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WorksheetsMADMA 2026 Quiz
Total questions: 46
Worksheet time: 33mins
“Bounce rate” refers to:
Users who click multiple pages
Users leaving after viewing one page
Users who make a purchase
Users returning frequently
In SEO, “backlinks” are:
Paid advertisements
Links from external sites to your website
Social media shares
Internal navigation links
The main purpose of a CTA is:
Reduce page loading time
Prompt users to take a specific action
Increase image quality
Improve website security
A content calendar is used for:
Audience research
Scheduling and planning content
Keyword ranking
Measuring CTR
A “micro-influencer” typically has:
Over 1 million followers
500,000–1 million followers
10,000–100,000 followers
Less than 1,000 followers
Which metric indicates completed actions?
Impression rate
Conversion rate
Frequency
CPC
The “customer journey” maps:
Marketing budget
Awareness to purchase path
Website navigation
Competitor analysis
Which is paid media?
Customer reviews
Instagram ads
Blog articles
PR coverage
“Dark social” refers to:
Illegal websites
Private sharing via messaging apps
Dark-mode websites
Anonymous browsing
Email marketing automation tool:
Premiere Pro
Mailchimp
Tableau
Blender
A VR headset provides:
Immersive digital experience
High-quality audio
Augmented overlays
2D simulations
Edge computing reduces:
Data visualization
Cloud storage
Latency
Hardware costs
“Digital twins” are:
AI assistants
Virtual replicas of physical systems
Social media bots
Cloned multimedia files
IoT devices:
Replace human labor
Connect objects to internet
Create AR filters
Edit photos
Cloud gaming:
Offline only
Stream without powerful hardware
Edit games in cloud
Play without internet
A learning chatbot uses:
Rule-based programming
Generative AI
Hardcoded scripts
Decision trees
AI video tool:
CapCut
Excel
Canva Draw
VLC
Turing Test evaluates:
Speed
Human-like AI responses
Server performance
Database integrity
Freedom of Speech in India:
Article 21
Article 19(1)(a)
Article 22
Article 14
Telecom regulator:
PCI
TRAI
CAG
EC
Copyright duration:
10 years
30 years
Lifetime + 60 years
100 years
Defamation is:
Revealing secrets
False statements harming reputation
Trademark violation
Software piracy
IT Rules 2021 relate to:
Print media
Social media intermediaries
Broadcasting
Cybercafés
Contempt of court prevents:
Reporting politics
Publishing false judiciary info
Filming courts
Broadcasting ads
Histogram shows:
Audience comments
Numerical data distribution
Color grading
Layout
High churn rate:
Upgrading plans
Subscription cancellations
More users joining
High engagement
Predictive analytics:
Summarizes past
Predicts future trends
Cleans data
Reduces load
33. Correlation +1:
No relation
Strong negative
Perfect positive
Nonlinear
KPI should be:
Vague
Measurable
Irrelevant
Opinion-based
35. Sampling:
Inflate data
Represent population via subset
Avoid data collection
Remove bias
Time-series data:
Random
Collected over time
Text-only
Uncoded
Suggestive question:
(a)
Cross-tabulation compares:
Future sales
Categorical variables
File sizes
Duplicates
“Cold open”:
Without lighting
Scene before title sequence
Natural light only
Monologue
OTT stands for:
On-The-Television
Open-To-Trade
Online Tracking Tool
Over-The-Top
Plot twist:
Predictable ending
Slow motion
Recurring character
Unexpected narrative turn
Diegetic sound:
Background score
Studio sound
Sound within story world
Voiceovers
Streaming fatigue:
Slow internet
Content overload
Higher prices
Poor quality
Showrunner:
Actor
Creative head of show
Sound editor
Broadcast scheduler
Genre with suspense:
Romance
Thriller
Comedy
Documentary
Odd one out:
Photoshop
TikTok
Correct sentence:
She has went to class.
She have gone to class.
She has gone to class.
She going to class.
Antonym of Transparent:
Clear
Opaque
Bright
Delicate
Roses & flowers logic:
All roses red
Some roses may be red
No rose red
All flowers roses
Logical reasoning:
Believe rumours
Evaluate evidence
Copy opinions
Decide emotionally
How has social media automation influenced digital content creation, distribution and marketing?
