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2nd Quarterly Exam in Entrepreneurship

Total questions: 50

Worksheet time: 38mins

Name
Class
Date
1.

It is a marketing research tool that in which a small group of people engages in round table discussion of selected topics of interest in an informal setting.

a)

Focus Group

b)

Social Listening

c)

Customer Needs Analysis Survey

d)

Means End Analysis

2.

It gives a brand opportunity to track, analyze and respond to conversations through brand improvement and development.

a)

Focus Group

b)

Social Listening

c)

Customer Needs Analysis Survey

d)

Means End Analysis

3.

It refers to the complete set of activities which communicate the product, brand or service to the user.

a)

People

b)

Place

c)

Packaging

d)

Promotion

4.

It refers to the outside appearance of the product and how it is presented to the customers.

a)

Promotion

b)

Packaging

c)

Positioning

d)

Place

5.

It refers to a process used by marketers to create an image in their minds of the target market.

a)

Packaging

b)

Promotion

c)

Positioning

d)

People

6.

It refers to any goods and services that is produced to meet the consumers wants, tastes and preferences.

a)

Product

b)

Place

c)

Promotion

d)

Price

7.

It is a type of product that is considered as derived demand.

a)

Business Good

b)

Consumers Good

c)

Consumer Service

d)

Professional Service

8.

It is a type of product that is considered as direct demand.

a)

Business Good

b)

Consumer's Good

c)

Professional Service

d)

Customer Service

9.

It is a type of advertising that gives the advantage of selecting territory and audience to which message is to be directed.

a)

Television

b)

Radio

c)

Print

d)

Direct Marketing

10.

It is the most credible form of advertising because the person puts their reputation on the line every time they make a recommendation.

a)

Television

b)

Generic

c)

Electronic

d)

Word of Mouth

11.

It is a sales promotion technique that offers customers a chance to win prizes like cash and store merchandise.

a)

Free Gifts

b)

Free Trial

c)

Customer Contest

d)

Free Sample

12.

The purpose of protection in packaging that uses special kind of protective packaging is required for a product that deemed harmful those who transport them or use them.

a)

Safety

b)

Protection

c)

Utility of Use

d)

Waste Reduction

13.

The purpose of protection in packaging under protection that serves to reduce the amount of waste especially in case of food distribution.

a)

Safety

b)

Utility of Use

c)

Waste Reduction

d)

Promotion

14.

It is a concept of positioning that deals with problem solving, providing benefits and getting a favorable perception from investors, stockholders and clients.

a)

Experiential Positioning

b)

Functional Positioning

c)

Market Niche

d)

Competitive Advantage

15.

It is a concept of positioning that deals with providing sensory or cognitive stimulation.

a)

Functional Positioning

b)

Experiential Positioning

c)

Symbolic Positioning

d)

Competitive Advantage

16.

 In product testing, it is important to conduct several tests, let the consumers experience the product and share their output on it.

a)

True

b)

False

c)

Maybe

d)

All of the above

17.

Product testing gives your target audience range of options and ask them to provide feedback for the sake of improving the product.

a)

True

b)

False

c)

Maybe

d)

All of the above

18.

 Choosing competitive advantage that defines your market niche is the third step in positioning process.

a)

True

b)

False

c)

Maybe

d)

All of the above

19.

Companies gather data through product tests that is used to reveal the features and benefits users like, as well as those they don’t like.

a)

True

b)

False

c)

Maybe

d)

All of the above

20.

Dealer test is to ensure that the dealers find the packages attractive and easy to handle.

a)

True

b)

False

c)

Maybe

d)

All of the above

21.

The main function of a distribution channel is to provide a link between production and consumption.

a)

True

b)

False

c)

Maybe

d)

All of the above

22.

Product evaluation or testing can protect your business from major mistakes that can ruin the brand.

a)

True

b)

False

c)

Maybe

d)

All of the above

23.

You can also advertise electronically through your company website and provide important and pertinent information to clients and customers.

a)

True

b)

False

c)

Maybe

d)

All of the above

24.

People are one of the most important elements of the marketing mix today.

a)

True

b)

False

c)

Maybe

d)

All of the above

25.

Packaging also serves to reduce the amount of waste especially in case of food distribution.

a)

True

b)

False

c)

Maybe

d)

All of the above

26.

Companies use attractive colors, logos, symbols and captions to promote the product that can influence customer purchase decision.

a)

True

b)

False

c)

Maybe

d)

All of the above

27.

