WorksheetsMarketing Domain 3 & 4 Exam
Total questions: 25
Worksheet time: 13mins
One can expect their sales volume to be ________ when they are in product/market fit.
declining
seasonal
high
zero
Product/market fit is making a product or ________ that many people want.
service
brand
factory
discount
A business must provide customers with quality products to maintain customer ________.
turnover
satisfaction
inventory
segmentation
A Minimum Viable Product (MVP) is a ________ used to test ease-of-use and functionality.
final launch
prototype
advertisement
warranty
Before creating a product, it is wise to ________ what it takes to produce the product.
ignore
assume
research
outsource
For services, one must spend time finding out what customers' ________ are.
needs
salaries
locations
ages
Fixed costs remain the same no matter the volume of ________.
marketing
production
defects
employees
A ________ is used to identify the amount of cash a company is spending every month.
income tax
burn rate
coupon rate
unit price
ROI gives business owners a way to calculate whether their product or service is ________ or if they need to make adjustments.
trendy
profitable
compliant
branded
An operating budget outlines the ________ a business will need to run efficiently.
licenses
expenses
competitors
hiring plan
Which stage is a Minimum Viable Product (MVP) created?
Idea stage
Prototype stage
Monetization stage
Growth stage
What is one reason a company should make an operating budget?
To avoid paying taxes
To track employee performance
To project revenues and expenses
To reduce product prices
What is one advantage of direct distribution channels?
Lower customer satisfaction
Higher cost
Faster delivery to customers
More intermediaries
Which of the following is a fixed cost?
Ingredients
Takeaway boxes
Rent
Credit card processing fees
What is the formula for calculating ROI?
(Selling price ÷ Cost) × 100
(Net profit ÷ Cost of investment) × 100
(Cost ÷ Revenue) × 100
(Revenue ÷ Net profit) × 100
Which of the following is a one-time expense?
Rent
Utilities
Equipment purchase
Internet bill
What does a balance sheet show?
Only revenue
Only expenses
Assets, liabilities, and equity
Sales and marketing data
Which of the following is NOT a method of distributing e-commerce purchases?
Fulfillment center
Distribution center
Door-to-door sales
Direct shipping
What is the break-even point?
When profit equals expenses
When revenue equals expenses
When cost equals price
When equity equals liabilities
What is one reason bootstrapping may not be viable?
It requires government approval
It involves high interest rates
It depends on personal savings
It requires crowdfunding
Which funding option involves pre-selling products online?
Angel investing
SBA loans
Crowdfunding
Bootstrapping
What does a run rate help predict?
Monthly expenses
Future performance
Break-even point
ROI
Which of the following is a variable cost?
Rent
Insurance
Ingredients
Internet bill
Which of the following stores most likely uses a fulfillment center?
Amazon
Kohl’s
Wayfair
DICK’S Sporting Goods
What is the purpose of quality control testing?
To reduce employee turnover
To ensure consistent product/service delivery
To increase advertising reach
To lower startup costs
