NEW
Font size
WorksheetsDigital Business Class
Total questions: 20
Worksheet time: 10mins
Which statement best defines the traditional economy in contrast to the digital economy?
Relies on physical goods and brick‑and‑mortar operations
Depends on virtual currencies and decentralized finance only
Centers on remote work and global outsourcing networks
Focuses on intangible branding and influencer marketing
A retailer wants to increase value creation using data, technology, and online platforms. Which shift aligns with the digital economy model?
From inventory-based model to data-driven platform model
From automated processes to manual paper-based workflows
From online marketplaces to local face-to-face interactions
From global logistics networks to strictly neighborhood delivery
Which feature is most characteristic of the traditional economy’s operations?
Manual processes with limited information flows
Algorithmic personalization using real-time analytics
Cloud-native microservices and API ecosystems
Network effects from multi-sided digital platforms
Which feature most directly enables rapid scaling in the digital economy?
Physical distribution networks across regions
Production capacity in large factories
Online platforms with global connectivity
Local retail presence with storefronts
A company wants faster scaling with lower marginal costs. Which business model best fits this goal?
Professional services billed by hour
Retail selling physical products
Subscription monetizing access and data
Manufacturing with high fixed assets
Which pairing correctly matches each economy with its primary value driver?
Traditional—networks; Digital—production capacity
Traditional—software; Digital—physical distribution
Traditional—supply chain efficiency; Digital—information
Traditional—algorithms; Digital—manufacturing
Which consumer behavior is most characteristic of the digital economy as shown in the figure?
Preference for in‑store purchases with cashier lines
Reliance on limited choice and slower service
Expectation of instant access and transparent information
Avoidance of online reviews and personalization
A firm shifts staff from retail to data analysis and hires coders. Which labor market trend best explains this move?
Digital roles decline while manufacturing expands
Traditional jobs grow faster than digital jobs
Digital transformation increases demand for technical skills
Logistics replaces software development across sectors
What is the purpose of a RACI ?
Be able to know who to punish in case of problems
Define roles and responsabilities within a team
Define the legal status of a company
Roadmap of the marketing strategy
Which benefit is most associated with the traditional economy model?
Strong relationships with customers
Global scalability across markets
Automated processes at scale
Lower marginal costs per unit
A firm faces higher operational costs and slow scaling. Which shift most directly addresses both issues?
Adopt digital tools for automation
Increase manual quality inspections
Expand local storefront staffing
Raise prices to cover expenses
Which limitation most likely constrains a digitally native business despite rapid growth potential?
Cybersecurity risks and breaches
Tangible quality oversight
Human connection advantages
Stable local supplier ties
Which KPI belongs to the “acquisition” phase?
Reach and impressions
Cost per acquisition
Number of leads
What is the purpose of a 12‑month forecast?
Predict long-term stock prices
Show revenue, expenses, and break‑even evolution
Define company culture
Which role is typically responsible for MVP development in a small team?
CEO / Project Lead
Marketing Lead
Product / Service Lead
Which legal status in France is simplest for testing an idea?
SAS
Micro‑entreprise
EURL
What is A/B testing?
A method for comparing two versions of something to see which performs better
A tool used only to fix technical bugs
A technique to collect customer complaints
Which of the following are relevant KPIs in digital marketing?
Number of chairs in the office
Click‑through rate (CTR), conversion rate, cost per acquisition (CPA)
Weather conditions during campaign launch
What are “impressions” in digital marketing?
The number of times a user clicks on an ad
The number of times a piece of content is displayed, whether clicked or not
The number of purchases generated by an ad
Did you learn something today ?
Yes
No