Salespeople match the benefits of their offering to the specific needs of a client.

a)

True

b)

False

c)

Maybe

d)

All of the above

28.

Sales promotion is any initiative undertaken by an organization to promote an increase in sales, usage or trial of a product or service.

a)

True

b)

False

c)

Maybe

d)

All of the above

29.

The best packaging should be attractive enough and cost efficient for the customers.

a)

True

b)

False

c)

Maybe

d)

All of the above

30.

Solid positioning will allow a single product to attract different customers for not the same reasons.

a)

True

b)

False

c)

Maybe

d)

All of the above

31.

Mira plans to buy a new cellphone. She is thinking of having an Iphone xr because it has a great quality of camera lens compared to other phones.

a)

Feature

b)

Benefit

c)

Values

d)

Price

32.

Louie’s doctor recommended him to buy a higher grade of glasses so that his eye problem will not get worse.

a)

Features

b)

Benefits

c)

Value

d)

Price

33.

The CEO of a well-known skin care brand gets its supplies form a producer. The wholesaler will be given a huge number of items, then the wholesaler will look for potential distributors around the Philippines. The consumers of the skin care brand can directly purchase from the distributors.

a)

Channel 1

b)

Channel 2

c)

Channel 3

d)

Distribution Channel

34.

The consumers can directly buy to a well- known pastillas brand here in San Miguel.

a)

Channel 1

b)

Channel 2

c)

Channel 3

d)

Distribution Channel

35.

A newly opened shop around Bulacan conducted benchmark to adapt the pricing strategies from their competitive brand.

a)

Penetration Pricing

b)

Competition Pricing

c)

Skimming Pricing

d)

Product Line Pricing

36.

Cellphone brand offer several options to the consumers based on their budget and on the feature that they wanted.

a)

Skimming Pricing

b)

Penetration Pricing

c)

Bundle Pricing

d)

Optional Pricing

37.

Maria’s Puto Bumbong and Bibingka offered a promo that for every 2 tubs of the product, the consumers can purchase it for only P195.00 Each tub cost P100.00

a)

Bundle Pricing

b)

Product Line Pricing

c)

Value Based Pricing

d)

Cost Plus Pricing

38.

A new Telecom Company decided to post printed materials of their info on walls and public areas so that the consumer can recognize them.

a)

Print

b)

Television

c)

Radio

d)

Direct Marketing

39.

A newly opened Samgyeopsal Restaurant in Salacot gives free small tubs of kimchi on their first 20 customers.

a)

Free Gift

b)

Free Samples

c)

Free Trial

d)

Free Hugs

40.

AC’s Perfumery let the consumers to try their different scent offered to help the consumer decide on what perfume to purchase.

a)

Free Trial

b)

Free Gift

c)

Free Sample

d)

Free Hug

41.

A shoe shop in Balite offers a promo that the consumers can get 3 pairs of shoes for P1,599.00 for a limited time only.

a)

Special Pricing

b)

Bundle Pricing

c)

Penetration Pricing

d)

Product Line Pricing

42.

An insecticide brand created their packaging in a tin can then the cover and spray is double sealed to prevent leakage and damage.

a)

Protection

b)

Containment

c)

Information

d)

Utility of Use

43.

Entrepreneurs see to it that whenever they ship an item they were able to secure it properly and protect the product to avoid damage.

a)

Protection

b)

Containment

c)

Promotion

d)

Utility of Use

44.

A milk brand puts the name of the product, nutrition facts, directions and expiration date that guide costumers on their consumption.

a)

Protection

b)

Information

c)

Promotion

d)

Containment

45.

A Coffee brand puts a logo of a coffee cup and decided to make the color scheme attractive to its customers.

a)

Protection

b)

Information

c)

Promotion

d)

Information

46.

Making the ___________ may contribute to better success when you release the final version to the market.

a)

modification

b)

decision

c)

product

d)

promotion

47.

Marketers can’t plan a distribution system or set a price if they don’t know exactly what the ___________ will be offered to the market.

a)

product

b)

place

c)

price

d)

positioning

48.

Business goods may only have __________ number of buyers

a)

limited

b)

unlimited

c)

more

d)

a lot

49.

A right ___________strategy helps you define the particular price at which you can maximize profits on sales of your product or service.

a)

marketing

b)

pricing

c)

promotional

d)

strategic

50.

Sales promotion is any initiative undertaken by an organization to ____________ an increase in sales, usage or trial of a product or service.

a)

promote

b)

enhance

c)

promotion

d)

sustain