a site with traffic?
a)
Phishing
b)
Spoofing
c)
DDoS attack
d)
Adware
119.
Which factor can create competitive advantage for a firm?
a)
Skilled and loyal employees
b)
Depending on one supplier
c)
Ignoring customer needs
d)
Delayed market entry
120.
Which feature distinguishes e-commerce from traditional commerce?
a)
Physical presence of buyers and sellers
b)
Electronic transactions via Internet technologies
c)
Use of only cash payments
d)
Limited to local customers
121.
Which feature enhances smart card security?
a)
Embedded microchip
b)
Printed serial number
c)
Plastic color
d)
Barcode
122.
Which is a benefit of social media marketing?
a)
Two-way communication with customers
b)
One-way broadcasting
c)
Manual data entry
d)
Restricted feedback
123.
Which is a feature of mobile entertainment apps like Spotify and Netflix?
a)
Offline book rental
b)
Streaming music and video
c)
Hardware manufacturing
d)
Financial transactions
124.
Which legal framework covers online contracts?
a)
GDPR
b)
WTO GATT
c)
Basel Accord
d)
UNCITRAL Model Law on E-Commerce
125.
Which malware disguises as harmless software?
a)
Virus
b)
Worm
c)
Trojan horse
d)
Spyware
126.
Which malware spreads automatically?
a)
Worm
b)
Trojan
c)
Spyware
d)
Adware
127.
Which method adds multiple servers to share load?
a)
Vertical scaling
b)
Horizontal scaling
c)
Cloud migration
d)
Serverless design
128.
Which of the following describes the main activity in traditional commerce?
a)
Transactions through digital networks
b)
Face-to-face negotiation and physical exchange
c)
Use of AI-driven marketing systems
d)
Cloud-based customer management
129.
Which of the following is a disadvantage of e-commerce?
a)
Easier price comparison
b)
Hard to inspect physical quality of goods
c)
Wider market reach
d)
24/7 availability
130.
Which of the following is a feature of Web 2.0?
a)
Static HTML pages
b)
Interactive user-generated content
c)
Command-line interfaces
d)
Offline data entry
131.
Which of the following is an example of a B2C transaction?
a)
A manufacturer buying from a supplier
b)
A consumer ordering groceries online
c)
Two individuals trading collectibles online
d)
A freelancer selling services to a company
132.
Which of the following is NOT a benefit of l-commerce for customers?
a)
Identifying nearby services
b)
Tracking deliveries
c)
Limited mobility
d)
Receiving real-time offers
133.
Which of the following represents a B2B model?
a)
A clothing brand selling to consumers
b)
A supplier providing parts online to a manufacturer
c)
Two consumers exchanging used goods
d)
A customer booking a flight
134.
Which platform is an example of a wiki application?
a)
YouTube
b)
Wikipedia
c)
Spotify
d)
Amazon
135.
Which security approach combines technology, policy and law?
a)
Single-layer
b)
Multi-layered system
c)
Legal only
d)
Tech only
136.
Which security feature prevents mobile device theft?
a)
Wireless tether function
b)
Public Wi-Fi
c)
Open passwords
d)
Weak encryption
137.
Which social-media platform is a key Web 2.0 development?
a)
Facebook
b)
Netscape
c)
Lotus Notes
d)
Napster
138.
Which software suite fits small-business e-commerce?
a)
Enterprise suite
b)
Mid-range suite
c)
Basic suite
d)
Open-source ERP
139.
Which statement best defines m-commerce?
a)
Buying and selling through wireless devices
b)
Using only desktop sites
c)
Conducting physical store sales
d)
Using postal services
140.
Which statement defines a firm’s competitive environment?
a)
Internal HR policy
b)
Number and strength of competitors in market
c)
Government taxation rules
d)
Annual report
141.
Which technology enables data to be divided into packets for transmission?
a)
Circuit switching
b)
Packet switching
c)
Client/server computing
d)
Cloud storage
142.
Which technology enables real-time transactions in e-commerce?
a)
EDI and Internet protocols
b)
Physical trade shows
c)
Postal mail
d)
Manual billing
143.
Which technology is essential for location-based commerce (l-commerce)?
a)
Bluetooth
b)
Global Positioning System (GPS)
c)
Barcode scanning
d)
Manual maps
144.
Which testing verifies each module works in isolation?
a)
System testing
b)
Unit testing
c)
Acceptance testing
d)
Integration testing
145.
Which threat encrypts data for ransom?
a)
Ransomware
b)
Phishing
c)
Bot
d)
Spam
146.
Which transaction type includes American Express?
a)
Closed-loop
b)
Open-loop
c)
Hybrid
d)
Cardless
147.
Which transaction type includes Visa and MasterCard?
a)
Open-loop
b)
Closed-loop
c)
Peer-to-peer
d)
Offline cash
148.
Which UK smart card system acquired by MasterCard?
a)
Octopus
b)
Mondex
c)
Touch ’n Go
d)
Visa Wave
149.
Why are brands rational for consumers?
a)
Remove choice
b)
Increase confusion
c)
Depend on luck
d)
Reduce search cost and uncertainty
150.
Why is a strong management team crucial in a business model?
a)
Provides credibility and adaptability
b)
Reduces marketing costs
c)
Eliminates competition
d)
Focuses only on technology
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