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Marketing and Markets MCQs

Total questions: 40

Worksheet time: 20mins

Name
Class
Date
1.

Marketing focuses on:

a)

Selling products

b)

Customer needs

c)

Increasing production

d)

Reducing prices

2.

Selling is mainly concerned with:

a)

Market research

b)

Customer satisfaction

c)

Pushing the product

d)

Long-term relationships

3.

Which is NOT a type of market?

a)

Consumer market

b)

Industrial market

c)

Wholesale market

d)

Dynamic market

4.

Monopoly is a market where:

a)

Many buyers and sellers

b)

Single seller

c)

Single buyer

d)

Many sellers and one buyer

5.

Oligopoly means:

a)

One seller

b)

Few sellers

c)

Many sellers

d)

Government-controlled market

6.

A virtual marketplace is also known as:

a)

Traditional market

b)

E-market

c)

Black market

d)

Seller’s market

7.

The selling concept emphasizes:

a)

Product quality

b)

Customer needs

c)

Aggressive promotions

d)

Market research

8.

“Customer is King” belongs to which concept?

a)

Production

b)

Product

c)

Marketing

d)

Selling

9.

Societal marketing concept balances:

a)

Customer & supplier

b)

Company profit

c)

Customer needs, company needs & society’s welfare

d)

Technology & society

10.

The oldest marketing philosophy is:

a)

Product concept

b)

Production concept

c)

Marketing concept

d)

Societal marketing

11.

Which function of marketing ensures the movement of goods?

a)

Selling

b)

Transportation

c)

Standardization

d)

Financing

12.

Warehousing is a part of:

a)

Exchange function

b)

Physical function

c)

Facilitating function

d)

Outsourcing

13.

Market research is a:

a)

Physical function

b)

Exchange function

c)

Facilitating function

d)

Manufacturing function

14.

Marketing management is:

a)

Selling goods

b)

Controlling salesmen

c)

Planning & executing marketing activities

d)

Maintaining stock

15.

The primary objective of marketing management is:

a)

Profit alone

b)

Customer satisfaction

c)

Production increase

d)

Risk reduction

16.

Marketing environment includes:

a)

Only internal factors

b)

Only external factors

c)

Both internal & external

d)

Only competitors

17.

Micro environment includes:

a)

Political conditions

b)

Economic conditions

c)

Suppliers & competitors

d)

Technology

18.

Macro environment includes:

a)

Customers

b)

Intermediaries

c)

PESTEL factors

d)

Competitors

19.

The “L” in PESTEL stands for:

a)

Legal

b)

Labour

c)

Logistics

d)

Leadership

20.

MIS stands for:

a)

Marketing Intelligence System

b)

Market Information Source

c)

Marketing Information System

d)

Market Integration System

21.

Which is a component of MIS?

a)

Branding

b)

Internal records

c)

Packaging

d)

Warehousing

22.

Marketing intelligence involves:

a)

Competitor information

b)

Product design

c)

Transportation

d)

Selling

23.

Marketing research is conducted to:

a)

Increase prices

b)

Understand consumers

c)

Increase production

d)

Reduce competition

24.

The focus of the product concept is:

a)

Low price

b)

High quality

c)

Aggressive selling

d)

Mass production

25.

The holistic marketing concept includes:

a)

Internal + Integrated + Relationship + Societal marketing

b)

Only product marketing

c)

Only sales

d)

Only customer service

26.

Which function deals with setting product standards?

a)

Standardization

b)

Buying

c)

Promotion

d)

Warehousing

27.

A market where goods are sold in bulk is:

a)

Retail market

b)

Consumer market

c)

Wholesale market

d)

Virtual market

28.

“Brand building” is an objective of:

a)

Selling

b)

Marketing management

c)

Warehousing

d)

Transportation

29.

Internal environment includes:

a)

Culture and resources

b)

Customers

c)

Competitors

d)

Government policies

30.

External environment influences:

a)

Production only

b)

Sales only

c)

Marketing decisions

d)

Warehousing only

31.

Which is a social factor in the macro environment?

a)

Income levels

b)

Consumer lifestyle

c)

Tax policy

d)

Inflation

32.

Marketing begins with:

a)

Selling

b)

Manufacturing

c)

Identifying customer needs

d)

Distribution

33.

Which market involves “business-to-business” transactions?

a)

Consumer market

b)

Retail market

c)

Industrial market

d)

Virtual market

34.

Pricing, promotion, and distribution are part of:

a)

Production

b)

Marketing mix

c)

Selling

d)

Warehousing

35.

“Push strategy” refers to:

a)

Marketing concept

b)

Selling concept

36.

Political factors include:

a)

Government regulations

b)

Consumer preferences

c)

Competition

d)

Technology

37.

Which is a financial facilitating function?

a)

Warehousing

b)

Financing

c)

Selling

d)

Transportation

38.

Market segmentation belongs to:

a)

Production department

b)

Marketing department

c)

Accounting department

d)

HR department

39.

“Standard of living improvement” is a benefit of:

a)

Production

b)

Selling

c)

Marketing

d)

Warehousing

40.

Which concept focuses on long-term customer relationships?

a)

Production concept

b)

Selling concept

c)

Marketing concept

d)

Societal marketing concept

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