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WorksheetsÔn cuối kì - Ecommerce - Đề mẫu từ OUM
Total questions: 200
Worksheet time: 1hrs 7mins
Name
Class
Date
1.
How e-commerce can be defined?
a)
The use of any internet technologies in a firm's daily activities
b)
Any digitally enabled transactions among individuals and organisations
c)
The use of the internet, the web, and mobile apps to transact business
d)
The use of electronic mail to communicate with customers
2.
What is meant by business-to-consumer in e-commerce?
a)
The sale of product or services from a business to the general public or an end user
b)
Individuals using the internet to sell products and service directly to other individuals
c)
The sale and exchange of products and service between businesses
d)
The exchange of data among employees
3.
How Click and Brick Business is best described?
a)
A business that has only online presence
b)
A business that has a physical location and an online presence
c)
A business that has a store customers can walk into and purchase
d)
A business without a physical office
4.
Which statement describes customisation?
a)
Changing the delivered product or service based on user’s preferences or prior behaviour
b)
Merchants can target marketing messages by adjusting to past purchases
c)
Digitally enabled marketing between organisations and individuals
d)
Building mass advertising campaigns
5.
What is a set of planned activities designed to generate profit in marketplace?
a)
Value proposition
b)
Business plan
c)
Business model
d)
Strategic alliance
6.
Which are much like typical brick-and-mortar storefronts online?
a)
E-tailers
b)
Content providers
c)
Transaction brokers
d)
Community providers
7.
Which marketplace serves specific industries?
a)
Hybrid marketplace
b)
Horizontal marketplace
c)
Vertical marketplace
d)
Open marketplace
8.
What is referred as a site used as a launching point to enter the web?
a)
Domain
b)
Portal
c)
Social network
d)
Cloud host
9.
How router can be described?
a)
Interconnects computer networks and routes packets using algorithms
b)
A single connection model
c)
Slices messages into packets and reassembles them
d)
Controls the reassembly of packets
10.
Which describes Internet Service Provider (ISP)?
a)
Measures how much data can be transferred
b)
Interconnects networks and routes packets
c)
Provides Internet connections to users
d)
Manages internal LAN
11.
Which protocol controls disassembly/reassembly of packets?
a)
Internet Protocol
b)
Transmission Control Protocol
c)
Circuit Switching
d)
Encryption Protocol
12.
In address http://www.company.com/clients.html, what is the top-level domain?
a)
.com
b)
company.com
c)
http
d)
clients.html
13.
L-commerce provides services based on five key factors. What are they?
a)
Location, Navigation, Mobile, Mapping, Zone Marking
b)
Location, Navigation, Tracking, Mapping and Timing
c)
Location, Tracking, Mapping, Mobile and Timing
d)
Navigation, Mapping, Monitoring, Location and Time
14.
Which is a customer access channel optimized for mobility?
a)
Web portal
b)
Mobile portal
c)
Portal
d)
Interactive site
15.
Which statement describes Mobile Commerce?
a)
Uses wireless technologies to permit mobile access to the web
b)
Uses wired technologies to permit mobile access
c)
Uses general technologies for mobility
d)
Uses cloud applications to access
16.
Which is a satellite-based tracking system for locating objects on Earth?
a)
Location Commerce
b)
Geographical Information System
c)
Global Positioning System
d)
Mobile Navigation System
17.
Which describes web and database server functions?
a)
Multi-tier architecture
b)
Two-tier architecture
c)
Web application server
d)
Distributed architecture
18.
Which are e-commerce merchant software functionalities?
a)
Online Catalogue, Shopping Cart and Credit Card Processing
b)
Online Catalogue, Web App Server, and Credit Card Processing
c)
Shopping Cart, Web App Server and Credit Card Processing
d)
Payment Gateway and Hosting
19.
What are the two components of system design?
a)
Logical design and physical design
b)
Logical design and system building
c)
System building and system architecture
d)
Design and testing
20.
What is a small text file stored on a user’s client machine?
a)
Customisation
b)
Cookie
c)
JavaScript
d)
Web log
21.
What refers to the ability to identify a person or entity online?
a)
Availability
b)
Privacy
c)
Authencity
d)
Confidentiality
22.
Which is a threat of malicious code?
a)
Virus
b)
Phishing
c)
Fortran
d)
Ransom note
23.
Which hackers help organisations find security flaws?
a)
White hat
b)
Black hat
c)
Grey hat
d)
Crackers
24.
