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WorksheetsSocial Media Marketing Certification Questions
Total questions: 80
Worksheet time: 27mins
What does SWOT stand for in the term SWOT analysis?
Sales, weaknesses, opportunities, and time
Strengths, weaknesses, opportunities, and threats
Strengths, weaknesses, objectives, and time
Sales, worth, opportunities, and threats
Which of the following is an example of social proof?
A customer review on a website
Star ratings for a product
The sharing of a blog post on social media
All of the above
This form of marketing tries to reach consumers through general media advertising as well as through in-person contact.
Outbound
Inbound
Organic
None of the above
Which of the following best describes social media reach?
The number of countries in which customers have reacted to a company’s social media activity
The number of people who have been exposed to a company’s social media activity
The number of people within a target market who have interacted with a company’s social media activity
The number of people who follow a company’s social media account
True or False: In comparison to other age groups, internet users who are 30–49 years old are most likely to use Snapchat.
True
False
Jennifer visited LilysApothecary.com and provided her email to receive a monthly newsletter. After receiving a few emails from Lily’s Apothecary, Jennifer decides to fill out a form on the website that shows she is interested in purchasing a product. Which of the following would Lily’s Apothecary use to describe Jennifer?
Lead
Audience
Influencer
Follower
Prince & Caputo has crafted several blog posts about men’s fashion. It wants to increase brand awareness, so it decides to run an ad campaign on Facebook to promote these blog posts. Which of the following is Prince & Caputo using?
Organic media marketing
User-generated content
Paid social media advertising
Earned media
Which of the following can be a disadvantage of working with an influencer?
Influencer marketing provides little to no return on investment.
The cost of influencer marketing is statistically higher than paid advertising.
Influencers demand lengthy and detailed contracts.
A company’s image is tied to the actions of the influencer.
Which of the following is NOT an example of a clear call to action?
“Buy now to get 33% off of your purchase.”
“Click here to download your FREE guide.”
“HotRods is the best car wash in town.”
“Visit www.abcdefg.com to learn more.”
True or False: Customer advocacy is a marketing strategy focused on supporting customers on social media by liking, commenting on, and sharing their content.
True
False
________ is the simulation of human intelligence processes by machines, especially computer systems.
Artificial intelligence
Search engine optimization
Targeted marketing
Boosting
________ began as a side project that was initially designed to function similarly to instant messaging.
Snapchat
________ is the study of historical data to research potential trends, project the effects of future decisions, and evaluate the performance of past decisions.
Market research
Analytics
Artificial intelligence
Data mining
If a company wants to know if its social media marketing efforts are generating money, which of the following metrics should it track?
Conversions
Revenue
Audience growth
Website traffic
True or False: A social media analytics plan is the actuation of various strategies to help increase the level of overall engagement across social media platforms.
True
False
True or False: In terms of location, Twitter users are spread out fairly evenly between urban, suburban, and rural areas but are slightly more likely to live in urban areas.
True
False
Nikki is a well-known influencer in the beauty industry. She shares makeup reviews and how-tos. Petals, a new makeup brand, asks Nikki to use its Snapchat account for a day to share how-tos with its products. Which of the following marketing strategies is Petals using?
Giveaway
Q & A
Behind-the-scenes
Takeover
was the first true social media network.
MySpace
YouTube
Sweater Weather, a sweater retailer, manually selects its target audience on Facebook based on location, age, and language. Which of the following types of Facebook audience targeting is it using?
Core audiences
Lookalike audiences
Custom audiences
Randomized audiences
Hustle & Bustle sells high-end diaper bags made from sustainably sourced materials. Which of the following buyer personas best fits the corresponding target audience?
Millie is 40 years old, is married, earns $35,000 a year, and searches terms like “recyclable materials.”
Shannon is 35 years old, is married, is a stay-at-home mom, has three children under the age of three, has a household income of $90,000 a year, and searches terms like “mom life hacks.”
Ryan is 27 years old, is single, has one 5-year-old, earns $55,000 a year, and searches terms like “best elementary schools near me.”
Ellie is 28 years old, is single, has 3-year-old twins, earns $45,000 a year, and searches terms like “affordable childcare.”
True or False: A brand is the distinctive name, words, design, logo, mark, or a combination of these elements that create company or product identity and that separate the company or product from competitors.
True
False
True or False: With paid social media advertising, a company’s “audience” is the segment of people that the company deliberately chooses to advertise to through various demographic selections.
True
False
A keyword is blank.
A word or phrase for which accompanying search results are displayed when typed into a search engine
A snippet of text that tells a search engine what a social media account is about
A piece of programming language that tells web browsers how to display information
The first word in a headline or caption of any content posted on social media
Theo’s Pizzeria wants to use Facebook to increase revenue, so it develops a social media marketing plan and runs targeted ads. Which of the following best describes what Theo’s Pizzeria is using?
Retargeting
Monetization
Authentication
Media buying
is the time between the start and completion of a specific campaign.
Lead time
Conversion rate
Lead rate
Conversion time
The majority of Twitter users are blank.
Male
Female
When conducting a social media audit, the first step is blank.
