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Worksheets2nd Quarterly Exam in Entrepreneurship
Total questions: 50
Worksheet time: 38mins
It is a marketing research tool that in which a small group of people engages in round table discussion of selected topics of interest in an informal setting.
Focus Group
Social Listening
Customer Needs Analysis Survey
Means End Analysis
It gives a brand opportunity to track, analyze and respond to conversations through brand improvement and development.
Focus Group
Social Listening
Customer Needs Analysis Survey
Means End Analysis
It refers to the complete set of activities which communicate the product, brand or service to the user.
People
Place
Packaging
Promotion
It refers to the outside appearance of the product and how it is presented to the customers.
Promotion
Packaging
Positioning
Place
It refers to a process used by marketers to create an image in their minds of the target market.
Packaging
Promotion
Positioning
People
It refers to any goods and services that is produced to meet the consumers wants, tastes and preferences.
Product
Place
Promotion
Price
It is a type of product that is considered as derived demand.
Business Good
Consumers Good
Consumer Service
Professional Service
It is a type of product that is considered as direct demand.
Business Good
Consumer's Good
Professional Service
Customer Service
It is a type of advertising that gives the advantage of selecting territory and audience to which message is to be directed.
Television
Radio
Direct Marketing
It is the most credible form of advertising because the person puts their reputation on the line every time they make a recommendation.
Television
Generic
Electronic
Word of Mouth
It is a sales promotion technique that offers customers a chance to win prizes like cash and store merchandise.
Free Gifts
Free Trial
Customer Contest
Free Sample
The purpose of protection in packaging that uses special kind of protective packaging is required for a product that deemed harmful those who transport them or use them.
Safety
Protection
Utility of Use
Waste Reduction
The purpose of protection in packaging under protection that serves to reduce the amount of waste especially in case of food distribution.
Safety
Utility of Use
Waste Reduction
Promotion
It is a concept of positioning that deals with problem solving, providing benefits and getting a favorable perception from investors, stockholders and clients.
Experiential Positioning
Functional Positioning
Market Niche
Competitive Advantage
It is a concept of positioning that deals with providing sensory or cognitive stimulation.
Functional Positioning
Experiential Positioning
Symbolic Positioning
Competitive Advantage
In product testing, it is important to conduct several tests, let the consumers experience the product and share their output on it.
True
False
Maybe
All of the above
Product testing gives your target audience range of options and ask them to provide feedback for the sake of improving the product.
True
False
Maybe
All of the above
Choosing competitive advantage that defines your market niche is the third step in positioning process.
True
False
Maybe
All of the above
Companies gather data through product tests that is used to reveal the features and benefits users like, as well as those they don’t like.
True
False
Maybe
All of the above
Dealer test is to ensure that the dealers find the packages attractive and easy to handle.
True
False
Maybe
All of the above
The main function of a distribution channel is to provide a link between production and consumption.
True
False
Maybe
All of the above
Product evaluation or testing can protect your business from major mistakes that can ruin the brand.
True
False
Maybe
All of the above
You can also advertise electronically through your company website and provide important and pertinent information to clients and customers.
True
False
Maybe
All of the above
People are one of the most important elements of the marketing mix today.
True
False
Maybe
All of the above
Packaging also serves to reduce the amount of waste especially in case of food distribution.
True
False
Maybe
All of the above
Companies use attractive colors, logos, symbols and captions to promote the product that can influence customer purchase decision.
True
False
Maybe
All of the above
Salespeople match the benefits of their offering to the specific needs of a client.
True
False
Maybe
All of the above
Sales promotion is any initiative undertaken by an organization to promote an increase in sales, usage or trial of a product or service.
True
False
Maybe
All of the above
The best packaging should be attractive enough and cost efficient for the customers.
True
False
Maybe
All of the above
Solid positioning will allow a single product to attract different customers for not the same reasons.
True
False
Maybe
All of the above
Mira plans to buy a new cellphone. She is thinking of having an Iphone xr because it has a great quality of camera lens compared to other phones.
Feature
Benefit
Values
Price
Louie’s doctor recommended him to buy a higher grade of glasses so that his eye problem will not get worse.
Features
Benefits
Value
Price
The CEO of a well-known skin care brand gets its supplies form a producer. The wholesaler will be given a huge number of items, then the wholesaler will look for potential distributors around the Philippines. The consumers of the skin care brand can directly purchase from the distributors.
Channel 1
Channel 2
Channel 3
Distribution Channel
The consumers can directly buy to a well- known pastillas brand here in San Miguel.
Channel 1
Channel 2
Channel 3
Distribution Channel
A newly opened shop around Bulacan conducted benchmark to adapt the pricing strategies from their competitive brand.
Penetration Pricing
Competition Pricing
Skimming Pricing
Product Line Pricing
Cellphone brand offer several options to the consumers based on their budget and on the feature that they wanted.
Skimming Pricing
Penetration Pricing
Bundle Pricing
Optional Pricing
Maria’s Puto Bumbong and Bibingka offered a promo that for every 2 tubs of the product, the consumers can purchase it for only P195.00 Each tub cost P100.00
Bundle Pricing
Product Line Pricing
Value Based Pricing
Cost Plus Pricing
A new Telecom Company decided to post printed materials of their info on walls and public areas so that the consumer can recognize them.
Television
Radio
Direct Marketing
A newly opened Samgyeopsal Restaurant in Salacot gives free small tubs of kimchi on their first 20 customers.
Free Gift
Free Samples
Free Trial
Free Hugs
AC’s Perfumery let the consumers to try their different scent offered to help the consumer decide on what perfume to purchase.
Free Trial
Free Gift
Free Sample
Free Hug
A shoe shop in Balite offers a promo that the consumers can get 3 pairs of shoes for P1,599.00 for a limited time only.
Special Pricing
Bundle Pricing
Penetration Pricing
Product Line Pricing
An insecticide brand created their packaging in a tin can then the cover and spray is double sealed to prevent leakage and damage.
Protection
Containment
Information
Utility of Use
Entrepreneurs see to it that whenever they ship an item they were able to secure it properly and protect the product to avoid damage.
Protection
Containment
Promotion
Utility of Use
A milk brand puts the name of the product, nutrition facts, directions and expiration date that guide costumers on their consumption.
Protection
Information
Promotion
Containment
A Coffee brand puts a logo of a coffee cup and decided to make the color scheme attractive to its customers.
Protection
Information
Promotion
Information
Making the ___________ may contribute to better success when you release the final version to the market.
modification
decision
product
promotion
Marketers can’t plan a distribution system or set a price if they don’t know exactly what the ___________ will be offered to the market.
product
place
price
positioning
Business goods may only have __________ number of buyers
limited
unlimited
more
a lot
A right ___________strategy helps you define the particular price at which you can maximize profits on sales of your product or service.
marketing
pricing
promotional
strategic
Sales promotion is any initiative undertaken by an organization to ____________ an increase in sales, usage or trial of a product or service.
promote
enhance
promotion
sustain