Which is a limitation to encryption solutions?
a)
No guarantee of determining the seller of the computer
b)
No guarantee to verify the computer is secured
c)
No guarantee to verify hardware is secured
d)
No guarantee to authenticate identity
25.
Which describes public vs private key cryptography diagram?
a)
Public key cryptography
b)
Private key cryptography
c)
Substitution cipher
d)
Enigma method
26.
Which is TRUE about advantage of payment cards?
a)
Fraud protection
b)
Annual fee
c)
Cheaper form of payment
d)
Unlimited use
27.
Which payment is transmitted through Internet as tokens representing cash?
a)
Digital cash
b)
Charge card
c)
Credit card
d)
Debit card
28.
Which stores digital money on the cloud and not tied to card networks?
a)
Google Pay
b)
Card-based e-wallet
c)
Network-based e-wallet
d)
Apple Card
29.
Which can hold private user data and encryption keys?
a)
Magnetic strip cards
b)
Smart card
c)
Paypal
d)
RFID tag
30.
Which describes augmented product?
a)
Product that benefits customers
b)
Product delivering core benefits
c)
Product with additional benefits beyond core
d)
Product prototype
31.
Which refers to a plan for differentiating a product and communicating it?
a)
Closed loop marketing
b)
Brand strategy
c)
Brand equity
d)
Market analysis
32.
Which are three broad impacts of Internet on marketing?
a)
Broadened scope, increased richness, expanded information intensity
b)
Broadened consumer scope, increased richness, expanded intensity
c)
Increased reach, improved design, enriched communication
d)
Broadened media coverage, increased visibility, expanded engagement
33.
What software manages and accesses databases?
a)
Database
b)
Database management system
c)
Relational database
d)
Data warehouse
34.
What system stores all customer contact info and profiles?
a)
Database management system
b)
Advertising network
c)
Customer relationship management
d)
Marketing management
35.
What are two methods in gathering market research info?
a)
Primary and secondary approach
b)
Primary and quantitative approach
c)
Secondary and qualitative approach
d)
Observational and experimental
36.
What are three types of social networking marketing?
a)
Blog, mobile, gaming advertising
b)
Blog, social networking, gaming advertising
c)
Blog, social networking, mobile advertising
d)
Blog, social networking, video advertising
37.
What is the result of search engine’s investigation of indexed pages?
a)
Blog
b)
Pop-up
c)
Hit
d)
Click-through
38.
Why is online advertising growing rapidly?
a)
Cost, richness of format, timeliness, participation, and location-basis
b)
Cost, richness of format, timeliness, and participation
c)
Cost, timeliness, participation, and location-basis
d)
Reach, engagement, and data insights
39.
What branch of philosophy deals with what is right and wrong?
a)
Privacy
b)
Ethics
c)
Intellectual property rights
d)
Legality
40.
Which can be described as censorship?
a)
Exclusive patent rights
b)
Government attempt to control online content
c)
Screening broadcast messages
d)
Limiting pop-ups
41.
Which of the following statements describes customisation?
a)
Involves digitally enabled commercial marketing between organisations and individuals
b)
Changing the delivered product or service based on the user’s preferences or prior behaviour
c)
Merchants can target marketing messages to specific individuals
d)
Building website advertisements
42.
Which of the following are the forms of e-banking?
a)
Electronic Clearing Service
b)
Fiscal deficit
c)
Demand draft
d)
Online transaction gateway
43.
When does a 'bricks and mortar' enterprise become known as 'clicks and mortar'?
a)
When a business does not combine an online and offline presence
b)
When a business combines an online and offline presence
c)
A traditional business with limited online presence
d)
When a firm operates only offline
44.
Which are much like typical brick-and-mortar storefronts online?
a)
E-retailers
b)
Content providers
c)
Transaction brokers
d)
E-marketplaces
45.
Which marketplace serves specific industries?
a)
Horizontal marketplace
b)
Vertical marketplace
c)
Hybrid marketplace
d)
Open marketplace
46.
What is referred to as a site that individuals use as a launching point to enter the web?
a)
Social network
b)
Portal
c)
Domain
d)
Browser
47.
Which is the most important component of Internet development?
a)
Computer
b)
People
c)
Information
d)
Technology
48.
What is the main role of cookies in the website?
a)
To store information about the online customer on their visiting pattern
b)
To promote the website
c)
To monitor chat room activities
d)
To record advertisement hits
49.
How router can be described?
a)
Interconnects computer networks and routes packets
b)
Centrally controlled single connection model
c)
Slices digital messages into packets and reassembles
d)
Uses optical fiber for transmission
50.
