What is the term used for the flow from business to suppliers?

Which model is driven by consumer demand

E-procurement includes all the following stages EXCEPT

A single supplier strategy may lead to

The term disintermediation refers to:

Which of the following is a key feature of relationship marketing?

The SERVQUAL factor ‘reliability’ focuses on

Cloud computing helps supply chains by

In the Six Markets Model, ‘referral markets’ refer to

A company using EDI between systems aims to

Which one of the following is an example of reintermediation?

Reciprocal buying refers to

SERVQUAL’s empathy dimension focuses on

The concept of dissonance relates to:

A travel company setting up its own comparison site is engaging in:

A company moves from supplier bidding to long-term collaboration. What strategy is this?

V retails toy cars. He manufactures the product in batches of one thousand and then personally visits various independent toy shops, trying to convince them to stock the products on their shelves. This is an example of a ________ supply chain.

When managing a supply chain, a business may wish to ensure that every part of the chain has sufficient cash and/or profits. Which ONE of the following reasons would best explain this?

XL Travel has seen profits fall despite investing in marketing, new offices, and improved booking systems. Customer complaints suggest that the quality of the trips themselves has declined. XL is considering using its cash surplus to improve its supply chain, including transport providers, accommodation partners, and catering suppliers used during the Black Rock trips.

Which ONE of the following supply-chain improvements is MOST likely to address the root cause of customer dissatisfaction?

WOT is an organisation based in country F that reviews and recommends electrical and other products to consumers. WOT has around 4 million subscribers in country F, who will typically only buy the products that WOT has highly rated. JJH is an electronics manufacturer based in country F. According to Payne’s six markets model, which ONE of JJH’s key markets is WOT classified within?

Which THREE of the following are methods of acquiring customers?

Z plc offers car insurance to its customers. The car insurance industry is large and made up of hundreds of different rivals, all offering similar insurance products. One of Z’s rivals, M, has recently created a new website that allows consumers to compare quotes quickly and easily from the majority of the car insurance companies in the market. While not every customer chooses M from the list of quotes they are given, M receives commission from every policy sold through its site. Z wishes to respond to this change in the market by creating its own comparison website. Z's planned strategy is an example of which ONE of the following?

JAF sells cosmetics to individual consumers through a chain of stores in every major town and city in country H. Which TWO of the following are suitable examples of downstream supply chain management for JAF?

Residents of country U eat large amounts of food from takeaways each year. These are small, usually family owned, restaurants that cook food and then deliver them to the customer’s home, typically for a small fee. Many of these restaurants have gia web presence and only accept cash payments. Unfortunately, many customers now wish to be able to order online and pay by credit card, as the use of cash becomes less popular. HGH has recently launched a new website. This allows customers to browse the menus of nearby takeaways, and place online orders, which HGH then communicates to the takeaway. HGH accepts card payments from customers and then transfers these funds directly into the takeaway owner’s bank account.

HGH’s website is an example of which ONE of the following?

ABC has just made a financial loss on trading for the first time in 50 years. ABC’s senior management is therefore currently undertaking a customer review. The Management accountant has discovered the following statistics about three of the company’s largest customers. For each customer he identified the number of times a sales assistant had to visit the customer, and the number of rush deliveries that ABC had to provide for each customer. In order to stay competitive, ABC cannot pass on the cost of either of these activities to its customers.

Which ONE of the following statements best describes the current issue at AAA?

exclusive ten-year franchise by the government of country G to run trains in the East of the country. It is considering launching an e-procurement system for its purchases of diesel (necessary for the running of around 45% of its trains). There are a number of suppliers of diesel, though KKB has historically only ordered diesel from one of these (using a manual ordering system). Diesel prices vary significantly between suppliers and on the open market. Storage of diesel is expensive, but KKB has been forced to keep a significant amount in inventory as its current supplier cannot always guarantee prompt delivery. Which of the following statements relating to KKB’s e-procurement system is correct? (Select ALL that apply).

A small indie game studio traditionally sold boxed games through retail chains. They now offer direct digital downloads from their website and also launch a curated marketplace that aggregates indie titles from other small studios, charging a commission on each sale. Which statement best describes these actions?

A supermarket uses customer purchase histories and online browsing to predict which shoppers are most likely to buy premium coffee next month. They then send targeted coupons to the highest‑scoring customers. This is an example of

A manufacturer of professional printers links its order system to major office‑supply retailers so that when a retailer’s stock falls below a threshold, the manufacturer automatically replenishes it. The manufacturer also analyses retailer sales data to recommend complementary ink subscriptions to end customers. Which downstream strategy elements are illustrated?

A consumer buys an expensive smartphone after heavy advertising claims about camera quality. After purchase they read reviews suggesting the camera underperforms, feel regret, and consider returning the phone. Which marketing action would best reduce cognitive dissonance and improve repurchase likelihood?

A steel supplier notices a forecasted decline in car production in its major markets. To prepare, the supplier reduces short‑term production and focuses sales efforts on construction firms that still plan large projects. Which concept best explains the supplier’s initial production cut and subsequent market shift?