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WorksheetsSport Marketing - Course Summary
Total questions: 15
Worksheet time: 12mins
In sport marketing, which of the following best represents the core product of a professional football match?
VIP lounge access
The game itself and competitive drama
Team merchandise
Stadium parking
Which of the following is the best example of primary data for a sport marketer?
Government sport participation statistics
Industry reports from consulting firms
Spectator surveys conducted after a match
Academic journal articles on fan behaviour
A fan shares a positive experience about a new climbing gym with friends on WhatsApp, who then decide to visit. This demonstrates:
Public relations
Direct marketing
Word-of-mouth influence
Sales promotion
Which of the following are typical pricing strategies used in sport marketing? (Select all that apply)
Cost-based pricing
Customer value-based pricing
Competition-based pricing
Seasonal pricing
In a gym membership sales context, which of the following is a key advantage of personal selling?
Lowest cost per contact
IStrong control of message frequency but no feedback
Ability to tailor messages and handle objections directly
High reach with minimal staff training
The process of positioning a brand in the target market by highlighting its unique benefits and qualities is called (a) .
For a premium yoga studio in Central, which statement best matches a value-based pricing approach?
Prices are set only by matching nearby studios’ fees
Prices are set by adding a fixed mark-up to rental and salary costs
Prices reflect customers’ willingness to pay for exclusive ambience, expert instructors, and small class sizes
Prices are kept very low to gain quick market share
When a new sport streaming platform sets a low introductory price to quickly gain subscribers, this is called:
Skimming pricing
Penetration pricing
Segmented pricing
Packaged pricing
The stage in the product life cycle where sales growth is slowing down, and the product is reaching market saturation, is called the (a) stage.
A sportswear brand focuses on eco-friendly materials and donates part of its profit to community sport programmes. This approach most closely reflects:
Production concept
Product concept
Selling concept
Societal marketing concept
Which promotional tool is most suitable for building long-term image and goodwill for a sport organisation?
Coupons
Public relations activities
Telemarketing
Point-of-sale displays
A gym chain offers different monthly membership fees for students, adults, and corporate clients. This is an example of:
Skimming pricing
Segmented pricing
Cost-plus pricing
Dynamic pricing
Which of the following are considered unique features of sport products? (Select all that apply)
Simultaneous production and consumption
Tangible goods only
Uncertainty of outcome
Strong personal and emotional identification
In sport marketing, dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviours is called: ___________ ______________.
(a)
Which of these are elements of the augmented product in the customer value model for a gym? (Select all that apply)
Quality equipment and facilities
Personal coaching service
Loyalty program
Gym logo on workout wear