What is the main m-commerce barrier?
a)
Small size devices that limits usability
b)
A long procedure
c)
Limited to local bandwidth
d)
Limited data storage
51.
What technology is used to develop a mobile application?
a)
Global Positioning System (GPS)
b)
Global Post System (GPS)
c)
Geographical Information System (GIS)
d)
Satellite Navigation
52.
Which statement describes Mobile Commerce?
a)
Uses wired technologies to permit mobile access
b)
Uses emerging technologies to permit mobile access
c)
Uses wireless technologies to permit mobile access
d)
Uses network servers for wireless access
53.
Which is NOT TRUE about developing an e-commerce website?
a)
Skilled individuals
b)
Customers’ preference
c)
System Development Life Cycle
d)
User interface design
54.
How would a web developer synchronise the application server with the web application server?
a)
By cataloguing the product description
b)
By using a software tool
c)
By using Cloud
d)
By editing HTML code
55.
What are the issues you must consider when developing an e-commerce website?
a)
Time, resources, and challenges
b)
Scope, skills, and profit
c)
Cost, capability, and constraints
d)
Design, team, and data
56.
Which tool is useful to maintain and analyse website performance?
a)
Site Management Tool
b)
Dynamic Page Generation Tool
c)
Open Database Connectivity Tool
d)
Java Script Debugger
57.
Which are e-commerce merchant software functionalities?
a)
Shopping Cart, Web Application Server and Credit Card Processing
b)
Online Catalogue, Shopping Cart and Credit Card Processing
c)
Online Catalogue, Web App Server and Credit Card Processing
d)
Hosting and CRM integration
58.
The process of filtering malicious software in the Internet best describes which system?
a)
Firewall
b)
Proxy gateway
c)
Operating system control
d)
Anti-virus software
59.
What type of hacker helps organisations to locate and fix security flaws?
a)
White hat
b)
Black hat
c)
Grey hat
d)
Crackers
60.
How should Charlie respond after a ‘black hat’ attack on his system?
a)
Record the problem and inform the Forensic Digital Unit
b)
Contact the Forensic Digital Unit for specialised services
c)
Inform him about being digitally safe
d)
Report to HR Department
61.
Which is listed as a threat of malicious code?
a)
Virus
b)
Fortran
c)
Phishing
d)
Spam
62.
Which is a limitation to encryption solutions?
a)
No guarantee to verify the computer hardware is secured
b)
No guarantee of determining the seller of the computer
c)
No guarantee to verify the computer is secured
d)
No guarantee to authenticate passwords
63.
Which describes the picture of encryption process?
a)
Public key cryptography
b)
Private key cryptography
c)
Substitution cipher
d)
Transposition cipher
64.
What is the disadvantage of using payment cards?
a)
Fraud protection
b)
Annual fee
c)
Built-in security
d)
Unlimited transaction limit
65.
Which card holds larger encrypted data for online transactions?
a)
Magnetic strip card
b)
Identification card
c)
Smart card
d)
Gift card
66.
What type of arrangement where the card issuer pays merchants directly without third-party card?
a)
Closed Loop System
b)
Merchant Account
c)
Open Loop System
d)
Hybrid System
67.
What is the purpose of query-driven data mining?
a)
Analyse variables for decision-maker
b)
Examine demographics and transactions
c)
Answer specific questions
d)
Detect anomalies
68.
Which is TRUE about advantage of using payment cards?
a)
A cheaper form of payment
b)
Fraud protection
c)
Annual fee
d)
Easy issuance
69.
Which stores digital money on the cloud and not tied to card networks?
a)
Google Pay
b)
Network-based e-wallet
c)
Card-based e-wallet
d)
Apple Card
70.
What defines brand equity?
a)
Set of expectations consumer has when consuming a product
b)
Set of plans for differentiation from competitors
c)
Five categories of brand assets and liabilities linked to brand
d)
Company reputation value
71.
Which are the three types of online marketing techniques?
a)
Permission, affiliate and viral marketing
b)
Affiliate, viral and support marketing
c)
Viral, e-mail and permission marketing
d)
Social, viral and affiliate marketing
72.
What are the two methods involved in market research?
a)
Primary approach and secondary approach
b)
Primary and quantitative approach
c)
Secondary and qualitative approach
d)
Primary and descriptive approach
73.
What are the three broad impacts of Internet towards marketing?
a)
Broadened scope, increased richness, expanded information intensity
b)
Broadened consumer scope, increased richness, expanded intensity
c)
Broadened consumer scope, increased viewers percentage, expanded information
d)
Expanded digital, mobile, and cloud engagement
74.
