WorksheetsL3 BKPR1024
Total questions: 5
Worksheet time: 11mins
Name
Class
Date
1.
For CHAGEE case, What is the MOST important value a brand must maintain during sales promotions?
2 lines
2.
What was Chagee’s biggest mistake in handling the situation?
a)
Poor contest transparency
b)
Slow response
c)
Threatening netizens with legal action
d)
Not apologising fast enough
3.
How should Chagee have responded differently to avoid making the backlash worse?
4 lines
4.
For GRAB case, Should companies take a clear stance on sensitive international conflicts?
a)
Yes, always
b)
No, companies should stay neutral
c)
Depends on local culture & expectations
5.
Which is MOST important during a PR crisis?
a)
Respond fast
b)
Protect employees
c)
Be transparent
d)
Monitor public sentiment
e)
Apologise and repair trust
100 %
