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WorksheetsBusiness of Retail -Post Test Review - E
Total questions: 35
Worksheet time: 18mins
Ch. 3 -What are strategies used by retailers to make a product appealing to customers or generate sales?
Promotion
Personalizing products
Value pricing
Placement
Ch.1 -cA sales associate in a hobby store over hears a customer say that it is confusing to try to find things in the store. What should the sales associate do?
Disregard the customer's complaint
Tell store management that additional personnel should be assigned to assist customers
Assist the customer immediately and then notify management about improving store signage.
Finish your assigned tasks on the sales floor as you listen to other customer complaints.
Ch. 2 -Claire recently re-merchandised the sales floor and wants to find out if her new setup is more effective than the old one. Which is the BEST way for Claire to do this?
Ask customers for feedback about the new merchandising setup and whether they find it helpful.
Listen to customer comments and watch how shoppers react to the new setup.
Pull sales reports from before and after the change and compare the sales results.
Take notes on the number of displays and how often items need restocking.
Ch. 3 -How can Kyle, a sales associate, BEST support the development of store promotions?
Before each shift, review the store for potential sales opportunities and communicate suggestions to the manager
During each shift, search the Internet for promotional ideas that would work in the store and suggest them to the manager
After each shift, look through competitors' ads and suggest to the manager to place the same products on sale.
Before each shift, do some secret shopping at the competitors’ stores and share the promotions with the store manager.
Ch.2 & 4 -It’s September and a small souvenir shop in Maine wants to place a large order of sunglasses because they ran out over the summer. Is making a LARGE purchase of sunglasses a good financial decision?
Definitely, sunglasses sell all year.
Yes, they need more supplies to satisfy the market demand of sunglasses.
No, winter is approaching and the demand of sunglasses will decrease
Yes, souvenir shops are expected to have sunglasses.
Ch. 3 & 4 -An independent pharmacy wants to increase the average customer spend from $15 to $25. What would be the BEST strategy to reach that goal?
Place a sale sign in the front window.
Offer bundle deals where customers can buy multiple items together at a discount.
Run an ad in the local newspaper.
Increase the prices of best seller items.
Ch.1, 2 & 3- A new independent fast-food burger restaurant in a small town is struggling because of strong competition. Which marketing strategy would BEST help increase sales?
Start a social media page and post photos of the most popular menu items to attract attention.
Have employees hand out flyers around busy local areas to advertise the restaurant.
Offer free samples of the best-selling menu items and give customers a coupon for 10% off their first meal.
Lower menu prices to try to beat nearby competitors
A spa wants to grow its clientele, so they created a friends and family discount package. Which marketing technique was used?
Loyalty rewards program
Referral promotion
Free sample event
Digital advertisment
Maya sells 25 T-shirts for $12.00 each. Each T-shirt costs $5.00. What is Maya’s gross profit?
$110
$150
$175
$360
A vegetable stand at a farmer's market pays $5.50 for each bag of potatoes and sells them to customers for $8.45 per bag. The store sold 39 bags. What is the total revenue?
$329.55
$115.05
$39.00
$210.00
Ch. 2-Which option is typically the starting point in a product distribution channel?
Wholesaler
Retailer
Customer
Manufacturer
Using the manufacturer’s suggested price is a pricing strategy. What is this strategy called?
Discount pricing
Keystone pricing
Competitive pricing
Vendor pricing
A system where customers can shop in-store, online, and through apps, all integrated smoothly. What strategy does this represent?
Mobile-only retail
Direct marketing
Multichannel
Omnichannel
a store’s use of cameras, locked cabinets, and security tags. What retail practice is this an example of?
Visual merchandising
Anti-theft measures
Customer service
Price auditing
A display with mannequins wearing styled outfits in a real-life setting. What is this merchandising strategy called?
Lifestyle display
Product presentation
Impulse display
Seasonal setup
These tags are used in clothing stores that explode ink if forcibly removed. What type of security measure is this?
Magnetic strip
Ink tag
RFID tag
PLU tag
A selling technique is the employee in this image using by recommending an additional item that complements what the customer is buying?
Suggestive selling
Impulse selling
Bundling
Bulk pricing
What does merchandise adjacency refer to?
Grouping all clearance items together
End-of-aisle displays only
Strategic placement of related items near each other to increase sales
Items stored in the backroom
What is search engine marketing (SEM)?
Placing ads on in-store screens
Using radio ads during shopping hours
Paying for your business to appear in online search results
Offering discounts on online orders
What does suggestive selling involve?
Ignoring customers who browse
Offering items unrelated to a customer’s purchase
Recommending additional items based on what the customer is already buying
Offering a buy-one-get-one-free deal on all products
A store prices an item at $4.99 instead of $5.00 to make it seem more affordable. What is this an example of?
Bundle pricing
Premium pricing
Psychological pricing
Competitive pricing
Burger King offers 2 cheese burgers, 1 small fry * drink for one price. What is this an example of?
Markup pricing
Skimming
Bundle pricing
Loss leader pricing
You work in the pharmacy, and you find that one of the over-the-counter medicine shelves like the one depicted in the image are fairly empty. Why do you try to keep the shelves replenished? Select the best answer
So there are enough options available for the customers to purchase at all times.
So I don’t get in trouble with the manager.
So I can be selected as the employee of the month
So all the medicine in-stock can be sold quickly, before they go bad.
What should a sales associate do if they find a product with the packaging broken on a shelf?
Remove the item from the shelf immediately and take it to my manager
Leave it on the shelf hoping that a customer will buy it eventually
Move the item to the stockroom.
Move the item to the clearance section
Its Easter time and the different size Easter baskets are heavily shopped. As you’re walking past, you notice some empty bins where certain sizes of baskets have all been heavily shopped. What’s the best next step?
Immediately check to see what size baskets are sold out, check the back room for additional items and restock the bins
Leave the bins until the end of the night
Tell your co-worker to restock the Easter baskets
Move some other sizes to the empty location so it doesn’t look as bare
What is one of the most common injury types in retail stores, caused by slippery or uneven floors, ladders, hazardous objects, or broken merchandise?
Workplace bullying
Struck-by injuries
Slips, trips, and falls
Workplace violence
Which U.S. federal law prohibits employees from working without being paid?
Family and Medical Leave Act
Off-the-clock work regulations
Fair Labor Standards Act
OSHA
What type of leave allows employees to take time off from work to stay home and address health and safety needs while still being paid?
Family and Medical Leave Act
Sick leave
Workers' compensation
Off-the-clock work
What workplace issue consists of persistent actions directed toward a coworker to intimidate them or create risks to their health or safety?
Workplace bullying
Workplace violence
OSHA violations
Workers' compensation claims