What is known as a system storing all customer contacts and profiles?
a)
Database management system
b)
Advertising network
c)
Customer relationship management
d)
Data warehouse
75.
What is the result of search engine’s investigation of indexed pages?
a)
Pop-up
b)
Hit
c)
Blog
d)
Query result
76.
What are the three main types of social networking marketing?
a)
Blog, mobile and gaming advertising
b)
Blog, social networking and mobile advertising
c)
Blog, social networking and gaming advertising
d)
Blog, influencer and viral marketing
77.
Why is online advertising growing rapidly?
a)
Cost, richness of format, timeliness, participation, and location-basis
b)
Cost, timeliness, participation, and location-basis
c)
Cost, richness of format, timeliness, and participation
d)
Reach, data, and interactivity
78.
What is meant by consumer protection?
a)
Right to investigate how secure seller’s site is
b)
Right to ask about company’s profit
c)
Right to make police complaints
d)
Right to refund policy only
79.
What branch of philosophy deals with right and wrong?
a)
Privacy
b)
Ethics
c)
Intellectual property rights
d)
Legality
80.
Which can be described as censorship?
a)
Screening broadcast messages (e.g., junk mail, pop-ups)
b)
Patent granting exclusive rights
c)
Government attempt to control online material
d)
Restriction of radio frequencies
81.
In which era did e-commerce start to expand widely?
a)
Reinvention Era (2007-future)
b)
Reinvention Era (2001-2006)
c)
Innovation Era (1995-2000)
d)
Development Era (1980-1990)
82.
Which of the following is NOT an example of business-to-consumer (B2C) e-commerce?
a)
Amazon.com
b)
Dell.com
c)
e-Bay.com
d)
Shopify.com
83.
Which of the following is used in B2B to pay for purchases?
a)
Electronic Data Exchange
b)
Financial Electronic Data Interchange
c)
E-commerce
d)
Invoice System
84.
Which is a technology constraint from the e-commerce macro-environment?
a)
Taxation at source of purchase
b)
Propensity for consumers to purchase online
c)
Likelihood of fraudulent transactions
d)
Government policy restrictions
85.
What is the key success factor for marketplace?
a)
Fewer registered customers improve market share
b)
Vertical marketplace gains more market share
c)
Larger industry size determines profit margin
d)
Small target group focus
86.
Which is the most popular auction website for price negotiation?
a)
www.half.com
b)
www.amazon.com
c)
www.bay.com
d)
www.alibaba.com
87.
What is meant by a set of planned activities designed to generate profit in marketplace?
a)
Business plan
b)
Value proposition
c)
Business model
d)
Marketing mix
88.
What is the strategy integrating and supporting multiple marketing channels?
a)
Marketplace channel mapping
b)
Multi-channel marketing strategy
c)
Multi-channel customer journey
d)
Omni-commerce planning
89.
What do we call a revenue model involving third-party promotions on a media site?
a)
Subscription model
b)
Affiliate model
c)
Advertising model
d)
Commission model
90.
What is referred to as a site used as a launching point to enter the web?
a)
Social network
b)
Domain
c)
Portal
d)
Search engine
91.
Which web feature automatically sends updated content to users?
a)
Wikis
b)
Podcasting
c)
Really Simple Syndication (RSS)
d)
Feeds Aggregator
92.
Which statement describes Internet Service Provider (ISP)?
a)
Measures data transfer capacity
b)
Provides permanent connections and offers temporary ones for a fee
c)
Interconnects networks and routes packets
d)
Hosts domain registrations
93.
Which protocol controls disassembly and reassembly of packets on the Internet?
a)
Circuit Switching
b)
Transmission Control Protocol
c)
Internet Protocol
d)
Encryption Protocol
94.
What is the main m-commerce barrier?
a)
Limited to local bandwidth
b)
A long procedure
c)
Small device size limits usability
d)
Costly infrastructure
95.
When does a 'bricks and mortar' enterprise become 'clicks and mortar'?
a)
When no online presence
b)
Limited online presence
c)
Combines online and offline presence
d)
Fully offline
96.
What is the third stage in System Development Life Cycle (SDLC)?
a)
Building the system
b)
System analysis
c)
System design
d)
Testing
97.
Which factor should be considered for website capacity to meet peak demand?
a)
Origin of web visitors
b)
Processor of visitor’s computer
c)
Number of simultaneous web visitors
d)
Type of device used
98.
