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WorksheetsTFTME 4120 - 1ST TERM QUIZ
Total questions: 40
Worksheet time: 3600secs
________ opened the world’s first department store: Le Bon Marché.
Aristide Boucicaut
Charles Frederick Worth
Coco Chanel
Jean-Paul Gaultier
________ revolutionized the world of visual merchandising by leaving the window lights on at night.
Gordon Selfridge
Harrods
John Wanamaker
Marshall Field
3. ________ crash-landed his airplane in a field in Kent after flying across the English Channel.
Louis Blériot
Charles Lindbergh
Amelia Earhart
Howard Hughes
4. ________ opened in New York in 1858.
Macy’s
Bloomingdale’s
Saks Fifth Avenue
Nordstrom
________ created a store to match emerging fashion boutiques, but his differed in its type of product: furniture.
Terence Conran
Philippe Starck
Charles Eames
Jonathan Adler
6. ________ store in Paris in the late nineteenth century offered an impressive shopping experience through its architecture.
Bon Marché
Galeries Lafayette
Le Printemps
La Samaritaine
________ created outrageous pastiches that were removed after complaints from Bonwit Teller.
Salvador Dalí
Andy Warhol
Pablo Picasso
Jackson Pollock
8. ________ began his career in the stores of New York while still in college.
Andy Warhol
Pablo Picasso
Jackson Pollock
Georgia O'Keeffe
9. ________ was established in Chicago in 1865.
Marshall Field’s
Macy’s
Sears
Nordstrom
The invention of ________ in the 1840s allowed for large glass displays.
large panes of glass
steel frames
electric lighting
plastic sheets
________ used the window of her London store as a showcase for her collections in 1959.
Mary Quant
Coco Chanel
Vivienne Westwood
Elsa Schiaparelli
12. ________ is credited with using mannequins in mirrored plinths during the disco era of the 1970s.
Printemps
Yves Saint Laurent
Diane von Fürstenberg
Calvin Klein
________ employed traditional window-dressing techniques and placed its windows alongside major luxury brands.
Zara
Macy's
Nordstrom
Saks Fifth Avenue
________ created a 'Colorist' window theme involving the whole visual merchandising team.
Selfridges
Jonathan Adler
Kelly Wearstler
David Hicks
15. ________ opened Bloomingdale’s in New York in 1872.
Lyman Bloomingdale
John Wanamaker
Marshall Field
Rowland Macy
________ is the artist who created 'Narcissus' window displays for Bonwit Teller.
Salvador Dali
Andy Warhol
Roy Lichtenstein
Robert Rauschenberg
________ founded Habitat in Chelsea in 1964.
Terence Conran
Norman Foster
Mary Quant
David Hicks
18. ________ displayed Louis Blériot’s plane to the public at 10 a.m. after a 2 a.m. delivery.
Selfridges
Harrods
Liberty
Fortnum & Mason
19. ________ was the American artist who began his retail career in New York as a window dresser.
Jasper Johns
Jackson Pollock
Roy Lichtenstein
Keith Haring
________ employs visual merchandising students and runs 1.25 miles of window spa.
Harrods
Nordstrom
Bloomingdale’s
Saks Fifth Avenue
Which principle ensures all parts of a display relate to each other and to the whole?
Emphasis
Rhythm
Harmony
Proportion
What is the focal point of a display called?
Proportion
Emphasis
Functional harmony
Rhythm
Which principle of display organizes movement to guide the viewer's eye?
Harmony
Emphasis
Rhythm
Proportion
The realistic way something works physically is known as:
Harmony
Rhythm
Emphasis
Functional harmony
Which type of lighting reflects light from the ceiling or wall for a soft ambience?
Direct lighting
Accent lighting
Indirect lighting
Track lighting
What type of window display has a solid background blocking the store view?
Closed-back window display
Open-back window display
Marquee display
Seasonal display
A store’s silent salesperson is its:
Marquee
Exterior sign
Banner
Point of purchase display
An inexpensive, colorful, and often changed display medium is called:
Marquee
Poster
Banner
Brochure
Lighting effect that causes specially treated surfaces to glow is called:
Accent lighting
Spotlighting
Black light
Track lighting
A freestanding unit for product display is called:
Display table
Gondola
Planogram
Centerpiece display
Window displays should attract attention within how many seconds?
5 seconds
8 seconds
11 seconds
15 seconds
Which principle in display is the ratio of parts to the whole?
Harmony
Rhythm
Proportion
Emphasis
In display design, the focal point is the area of:
Least visual importance
Greatest visual importance
Functional harmony
Rhythm
Which principle ensures all parts of a display relate to each other and to the whole?
Emphasis
Harmony
Rhythm
Proportion
What type of lighting reflects light from the ceiling or wall for a soft ambience?
Direct lighting
Accent lighting
Indirect lighting
Spotlighting
A planogram is:
A lighting effect for special surfaces
A freestanding product display
A visual plan arranging merchandise for the season
A type of window display
Displays arranged according to time of year are called:
Promotional displays
Seasonal displays
Point of purchase displays
Functional displays
Chase lights are used to:
Reduce store energy use
Create movement through a set lighting pattern
Block the store view
Illuminate only the entrance
In store terminology, an anchor is:
A small decorative prop
The main traffic generator of the store
A type of lighting fixture
A window background
A closed-back window display:
Lets shoppers see directly into the store
Has a solid background blocking the view into the store
Uses chase lights for emphasis
Has no background at all