Checking for brand consistency
Listing important metrics to monitor
Locating and recording all social media accounts
Analyzing each social media profile
In terms of social media, a platform blank.
enables the development, deployment, and management of social media solutions and services
searches databases and internet sites for documents containing key words specified by a user
is a person’s profile on any given social media application that he or she uses to share views and opinions
is the original version of a social media application that is used as a framework for future versions
are the most important metrics for a business.
Awareness metrics
Key performance indicators
Conversions
Engagement metrics
If Iron & Steel, a bodybuilding gym, shares eight images in a single Facebook ad, which of the following Facebook ad types is it using?
Slideshow
Canvas
Carousel
Video
Andrea selects a YouTube video to watch, and a 6-second video ad starts playing immediately. She cannot skip through it to watch her video. Which of the following YouTube ad types is she seeing?
Display ad
Non-skippable ad
Sponsored card
Bumper ad
What are the three main goals of marketing?
Build customer awareness, acquire new customers, and create new products
Increase sales, build customer awareness and loyalty, and acquire new customers
Write promotional emails, create ad campaigns, and acquire new customers
Increase sales, optimize ad and marketing campaigns, and create concepts for new products
Which of the following is an example of social media monitoring?
Creating a content calendar
Following news networks on Instagram
Tracking the sentiment of brand mentions on Twitter
All of the above
Which of the following countries has the most Instagram users?
The United States
Indonesia
Brazil
India
True or False: Cost per click is an advertising approach in which the advertiser pays if the advertiser’s ad is clicked.
True
False
In terms of marketing, what does CPM stand for?
Customer per minute
Custom pricing mechanism
Cost per mille
Cost per million
True or False: Norris & Jones, a high-end restaurant, posts a giveaway on Instagram. Within the first two days, the post is seen by 4,500 people. Each of these exposures to the post is considered an interaction.
True
False
A company must have a ________ account before it can create ads on Snapchat.
Snapchat Business
Snapchat Premium
Snapchat Marketing & Advertising
Snapchat Ads Manager
Darren calls out Barry’s, a local burger joint, on Twitter for not providing a modern, fresh take on fast food. Which of the following would be a good plan of action for Barry’s to try to manage the situation and its reputation?
Ignore Darren’s complaint
Let the issue sit for a few days and respond later
Respond to Darren without actually addressing his criticism
React quickly and transparently about his criticism
Snapchat was the first ________ application.
Photo-sharing
Video-sharing
Data-deleting
Instant-messaging
A ________ defines a business’ objectives and assists in ensuring its content is working toward identified goals.
Social media audit
Social media marketing strategy
Content calendar
Social media analytics plan
When were social media sites first introduced?
2010
1997
1990
2003
Facebook uses a ________ to show businesses how relevant or non-relevant their advertising efforts are.
Relevance score
Authority grade
Usability rating
Value report
________ is the most popular photo-sharing social media application.
Snapchat
If a company tracks data and behavior from its social media profiles and uses that data to make better business decisions, what process is that company using?
Digital marketing analytics
Social media analytics
Social ad tracking
Data extraction
Between 1995 and 2002, extreme internet usage growth played a key role in opening up the internet as a viable marketing option for businesses. Which of the following is the name of this time period?
Dot-com bubble
Internet marketing era
Digital bubble
Digital era
True or False: A lookalike audience on Facebook is an audience that a marketer chooses based on specific demographics.
True
False
True or False: If a business wants to be successful on social media, it should copy a competitor’s social media marketing efforts.
True
False
If a company shares customers’ posts on social media, which of the following types of content is it taking advantage of?
Inorganic content
User-generated content (UGC)
Owned media
Paid media
True or False: Among age groups of internet users, the group of 13-17 year-olds is most likely to use Instagram.
True
False
What do Instagram, Oculus, and WhatsApp all have in common?
They are owned by Facebook.
They were all originally social media sites.
They are the top three largest social media sites.
They are social media planning programs.
Content marketing is ________.
The act of submitting public relations materials to media outlets to inform target audiences about events, product launches, updates, etc.
The act of asking influencers to share links to product pages, to share reviews of products, to write blogs or create videos about products, etc. to acquire a target audience
A technique used by customer service representatives on social media platforms that allows them to respond and react to issues in a professional manner
The act of creating and distributing valuable, relevant, and consistent material to attract and acquire a target audience
True or False: In comparison to other age groups, internet users who are 56+ years old are most likely to use YouTube.
True
False
Which of the following best describes the relationship between social media marketing and digital marketing?
Social media marketing is just one component of digital marketing.
Digital marketing is just one component of social media marketing.
Social media marketing and digital marketing are the same.
Social media marketing and digital marketing are not related.
If a company wants its ad to appear on the “Trends for you” section on Twitter, what kind of promotion should it run?
Promoted Tweet
Promoted Account
Promoted Trend
Promoted Page
SkatePerk tracks the number of people who visit www.skateperk.com from its Facebook account. Which of the following metrics is it likely tracking?
Referral traffic
Audience growth
Revenue
Audience size
TravelElite, a discount travel agency, aims its social media marketing efforts at married 30- to 40-year-olds who have incomes of 50,000− 70,000 a year and who are interested in travel. It does this because these people are most likely to purchase a TravelElite trip. Which of the following best identifies this group of people?