What is required to identify business objectives in the first SDLC step?
a)
Information
b)
Outsourcing
c)
System design
d)
Data mapping
99.
Which testing involves using the website as a whole like a typical user?
a)
System Testing
b)
Unit Testing
c)
System Acceptance Testing
d)
Component Testing
100.
Which architecture operates with multiple layers of servers and databases?
a)
Third-tier architecture
b)
Simple-tier architecture
c)
Multiple-tier architecture
d)
Web-client server
101.
How is a script virus activated?
a)
Double-click or overwrite a document file
b)
Copying documents from other files
c)
Combination of script language and document file
d)
Using email attachment
102.
Which defines ‘Encryption’?
a)
Secures stored information and transmission
b)
Transforms plain text into cipher text
c)
Algorithm that produces fixed-length number
d)
Encodes numeric data only
103.
Which dimension of security fits when message is altered in transit?
a)
Authenticity
b)
Confidentiality
c)
Integrity
d)
Availability
104.
Which hackers help organisations fix security flaws?
a)
White hat
b)
Black hat
c)
Grey hat
d)
Hacktivist
105.
How is confidentiality achieved in public-key encryption (Y receives from X)?
a)
Encrypted with Y’s private key → decrypted with Y’s public key
b)
Encrypted with Y’s private key → decrypted with Y’s private key
c)
Encrypted with Y’s public key → decrypted with Y’s private key
d)
Encrypted with shared key → decrypted with password
106.
Which is listed as threats of malicious code?
a)
Fortran
b)
Phishing
c)
Virus
d)
Malware filter
107.
Which purchases deduct money from buyer’s bank account directly?
a)
Debit card
b)
Credit card
c)
Charge card
d)
Stored-value card
108.
What are the main concerns about electronic payment methods?
a)
Privacy and security
b)
Convenience and anonymity
c)
Independence and authenticity
d)
Cost and availability
109.
Which company operates a worldwide online payment system via email accounts?
a)
Yahoo! Wallet
b)
Paypal
c)
Google Checkout
d)
Stripe
110.
What is the disadvantage of using payment cards?
a)
Annual fee
b)
Built-in security
c)
Fraud protection
d)
Quick processing
111.
Which describes the washing machine’s core product?
a)
Warranty and installation benefits
b)
Durability, ease of use and brand name
c)
Highlights main features differentiating product
d)
Extra functions like AI mode
112.
What does ‘brand’ mean?
a)
Influence on product design
b)
Consumer’s set of expectations about product
c)
Expectations in product development stage
d)
Corporate symbol and logo
113.
Which brand represents a powerful U.S. commercial brand example?
a)
Mountain Dew
b)
Old Spice
c)
Coca-Cola
d)
Pepsi
114.
How can marketers use data from a web transaction log?
a)
Understand how consumers come to a site and their behaviour
b)
Monitor broken links and pages
c)
Study time and day of activity
d)
Record purchase values
115.
Which dimension of e-commerce marketing integrates video, audio and text?
a)
Ubiquity
b)
Richness
c)
Interactivity
d)
Connectivity
116.
Which technique is used to model customer behaviour from data?
a)
Data mining
b)
Data warehouse
c)
Database
d)
Data visualisation
117.
Which Internet marketing technique pays commissions for referrals to a site?
a)
Affiliate marketing
b)
Viral marketing
c)
Permission marketing
d)
Content sponsorship
118.
Which type of advertising does Adidas use on Facebook and YouTube?
a)
Blog advertising
b)
Game advertising
c)
Social network advertising
d)
Mobile advertising
119.
Which type of intellectual property grants exclusive rights for an invention?
a)
Patents
b)
Grants right
c)
Cyber piracy
d)
Copyright
120.
What ethical issues are debated through online websites?
a)
Consumer rights and online cheating
b)
Privacy, intellectual property rights, free speech vs censorship
c)
Free speech on human rights
d)
Corporate transparency
121.
What is the main reason for an entrepreneur to venture into e-commerce?
a)
Meet business partners
b)
Trendy
c)
Increase sales and reduce cost
d)
Improve logistics
122.
Which of the following best describes pure e-commerce?
a)
Book purchased online, delivered by mail
b)
Song purchased and downloaded online
c)
Toy purchased in store and couriered
d)
Item bought via social media
123.
Which of the following is brick and mortar business?
a)
Pure e-commerce
b)
Partial e-commerce
c)
Traditional commerce
d)
Omni-commerce
124.
