WorksheetsMass Media XII 1.1 Advertising TEST
Total questions: 10
Worksheet time: 5mins
"Consumers do not buy products, they buy product benefits." Who said this?
Thomas Jefferson
David Ogilvy
Philip Kotler
American Marketing Association
How much of UK Google revenues come from advertising?
80%
90%
70%
60%
Advertising is any paid form of non-personal presentation & promotion of ideas, goods and ....................................
Mechanics
Services
Engineering
Medication
Which appeal uses laughter and playfulness in its ads?
Emotional Appeal
Scarcity Appeal
Humor Appeal
Rational Appeal –
This appeal plays upon the real or perceived risks of either using or not using the product or idea being marketed. If you “don’t buy,” fear-based appeal suggests that you will experience a negative consequence.
Rational Appeal
Humour Appeal
Fear Appeal
Emotional Appeal
What is the full form of ASCI?
Advertising Standards Council of India
Advertising Students Council of India
Automatic Standards Council of India
Aromatic Standards Council of India
Series of advertisement messages that share a single idea or theme is
Advertisement Campaign
Advertisement Group
Advertisement Cluster
Advertisement Series
Which of the following is more of personal medium of advertisement?
Internet Advertisement
Broadcast Media
Direct Mail Advertising
Print Media
Select the two criteria that decides the best media for an advertisement.
Budget
Celebrity Endorsement
Target Audience
Weather
The Products which is not advertised under the entertainment category.
a) Films
b) Music concerts
c) Live events
d) Biscuits
