WorksheetsBasic Skills of Marketing Final Prep
Total questions: 34
Worksheet time: 17mins
Marketing defined as: Choose the statement that best defines marketing.
The process of promoting and selling products or services, including researching customers and communicating value
Making products in a factory without interacting with customers
Posting advertisements only on social media
Setting high prices to make more profit
Tangible products are called
goods
services
ideas
experiences
Intangible products are called
goods
services
commodities
merchandise
Explain the difference between needs and wants: Select the statement that correctly explains the difference.
Needs are essentials required for living, while wants are things people would like to have
Needs and wants are the same and depend only on price
Wants are required for survival, while needs are optional
Needs are luxury items and wants are basics
What are the 4Ps of the Marketing Mix? Provide examples: Choose the option that lists the 4Ps correctly.
Product, Price, Place, Promotion
Planning, People, Profit, Packaging
Product, People, Process, Promotion
Price, Production, Publicity, Place
Define the following: Product Research: Select the best definition.
Studying a product’s features, design, and customer needs to improve or create it
Recording sales after a product launch
Designing store layouts for products
Advertising a product on TV
Define the following: Media Research: Select the best definition.
Analyzing which media channels reach the target audience most effectively
Studying how products are manufactured
Tracking only radio audiences
Writing press releases for a company
Define the following: Attitude research: Select the best definition.
Measuring customers’ feelings, opinions, and beliefs about products or services
Counting how many products were returned
Testing only prices in a market
Scheduling store hours
Define the following: Survey: Select the best definition.
A set of questions asked to a sample of people to gather information
A newspaper advertisement
A company’s annual report
A list of products sold in a store
Define the following: Marketing Research: Select the best definition.
Collecting, analyzing, and interpreting data about markets, customers, and competitors to make decisions
Producing goods in a factory
Posting product photos online
Hiring salespeople for a store
What is the difference between soft skills and hard skills? Give examples: Choose the statement that correctly explains the difference.
Soft skills are people and communication abilities (like teamwork), while hard skills are technical abilities (like using a spreadsheet)
Soft skills are computer skills; hard skills are speaking skills
Soft skills always require certification; hard skills never do
Hard skills are unimportant compared to soft skills
What is the marketing concept? Select the best description.
A business philosophy that satisfies customer needs while achieving organizational goals
Selling as much as possible without studying customers
Lowering prices to beat competitors only
Making products that are cheapest to produce
Differentiate between verbal, non-verbal, and written communication: Choose the option that correctly describes each type.
Verbal uses spoken words, non-verbal uses body language and tone, written uses text
Verbal uses pictures, non-verbal uses emails, written uses speeches
Verbal and written are the same; non-verbal uses only hand gestures
Written uses speaking; verbal uses writing; non-verbal uses texting
What are the factors of production? Provide examples: Select the list that correctly names the factors of production.
Land, Labor, Capital, Entrepreneurship
Money, Machines, Marketing, Management
Land, Materials, Media, Manufacturing
Labor, Price, Place, Promotion
Define the market: Choose the statement that best defines a market.
All potential customers who share a need and are willing and able to buy a product
Only the physical place where goods are sold
A company’s warehouse
A list of products a store sells
What are the two types of markets? Provided an example of each: Select the pair that correctly names the two main types of markets.
Consumer market and business/industrial market
Retail market and online market
Wholesale market and auction market
International market and local market
What is a target market? Choose the best definition.
A specific group of customers a business aims to serve
All people in a city
A company’s employees
Any shoppers in a mall
What is an economic system? Define and provide characteristics of each system: Select the option that correctly identifies common economic systems.
Market, Command, Traditional, Mixed
Democratic, Autocratic, Republic
Local, Regional, National, Global
Public, Private, Cooperative
Differentiate between: sole proprietorship, partnerships, Corporation: Choose the option that correctly matches each with ownership.
Sole proprietorship—one owner; partnership—two or more owners; corporation—legal entity owned by shareholders
Sole proprietorship—many owners; partnership—one owner; corporation—owned by customers
Sole proprietorship—government owned; partnership—owned by shareholders; corporation—owned by one person
Sole proprietorship—nonprofit; partnership—cooperative; corporation—club
What is the difference between consumer and customer? Select the correct distinction.
A customer buys a product; a consumer uses the product
A consumer sells products; a customer makes them
Customers and consumers are always the same
A customer uses products; a consumer buys them for stores
Define Entrepreneur: Choose the best definition.
A person who starts and runs a business, taking on financial risk
An employee who follows instructions only
A government official who regulates businesses
A volunteer who promotes products
List the three basic economic questions: Select the option that lists them correctly.
What to produce, How to produce, For whom to produce
Where to sell, How much to charge, Who will advertise
Why to produce, Who should own, When to deliver
What to trade, How to market, Where to store
Identify the three parts of an effective presentation.
Opening, Body, Conclusion
Images, Transitions, Animations
Title, Credits, Background music
Agenda, Handouts, Seating
What should you Consider When Creating Presentations With Technology? Choose the best practice.
Keep slides simple and readable, use visuals to support your message, and check equipment ahead of time
Use as many fonts and animations as possible to impress the audience
Put all text in small print to fit more information
Rely only on technology and skip speaking
Is DECA an extra curricular or a co curricular club?
co curricular
extra curricular
When was DECA founded?
1930
1946
1965
1990
Define Demand: Select the best definition.
The quantity of a good or service consumers are willing and able to buy at various prices
The total amount a company can produce in a day
The number of stores that sell a product
The cost of making a product
Define Supply: Select the best definition.
The quantity of a good or service producers are willing and able to offer for sale at various prices
The number of customers in a city
The amount of money spent on advertising
The demand for a product at one price
Define Scarcity and provide an example: Choose the option that correctly defines scarcity and gives an example.
Limited resources and unlimited wants; for example, only 10 laptops available for 30 students
Having more products than customers; for example, 100 sandwiches left over
Prices rising because of advertising; for example, a sale ends
A store with many brands to choose from
Define Surplus and provide an example: Select the correct definition and example.
Quantity supplied is greater than quantity demanded; for example, a bakery makes 100 cupcakes but sells 60
Consumers want more than producers can make; for example, tickets sell out
Resources are limited; for example, a shortage of water
Prices are fixed by the government only
List the personality traits of an entrepreneur: Select all traits that commonly describe entrepreneurs.
Creative and innovative
Willing to take calculated risks
Persistent and self-motivated
Avoids responsibility and change
List the three economic benefits of marketing: Choose the option that best represents common economic benefits.
New and improved products, lower prices through competition, added value (utilities)
Higher taxes, fewer choices, limited competition
More advertising only, higher prices, fewer jobs
More regulations, fewer products, reduced innovation
Differentiate between primary data and secondary data. Provide an example: Select the option that correctly explains both with examples.
Primary data is collected firsthand (for example, a student survey); secondary data is gathered from existing sources (for example, a news report)
Primary data is always found online; secondary data is always from books
Primary data is older information; secondary data is new information
Primary data is opinions only; secondary data is facts only
What is a focus group? Choose the best definition.
A small, guided discussion with selected people to gather opinions about a product or idea
A list of customers who bought a product
An online poll with yes/no questions
A meeting of company managers to plan budgets