How e-commerce can be defined?
a)
Any digitally enabled transactions among individuals and organisations
b)
Use of Internet technologies in daily activities
c)
Use of the Internet, the web, and mobile apps to transact business
d)
Conduct of marketing via mobile
125.
Which refers to the use of Electronic Data Interchange (EDI)?
a)
Requires value-added network
b)
Requires an extranet
c)
Can be done on the Internet
d)
Requires social network
126.
What is the name for direct computer-to-computer transfer of transaction information?
a)
Transaction information transfer
b)
E-commerce
c)
Electronic data interchange
d)
Data exchange service
127.
What is the name given to an interactive business providing a centralized market for buyers and sellers?
a)
B2B
b)
B2C
c)
Electronic marketplace
d)
C2C
128.
How do banks move customers’ money around the world?
a)
Electronic Fund Transfers (EFT)
b)
Instant Fund Transfers (IFT)
c)
Quick Fund Transfers (QFT)
d)
Swift Manual Process
129.
What is referred to as the ease with which consumers can find price variety in the market?
a)
Price fluctuation
b)
Price transparency
c)
Price difference
d)
Price consistency
130.
What is meant by business-to-consumer in e-commerce?
a)
Sale between businesses
b)
Sale of products or services from business to public/end-user
c)
Individuals selling to individuals
d)
Intermediary-based trading
131.
How Click and Brick Business is best described?
a)
Business with physical store for walk-in customers
b)
Only online presence
c)
Has both physical and online presence
d)
Business with warehouse only
132.
Which is used in B2B to pay for purchases?
a)
Financial Electronic Data Interchange
b)
E-commerce
c)
Electronic Data Exchange
d)
Online transfer
133.
Which are forms of e-banking?
a)
Telephone Banking
b)
Electronic Bill Payment
c)
All of the above
d)
ATM Transaction
134.
When does a 'bricks and mortar' enterprise become 'clicks and mortar'?
a)
Combines online and offline presence
b)
Does not combine both
c)
Traditional business with limited online presence
d)
Purely digital
135.
Which is a technology constraint from the e-commerce macro-environment?
a)
Likelihood of fraudulent transactions
b)
Taxation at source
c)
Propensity for consumers to buy online
d)
Bandwidth cost
136.
What is the strategy integrating multiple marketing channels effectively?
a)
Marketplace channel mapping
b)
Multi-channel customer journey
c)
Multi-channel marketing strategy
d)
Omni-marketing
137.
What do we call a revenue model involving payment for third-party promotions?
a)
Subscription model
b)
Advertising model
c)
Affiliate model
d)
Franchise model
138.
Which intermediary updates content typically via text, video or audio using RSS feeds?
a)
Access portal
b)
Directory
c)
Blog
d)
Social network
139.
What describes hiring an outside vendor to build your site?
a)
Building your own website
b)
Hosting
c)
Outsourcing
d)
Contract management
140.
Which factor to consider for peak website demand capacity?
a)
Processor of visitors’ computer
b)
Number of simultaneous web visitors
c)
Origin of visitors
d)
Type of browser
141.
Which hackers help organisations fix security flaws?
a)
White hat
b)
Grey hat
c)
Black hat
d)
Hacktivist
142.
Which limitation to encryption solution fits the scenario of private key misuse?
a)
No guarantee computer is secured
b)
No policy to revoke certificates
c)
No guarantee of determining user of computer
d)
Weak encryption algorithm
143.
What defines brand equity?
a)
Plan for product differentiation
b)
Consumer expectations toward a product/service
c)
Five categories of brand assets/liabilities linked to brand
d)
Corporate reputation
144.
Which market entry strategy applied by Amazon, eBay, E-Trade?
a)
Partial clicks/first mover advantage
b)
Pure clicks/last mover advantage
c)
Pure clicks/first mover advantage
d)
Hybrid online-first strategy
145.
Which Internet marketing technique reflects affiliate commissions scenario?
a)
Viral marketing
b)
Affiliate marketing
c)
Permission marketing
d)
Relationship marketing
146.
Which market entry strategy applied by existing firms?
a)
Pure clicks/fast follower
b)
Partial clicks/first mover advantage
c)
Pure clicks/last mover advantage
d)
Hybrid expansion
147.
Which are the three types of online marketing techniques?
a)
Affiliate, viral, support marketing
b)
Viral, email, permission marketing
c)
Permission, affiliate, viral marketing
d)
Direct, digital, social
148.
What are the two methods in market research to identify potential products and customers?
a)
Primary and quantitative
b)
Primary and secondary
c)
Secondary and qualitative
d)
Exploratory and causal
149.
