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Media Theories Quiz

Total questions: 10

Worksheet time: 5mins

Name
Class
Date
1.

Which of the following best describes Mass Society Theory? 以下哪一项最能描述“大众社会理论”?

a)

Media strengthen democracy and diversity.

b)

Media act as a powerful force that manipulates a passive audience.

c)

Media have limited influence due to social networks.

d)

Media serve mainly as entertainment.

2.

According to Limited-Effects Theory, media influence is... 根据“有限效果理论”,媒体影响是……

a)

Direct and uniform.

b)

Filtered by personal and social factors.

c)

Nonexistent in the digital age.

d)

Strongest among youth.

3.

What is the main goal of mass media in Propaganda Theory? 宣传理论认为媒体的主要目的是什么?

a)

Promote leisure.

b)

Provide balanced information.

c)

Persuade and maintain elite control.

d)

Encourage public criticism.

4.

During an election, social media influencers shape followers’ opinions more than official news. Which theory best explains this phenomenon? 在选举期间,社交媒体网红比官方新闻更能影响大众舆论。哪一个理论最能解释此现象?

a)

Propaganda Theory

b)

Two-Step Flow Theory

c)

Agenda-Setting Theory

d)

Cultivation Theory

5.

When mainstream media are accused of serving political power instead of the public, this reflects which theory? 当主流媒体被批评服务政治权力而非公众时,对应哪种理论?

a)

Authoritarian Theory

b)

Social Responsibility Theory

c)

Uses & Gratifications

d)

Critical Theory

6.

A viral TikTok trend mocks brand advertising by remixing corporate slogans. What does this show? TikTok 用户恶搞品牌广告,说明了什么?

a)

Passive Audience

b)

Active Audience

c)

Limited Effects

d)

Propaganda Success

7.

Petronas CNY ads promoting family unity represent which theory’s social role of media? 国油农历新年广告传递家庭团结,体现哪种理论?

a)

Challenges to Limited-Effects Theory

b)

Critical Theory

c)

Limited-Effects

d)

Agenda-Setting

8.

When celebrity scandals dominate headlines for weeks, which theory best explains this? 名人丑闻长期占据头条,最能说明哪种理论?

a)

Agenda-Setting Theory

b)

Propaganda Theory

c)

Cultivation Theory

d)

Social Responsibility

9.

Students watching YouTube lectures instead of TV news reflects which theory? 学生选择看YouTube学习而非电视新闻,体现哪种理论?

a)

Uses & Gratifications Theory

b)

Limited-Effects Theory

c)

Propaganda Theory

d)

Normative Theory

10.

During COVID-19, misinformation spread faster than corrections. Which theory highlights this concern? 疫情期间,假消息传播速度快于辟谣,哪种理论解释这现象?

a)

Social Responsibility Theory

b)

Propaganda Model

c)

Limited-Effects Theory

d)

Meaning-Making Theory