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ENTREP ETA REVIEW AY2526

Total questions: 25

Worksheet time: 13mins

Name
Class
Date
1.

This part of operations focuses on the step-by-step activities used to convert raw materials into finished products.

a)

Manpower

b)

Production Process

c)

Materials

d)

Machines

2.

Which of the following is least related to operational efficiency?

a)

Training skilled workers

b)

Using quality raw materials

c)

Installing modern equipment

d)

Selecting customer dress style

3.

A business that has only the owner and staff with no middle managers follows what type of organization?

a)

Vertical

b)

Matrix

c)

Flat

d)

Hierarchical

4.

Which activity best reflects a strong people strategy?

a)

Ignoring staff feedback

b)

Encouraging open communication

c)

Removing performance reviews

d)

Reducing employee interaction

5.

A cosmetics brand notices that its buyers prefer cruelty-free and eco-friendly products. This reflects:

a)

Demographic

b)

Geographic

c)

Psychographic

d)

Economic

6.

A gym offers a special discount for members who visit at least 15 times a month. This strategy is based on:

a)

Geographic

b)

Demographic

c)

Psychographic

d)

Behavioral

7.

An entrepreneur studies who is most likely to buy her product and focuses marketing efforts on that group.

a)

Market Evaluation

b)

Product Testing

c)

Target Market Identification

d)

Business Registration

8.

A smartwatch brand highlights long battery life, health tracking, and water resistance as solutions to everyday fitness needs.

a)

Marketing goal

b)

Product mission

c)

Value Proposition

d)

Advertising Plan

9.

A beachwear brand sells mostly in Boracay and Siargao. Which type of market segmentation does this illustrate?

a)

Demographic

b)

Geographic

c)

Behavioral

d)

Psychographic

10.

A laptop company must choose between adding a foldable screen or improving durability and battery life. Which option better addresses core customer needs?

a)

Adding a foldable screen attracts attention

b)

Improving battery life and durability satisfies real needs

c)

Both options are weak for customers

d)

Neither option supports customer needs

11.

A juice shop promotes that it uses 100% freshly pressed fruits. What is this an example of?

a)

Promotion strategy

b)

Unique selling proposition

c)

Pricing strategy

d)

Branding vision

12.

A coffee shop highlights ethical sourcing to stand out from competitors. What positioning approach is being used?

a)

Cost leadership strategy

b)

Ethical differentiation positioning

c)

Short-term sales promotion

d)

Distribution channel change

13.

A soap brand uses recyclable packaging to attract eco-conscious buyers. Which business concept is best illustrated?

a)

Cost reduction

b)

Product positioning

c)

Storage

d)

Transport

14.

A bottled water brand uses clear containers to display purity. What does this primarily communicate to consumers?

a)

Sustainability

b)

Trust & quality

c)

Monopoly

d)

Low price

15.

A bakery creates Valentine themed boxes to boost sales. Which function of packaging does this represent?

a)

Storage

b)

Safety

c)

Promotion

d)

Transport

16.

A fashion brand promotes itself as "Affordable yet stylish."

a)

Promotion mix

b)

Positioning strategy

c)

Pricing

d)

Distribution

17.

A company sells in bulk to offices.

a)

Consumer

b)

Mass

c)

Business

d)

General

18.

Customers can order online and pick up in-store with synced inventory.

a)

Single-channel

b)

Multi-channel

c)

Omni-channel

d)

Traditional

19.

Which promotional method best fits the description: exclusive selling through personalized events?

a)

Mass advertising

b)

Public relations

c)

Personal selling

d)

Sales promotion

20.

A streaming app gives loyalty rewards to frequent users.


a)

Psychographic

b)

Behavioral

c)

Geographic

d)

Demographic

21.

An entrepreneur studies customer complaints and introduces improvements before sales decline. This shows which trait?

a)

Risk Taking

b)

Proactiveness

c)

Innovation

d)

Persistence

22.

A student creates a six-month estimate of revenues and expenses to check profitability. What document is this?

a)

Balance Sheet

b)

Cash Flow Statement

c)

Projected Income Statement

d)

Trial Balance

23.

A business uses social media ads, influencer marketing, and sales discounts together. This is called the:

a)

Promotion Strategy

b)

Promotion Mix

c)

Pricing Strategy

d)

People Strategy

24.

A company sets its price slightly lower than competitors to attract price-sensitive buyers. What strategy is this?

a)

Premium Pricing

b)

Penetration Pricing

c)

Psychological Pricing

d)

Dynamic Pricing

25.

A bakery estimates daily cash inflows and outflows to ensure it can pay suppliers and staff on time. What tool is used?

a)

Income Statement

b)

Balance Sheet

c)

Cash Budget

d)

Trial Balance