What marketing strategy should Panasonic use to attract new site visitors?
a)
Online marketing
b)
Offline marketing
c)
Mixing offline and online marketing
d)
Traditional advertising
150.
What is the result of search engine’s investigation of indexed web pages?
a)
Pop-up
b)
Hit
c)
Blog
d)
Click rate
151.
Why is it important to have appropriate domain names?
a)
Link to multiple websites
b)
Reinforce and develop brands
c)
Improve site visibility in search engines
d)
Support global logistics
152.
What design factor relates to fun, interactive site experiences?
a)
Easy product list navigation
b)
Compelling experiences
c)
Customer choice agents
d)
Simplified checkout
153.
What are three main types of social networking marketing?
a)
Blog, mobile, gaming advertising
b)
Blog, social networking, gaming advertising
c)
Blog, social networking, mobile advertising
d)
Blog, email, video
154.
Online recommendations by travellers for hotels best describe which communication type?
a)
Customer compelling experiences
b)
Customer choice agents
c)
Few clicks to purchase
d)
Community trust agents
155.
Why is online advertising growing rapidly?
a)
Cost, timeliness, participation, location-basis
b)
Cost, richness of format, timeliness, participation
c)
Cost, richness of format, timeliness, participation, and location-basis
d)
High engagement and visibility
156.
What is meant by consumer protection?
a)
Right to ask company’s profit
b)
Right to investigate seller’s security and operation
c)
Right to complain about fraud
d)
Right to refund policy
157.
What branch of philosophy deals with what is right and wrong?
a)
Ethics
b)
Intellectual property rights
c)
Privacy
d)
Compliance
158.
How can websites improve privacy protection?
a)
Provide details on data policies
b)
Offer limited user choice
c)
Allow minimal user control
d)
Restrict cookies
159.
Which intellectual property grants exclusive invention rights for a period of time?
a)
Cyber piracy
b)
Patents
c)
Grants right
d)
Trademark
160.
What ethical issues are debated through online websites?
a)
Free speech on human rights
b)
Privacy, IP rights, free speech vs censorship
c)
Consumer rights and online cheating
d)
Cybercrime and theft
161.
What is the main reason for an entrepreneur to venture into e-commerce?
a)
Increase sales and reduce cost
b)
Meet business partners
c)
Trendy
d)
Gain reputation
162.
How do banks move customers’ money around the world?
a)
Quick Fund Transfers (QFT)
b)
Instant Fund Transfers (IFT)
c)
Electronic Fund Transfers (EFT)
d)
Global Payment Gateways
163.
What does e-commerce involve?
a)
Electronically enabled commercial transactions
b)
Digitally enabled commercial transactions
c)
Manually enabled transactions
d)
Offline commercial transactions
164.
Which of the following is one of the forms of e-banking?
a)
Fiscal deficit
b)
Demand draft
c)
Electronic Clearing Service
d)
Cash deposit
165.
Which element of the business model addresses why a customer should buy from the firm?
a)
Revenue model
b)
Competitive advantage
c)
Value proposition
d)
Cost leadership
166.
Who are much like brick-and-mortar storefronts online where customers order via Internet?
a)
Transaction brokers
b)
E-retailers
c)
Content providers
d)
Community providers
167.
Which marketplace serves specific industries such as steel or automobile?
a)
Vertical marketplace
b)
Horizontal marketplace
c)
Hybrid marketplace
d)
Niche marketplace
168.
What type of model is suitable for business-to-business (B2B) like Ariba.com?
a)
E-procurement
b)
Third party service provider
c)
E-distributor
d)
E-marketplace
169.
Which intermediary updates content via text, video or audio using RSS feeds?
a)
Directory
b)
Access portal
c)
Blog
d)
News portal
170.
Which is the most important component of Internet development?
a)
Information
b)
People
c)
Computer
d)
Technology
171.
How can router be described?
a)
Interconnects computer networks and routes packets
b)
Slices digital messages into packets
c)
Centrally controlled single connection model
d)
Monitors packet encryption
172.
What are the TWO characteristics of M-commerce that go beyond barriers?
a)
Ubiquity and convenience
b)
Broad reachability and mobility
c)
Localisation and mobility
d)
Accessibility and speed
173.
Which profession matches mobile app with GPS tracking for delivery activity?
a)
Fed Express despatch
b)
Field engineer
c)
Online musician
d)
Logistics coordinator
174.