Test market
Focus Group
Target audience
Lead market
A social media influencer is ________.
Someone with a relatively large following on social media who uses it to exert influence in his or her area of expertise
Anyone who uses social media to increase his or her followers
Someone who enjoys using social media and shares both organic and paid content on a regular basis
Someone who has at least 100,000 followers on a social media platform
________ is a measurement of customers’ familiarity with a brand and its products and/or services.
Brand sentiment
Customer satisfaction
Brand awareness
Customer support
Social media marketers operate largely under which of the 4 Ps?
Product
Promotion
Place
Price
Which of the following is an example of a data-driven decision?
An apparel company wants to sell more jewelry next month, so it decides to share two jewelry-related posts on Instagram each week instead of one.
A local organic grocery store is afraid it’s losing business to another store, so it decides to raise its social ad spend.
A baked goods shop tests posting times on Facebook and finds that its followers are most active in the evening, so it shares content between 5 and 8 p.m.
A car dealership wants to build brand awareness, so it decides to run one contest on social media a week for one month.
GamerPro, a video game subscription service, wants more people to visit its website, so it decides to run ads on Snapchat. Which of the following Snapchat ad types would best fit GamerPro’s needs?
Story Ad
App Install
Web View
Long-form Video
True or False: Ollie, a skateboard retailer, shares a video on Facebook, Instagram, and YouTube of its customers’ craziest wipeouts. The video performed significantly better than any other post it had ever shared. Ollie’s video is an example of unicorn content.
True
False
If Sandy’s Cafe wants to post six images in one Instagram ad in which the images loop and music plays automatically, what type of Instagram ad should it use?
Photo ad
Carousel ad
Slideshow ad
Story ad
These video ads appear between friends’ stories, between Snapchat’s stories, and in the middle of publishers’ stories, which are the stories seen on the Discover page.
Story ads
Snap ads
Discover ads
Chat ads
Which of the following best describes marketing?
The process of communicating a company’s value to customers
The process of directly promoting a product or service
The process of creating and maintaining the identity of a brand
A range of activities that assist customers in resolving issues
Which of the following best defines “advertising campaign”?
A collection of posts about the same product on social media
A collection of advertisements trying to accomplish the same goal
A video of a product or service that is shared on multiple social media sites
Any content that promotes a brand’s product or service
Jared, a popular vlogger, sees that his YouTube videos that incorporate trendy challenges get around 900,000 views, his travel videos get around 1.5 million views, and his how-to videos get about 2 million views. Based on that data, it would be MOST beneficial for Jared to ________.
Improve the quality of his travel videos
Make his challenge videos stand out
Promote his challenge videos
Post more how-to videos
A ________ is a statement or phrase that encourages audience response.
Personal brand statement
Keyword
Mission statement
Call to action
If Tana pays for fake views on YouTube to outsmart its search engine, which of the following is she doing?
Running a YouTube ad campaign
Black hat marketing
Building brand awareness via bumper ads
Influencer marketing
Snapchat, WhatsApp, and Facebook Messenger are examples of ________ applications.
Instant messaging
Text messaging
Public forum
If a bicycle company creates and shares a blog post about the best mountain biking trails in America, what form of marketing is being used?
PPC advertising
Web optimization
Content marketing
Outbound marketing
If Motocross Central wants to increase awareness via video, which of the following types of Twitter ad campaigns should Motocross Central run?
Awareness
Video views
Followers
Website clicks
If a company shares a link to its Facebook account on an Instagram post, what marketing approach is being used?
Cross promotion
Search engine optimization
PPC advertising
Outbound marketing
True or False: Artificial intelligence determines the content people see in their social feeds and what ads are put in front of them.
True
False
Which of the following is an example of a SMART goal?
Improve customer retention rate by 5 percent by March 15 by responding to every social media mention within 15 minutes during all business hours
Increase sales by the end of the month by making more calls, posting more frequently on social media, and sending more emails
Increase brand awareness by liking more photos on Instagram and writing longer captions for all social media posts
Improve brand sentiment in two weeks by paying to promote Facebook posts that have to do with charitable efforts
Which of the following highlights a key difference between one-to-many and one-to-one marketing?
One-to-one marketing is an indirect form of marketing, while one-to-many marketing is direct.
One-to-one marketing allows businesses to communicate to a large audience, while one-to-many relies on businesses understanding customers’ individual choices.
One-to-one marketing is considered personalized marketing, while one-to-many is considered an indirect form of marketing.
One-to-one marketing occurs when a business sends a message to a single large audience, while one-to-many occurs when a business sends a message to many small audiences.
The majority of Facebook users are ________.
Male
Female
What are the 4 Ps of marketing?
People, Price, Promotion, Product
Place, Product, Promotion, Priority
Principle, Product, Promotion, People
Product, Price, Place, Promotion
In reference to social media marketing, which of the following is an example of organic content?
A video a company pays to promote on Facebook
A PPC ad that appears at the top of search engine results
An image a company creates and shares on Instagram
A product review that a paid influencer posts on YouTube
