WorksheetsChapter 5 Test
Total questions: 35
Worksheet time: 18mins
Why do stores like scan and go options, apps, and one-click purchases?
It's harder for customers to pay, so they end up saving money.
It makes paying easier and faster, so customers are more likely to overspend.
Digital pay is the way of the future, and retail stores like being ahead of the times.
It's easier for the retail store clerks.
As an effective marketing strategy, companies pay a lot to...?
Have their products strategically placed in the store.
Get you to dislike their branding.
Confuse you about their product.
Choose a brand similar to theirs.
What does it mean to develop power over purchase?
You are powerless in the face of an impulse purchase.
You can make decisions very quickly when it comes to purchasing items.
You are able to slow down and think through your motives before buying something.
You have power to purchase whatever you want, and you do so.
To think big picture, you need to understand that . . .
The best way to have more money is to have contentment.
The best way to be content is to have more money.
Your goals are less important than buying the latest and greatest stuff.
You can buy happiness.
Companies use marketing to get your prefrontal cortex offline so you'll be vulnerable to impulse purchases.
True
False
Americans spend over $2,100 a year on _________________
Impulse purchases
Entertainment
Groceries and eating out
Credit card fees
What is the digital marketing strategy that tracks users across the web?
Retargeting
Native ads
YouTube videos
Content marketing
Before you insert your debit card at the gas pump, you should always . . .
Check out the card reader to see if it looks different, loose, or worn
Make sure you have enough money in your account
Ask the store clerk if there has been a thief here lately
Pay cash—never use a card at a gas pump
It's your right as the consumer to . . .
Pitch a fit if you don't like the product you just purchased, and demand a refund
Buy whatever you want, as long as you don't go into debt over it
Expect a product to live up to the quality promised to you before you purchased it
Keep a product even if it malfunctions or has manufacturing issues
The key to contentment is gratitude.
True
False
Part of being a smart consumer is being able to . . .
Say no to an unnecessary purchase
Use a credit card for the points without going into debt
Set up digital wallets and mobile payment
Discern when to open a retail store credit card and when not to
Why is paying for something in cash a better option than a virtual payment even if it isn’t as convenient?
If you make spending less convenient, you're less likely to buy things you don't need.
It's easier to part ways with cash, so you're more likely to overspend.
It isn't a better option. The perks of virtual payments outweigh the downsides.
It helps the store clerk when you use cash.
You won’t find contentment by just continually buying stuff.
True
False
Why does brand recognition help businesses?
It makes their name and logo easily memorable for consumers.
It helps the business recognize their own logo.
It keeps the consumer from buying more of their product or service.
It helps them partner with other businesses.
It's okay to make an online purchase if you're on unsecured Wi-Fi, as long as you log off as soon as you're done.
True
False
Why should you never buy the extended warranty?
Retail items and products rarely break or malfunction.
You should buy the extended warranty. It is a smart financial decision.
Most retailers will replace or repair the product if it stops working within the first year.
The retailers never keep their promises.
Appreciating who you are and what you have instead of wanting what your friends have is called _____________.
Comparison
Contentment
Gratitude
Consumerism
Creating a budget, having clear money goals, and slowing down to think through a purchase are all practices of a ________________.
College student
Wise consumer
Foolish consumer
Free spirit
What is one way to practice power over purchase?
Spend more money
Make quicker decisions when buying
Make sure you're sticking to your budget
Pay with credit cards to earn rewards
Which of the following has the lowest risk for getting your card information stolen?
Handing your card over to a server at a restaurant.
Making an online purchase on an unsecured site
Using your debit card and PIN at a reputable store
Storing your card information online
Shoe companies can use influencer marketing to build brand recognition to gain credibility and familiarity.
True
False
Reading the owner's manual, using the product as intended, and keeping the receipt are ways to . . .
Protect and maintain your purchase
Go into debt over an item
Think through a purchase
Avoid regretting an impulse purchase
Stuff doesn't equal _____. Debt makes people look better off than they _______.
Wealth; actually are
Investments; should be
Happiness; deserve
Income; want to be
Personal finance is 20% head knowledge and 80% ____________.
Behavior
Attitude
Good intentions
Motivation
What three questions is the brain always asking?
Am I safe? What are my surroundings? What are my thoughts?
Am I safe? Do I belong? Does this feel good?
Can I buy it? Should I buy it? Will I buy it?
Am I nervous? Am I mad? Am I scared?
Since marketers have sophisticated technology and plans to get your money, what can you do to make sure you don’t fall into their trap?
Make snap decisions to buy products.
Be aware of when and where you’re being marketed to.
Stay off any form of digital media entirely.
Never buy anything online.
If you're a victim of card fraud . . .
Contact your bank immediately
Wait until the next week to contact your bank
Wait for your bank to contact you
Call 911 before making any other purchases
Contentment is hindered by ____________.
Immediate gratification
Delayed gratification
Money principles
The Five Foundations
Contentment—focusing on what you have rather than what you don't have—is an important part of being a wise consumer because:
it helps you avoid unnecessary purchases and appreciate what you already own.
it encourages you to buy more to feel satisfied.
it makes you ignore your needs and wants.
it leads to impulsive spending and financial stress.
Which of the following are three phases of the impulse purchase cycle?
Awareness, Justification, Purchase
Planning, Evaluation, Reflection
Budgeting, Saving, Investing
Research, Negotiation, Delivery
What are five marketing strategies that retailers spend half of their annual budget on?
Advertising, promotions, digital marketing, loyalty programs, and in-store displays
Inventory management, logistics, staff training, store maintenance, and security
Product development, supply chain optimization, customer service, market research, and packaging
Financial planning, legal compliance, IT infrastructure, recruitment, and insurance
Which of the following is an example of how a thief would commit card fraud?
Stealing card information to make unauthorized purchases
Using a card to pay for their own bills
Reporting a lost card to the bank
Donating money using their own card
What are two questions smart spenders ask before making a purchase?
Is this something I really need and can I afford it?
Will this purchase make me popular and is it trendy?
Is this item on sale and will my friends approve?
Can I return this item and does it come in different colors?
People are more likely to overspend when they don't pay with cash because:
It is easier to lose track of spending with cards or digital payments.
Cash payments offer more discounts.
Digital payments are always more expensive than cash.
People dislike using cash for small purchases.
Having a budget helps you avoid the traps of digital marketing by:
Limiting unnecessary spending and focusing on effective strategies.
Encouraging impulsive purchases online.
Guaranteeing viral success for every campaign.
Allowing unlimited spending on ads.