What technology is used to develop a mobile application?
a)
Global Post System (GPS)
b)
Global Positioning System (GPS)
c)
Geographical Information System (GIS)
d)
Satellite Communication
175.
Which architecture operates in multiple layers of servers and databases?
a)
Simple-tier architecture
b)
Multiple-tier architecture
c)
Third-tier architecture
d)
Web-client model
176.
What is the most important criterion for a good website design?
a)
Skilled multi-functional team
b)
Produce mass product
c)
Outsource infrastructure
d)
Strong colour palette
177.
What must be considered first when developing an e-commerce website?
a)
Cost, capability, and constraints
b)
Scope, skills, and profit
c)
Time, resources, and challenges
d)
Budget and hosting
178.
Which is the least important for an e-commerce website development?
a)
Customer’s preference
b)
Product to be sold
c)
Design of website
d)
Domain name
179.
What tool helps maintain and analyse website performance?
a)
Dynamic Page Generation Tool
b)
Site Management Tool
c)
Open Database Connectivity Tool
d)
Web Tracker
180.
What is the use of physical characteristics for identification?
a)
Firewall
b)
Anti-virus
c)
Biometrics
d)
Encryption
181.
Which question reflects ‘Authenticity’ in e-commerce?
a)
What is the real identity of the customer?
b)
Could a customer deny ordering products?
c)
Could confidential data be accessed?
d)
Is the payment secure?
182.
Which limitation refers to inability to verify user identity in data security?
a)
Pretty Good Privacy (PGP)
b)
Encryption solutions
c)
Digital certificate
d)
Tokenization
183.
Which is an implementation plan to reduce security breach risks?
a)
Evaluate vendors vs. DIY platform
b)
Examine web server software
c)
Examine data packets and IP addresses
d)
Use authentication tokens
184.
What are the main categories of payment cards?
a)
Credit, debit, and prepaid
b)
Credit, debit, and charge
c)
Credit, charge, and postpaid
d)
Debit, prepaid, and charge
185.
What is digital cash?
a)
Alternative payment using authenticated tokens
b)
Online debit transaction system
c)
Payment via cards replacing cash
d)
Bank-to-bank settlement system
186.
What is the procedure during PayPal transaction?
a)
Merchant → user transfer
b)
PayPal → merchant and user
c)
User → merchant via PayPal
d)
Merchant → PayPal system
187.
What is the purpose of query-driven data mining?
a)
Analyse variable of interest
b)
Examine demographics
c)
Answer specific questions
d)
Predict customer churn
188.
Which is TRUE about advantage of payment cards?
a)
Cheaper form of payment
b)
Fraud protection
c)
Annual fee
d)
Universal access
189.
What does DBMS stand for?
a)
Data Modification System
b)
Database Mobile System
c)
Database Management System
d)
Data Business System
190.
What is meant by feature set?
a)
Bundle of attributes and services
b)
Bundle of capabilities and services
c)
Bundle of capabilities and skills
d)
Set of features for consumers
191.
Which Internet marketing technique requests consent before sending messages?
a)
Permission Marketing
b)
Affiliate Marketing
c)
Viral Marketing
d)
Direct Marketing
192.
Which of the following is a type of product or service?
a)
Fake Product
b)
Basic Product
c)
Core Product
d)
Support Product
193.
What are the TWO fundamental purposes of marketing communication?
a)
Advertising and sales
b)
Sales and customer preference
c)
Sales and branding
d)
Branding and awareness
194.
Which online advertising type suits affiliate partner cooperation?
a)
Referral
b)
Online catalogue
c)
Sponsorship
d)
Display
195.
What is the result of a search engine’s investigation of indexed pages?
a)
Hit
b)
Pop-up
c)
Blog
d)
Search query
196.
What is the advantage of online advertising?
a)
Meet customer in person
b)
Target narrow segments and track performance
c)
Disseminate to limited segments
d)
Build brand offline
197.
Which online electronic contract is most relevant?
a)
Cyber Law
b)
Universal Electronic Transactions Act
c)
Uniform Electronic Transactions Act
d)
Commercial Code
198.
What are the ethical issues debated through online websites?
a)
Free speech on human rights
b)
Consumer rights and online cheating
c)
Privacy, IP rights, and censorship issues
d)
Data and piracy
199.
What is meant by consumer protection?
a)
Right to ask company’s profit margin
b)
Right to investigate seller’s security
c)
Right to complain to police
d)
Right to return products
200.
Which describes censorship?
a)
Screening broadcast messages
b)
Government’s attempt to control online material
c)
Exclusive rights for invention
d)
Limiting ad exposure
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