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TFTME 4120 - 1ST TERM QUIZ

Total questions: 40

Worksheet time: 3600secs

Name
Class
Date
1.

________ opened the world’s first department store: Le Bon Marché.

a)

Aristide Boucicaut

b)

Charles Frederick Worth

c)

Coco Chanel

d)

Jean-Paul Gaultier

2.

________ revolutionized the world of visual merchandising by leaving the window lights on at night.

a)

Gordon Selfridge

b)

Harrods

c)

John Wanamaker

d)

Marshall Field

3.

3. ________ crash-landed his airplane in a field in Kent after flying across the English Channel.

a)

Louis Blériot

b)

Charles Lindbergh

c)

Amelia Earhart

d)

Howard Hughes

4.

4. ________ opened in New York in 1858.

a)

Macy’s

b)

Bloomingdale’s

c)

Saks Fifth Avenue

d)

Nordstrom

5.

________ created a store to match emerging fashion boutiques, but his differed in its type of product: furniture.

a)

Terence Conran

b)

Philippe Starck

c)

Charles Eames

d)

Jonathan Adler

6.

6. ________ store in Paris in the late nineteenth century offered an impressive shopping experience through its architecture.

a)

Bon Marché

b)

Galeries Lafayette

c)

Le Printemps

d)

La Samaritaine

7.

________ created outrageous pastiches that were removed after complaints from Bonwit Teller.

a)

Salvador Dalí

b)

Andy Warhol

c)

Pablo Picasso

d)

Jackson Pollock

8.

8. ________ began his career in the stores of New York while still in college.

a)

Andy Warhol

b)

Pablo Picasso

c)

Jackson Pollock

d)

Georgia O'Keeffe

9.

9. ________ was established in Chicago in 1865.

a)

Marshall Field’s

b)

Macy’s

c)

Sears

d)

Nordstrom

10.

The invention of ________ in the 1840s allowed for large glass displays.

a)

large panes of glass

b)

steel frames

c)

electric lighting

d)

plastic sheets

11.

________ used the window of her London store as a showcase for her collections in 1959.

a)

Mary Quant

b)

Coco Chanel

c)

Vivienne Westwood

d)

Elsa Schiaparelli

12.

12. ________ is credited with using mannequins in mirrored plinths during the disco era of the 1970s.

a)

Printemps

b)

Yves Saint Laurent

c)

Diane von Fürstenberg

d)

Calvin Klein

13.

________ employed traditional window-dressing techniques and placed its windows alongside major luxury brands.

a)

Zara

b)

Macy's

c)

Nordstrom

d)

Saks Fifth Avenue

14.

________ created a 'Colorist' window theme involving the whole visual merchandising team.

a)

Selfridges

b)

Jonathan Adler

c)

Kelly Wearstler

d)

David Hicks

15.

15. ________ opened Bloomingdale’s in New York in 1872.

a)

Lyman Bloomingdale

b)

John Wanamaker

c)

Marshall Field

d)

Rowland Macy

16.

________ is the artist who created 'Narcissus' window displays for Bonwit Teller.

a)

Salvador Dali

b)

Andy Warhol

c)

Roy Lichtenstein

d)

Robert Rauschenberg

17.

________ founded Habitat in Chelsea in 1964.

a)

Terence Conran

b)

Norman Foster

c)

Mary Quant

d)

David Hicks

18.

18. ________ displayed Louis Blériot’s plane to the public at 10 a.m. after a 2 a.m. delivery.

a)

Selfridges

b)

Harrods

c)

Liberty

d)

Fortnum & Mason

19.

19. ________ was the American artist who began his retail career in New York as a window dresser.

a)

Jasper Johns

b)

Jackson Pollock

c)

Roy Lichtenstein

d)

Keith Haring

20.

________ employs visual merchandising students and runs 1.25 miles of window spa.

a)

Harrods

b)

Nordstrom

c)

Bloomingdale’s

d)

Saks Fifth Avenue

21.

Which principle ensures all parts of a display relate to each other and to the whole?

a)

Emphasis

b)

Rhythm

c)

Harmony

d)

Proportion

22.

What is the focal point of a display called?

a)

Proportion

b)

Emphasis

c)

Functional harmony

d)

Rhythm

23.

Which principle of display organizes movement to guide the viewer's eye?

a)

Harmony

b)

Emphasis

c)

Rhythm

d)

Proportion

24.

The realistic way something works physically is known as:

a)

Harmony

b)

Rhythm

c)

Emphasis

d)

Functional harmony

25.

Which type of lighting reflects light from the ceiling or wall for a soft ambience?

a)

Direct lighting

b)

Accent lighting

c)

Indirect lighting

d)

Track lighting

26.

What type of window display has a solid background blocking the store view?

a)

Closed-back window display

b)

Open-back window display

c)

Marquee display

d)

Seasonal display

27.

A store’s silent salesperson is its:

a)

Marquee

b)

Exterior sign

c)

Banner

d)

Point of purchase display

28.

An inexpensive, colorful, and often changed display medium is called:

a)

Marquee

b)

Poster

c)

Banner

d)

Brochure

29.

Lighting effect that causes specially treated surfaces to glow is called:

a)

Accent lighting

b)

Spotlighting

c)

Black light

d)

Track lighting

30.

A freestanding unit for product display is called:

a)

Display table

b)

Gondola

c)

Planogram

d)

Centerpiece display

31.

Window displays should attract attention within how many seconds?

a)

5 seconds

b)

8 seconds

c)

11 seconds

d)

15 seconds

32.

Which principle in display is the ratio of parts to the whole?

a)

Harmony

b)

Rhythm

c)

Proportion

d)

Emphasis

33.

In display design, the focal point is the area of:

a)

Least visual importance

b)

Greatest visual importance

c)

Functional harmony

d)

Rhythm

34.

Which principle ensures all parts of a display relate to each other and to the whole?

a)

Emphasis

b)

Harmony

c)

Rhythm

d)

Proportion

35.

What type of lighting reflects light from the ceiling or wall for a soft ambience?

a)

Direct lighting

b)

Accent lighting

c)

Indirect lighting

d)

Spotlighting

36.

A planogram is:

a)

A lighting effect for special surfaces

b)

A freestanding product display

c)

A visual plan arranging merchandise for the season

d)

A type of window display

37.

Displays arranged according to time of year are called:

a)

Promotional displays

b)

Seasonal displays

c)

Point of purchase displays

d)

Functional displays

38.

Chase lights are used to:

a)

Reduce store energy use

b)

Create movement through a set lighting pattern

c)

Block the store view

d)

Illuminate only the entrance

39.

In store terminology, an anchor is:

a)

A small decorative prop

b)

The main traffic generator of the store

c)

A type of lighting fixture

d)

A window background

40.

A closed-back window display:

a)

Lets shoppers see directly into the store

b)

Has a solid background blocking the view into the store

c)

Uses chase lights for emphasis

d)

Has no background at all