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Mass Media XII 1.1 Advertising TEST

Total questions: 10

Worksheet time: 5mins

Name
Class
Date
1.

"Consumers do not buy products, they buy product benefits." Who said this?

a)

Thomas Jefferson

b)

David Ogilvy

c)

Philip Kotler

d)

American Marketing Association

2.

How much of UK Google revenues come from advertising?

a)

80%

b)

90%

c)

70%

d)

60%

3.

Advertising is any paid form of non-personal presentation & promotion of ideas, goods and ....................................

a)

Mechanics

b)

Services

c)

Engineering

d)

Medication

4.

Which appeal uses laughter and playfulness in its ads?

a)

Emotional Appeal

b)

Scarcity Appeal

c)

Humor Appeal

d)

Rational Appeal –

5.

This appeal plays upon the real or perceived risks of either using or not using the product or idea being marketed. If you “don’t buy,” fear-based appeal suggests that you will experience a negative consequence.

a)

Rational Appeal

b)

Humour Appeal

c)

Fear Appeal

d)

Emotional Appeal

6.

What is the full form of ASCI?

a)

Advertising Standards Council of India

b)

Advertising Students Council of India

c)

Automatic Standards Council of India

d)

Aromatic Standards Council of India

7.

Series of advertisement messages that share a single idea or theme is

a)

Advertisement Campaign

b)

Advertisement Group

c)

Advertisement Cluster

d)

Advertisement Series

8.

Which of the following is more of personal medium of advertisement?

a)

Internet Advertisement

b)

Broadcast Media

c)

Direct Mail Advertising

d)

Print Media

9.

Select the two criteria that decides the best media for an advertisement.

a)

Budget

b)

Celebrity Endorsement

c)

Target Audience

d)

Weather

10.

The Products which is not advertised under the entertainment category.

a)

a) Films

b)

b) Music concerts

c)

c) Live events

d)

d) Biscuits