WorksheetsMarketing Final Exam Spring 2023
Total questions: 77
Worksheet time: 39mins
Name
Class
Date
1.
First Name
4 lines
2.
Last Name
4 lines
3.
Placing Christmas trees around the store is an example of using this display technique.
a)
architectural
b)
store decorations
c)
closed
d)
open
4.
Foundation necessary for understanding supply and demand of markets
a)
communication and interpersonal skills
b)
economics
c)
business, management, and entrepreneurship
d)
professional development
5.
General knowledge needed to make successful business decisions
a)
economics
b)
professional development
c)
communication and interpersonal skills
d)
business, management, and entrepreneurship
6.
Idea that businesses must satisfy customers' needs and wants in order to make a profit
a)
market segmentation
b)
marketing concept
c)
target marketing
d)
marketing research
7.
This display allows customers to handle merchandise and is utilized most often by stores.
a)
open
b)
architectural
c)
point of purchase
d)
closed
8.
Communicating with customers about a product is an example of which function
a)
selling
b)
product/service management
c)
marketing information management
d)
promotion
9.
Process of developing, promoting and distributing products to satisfy customer needs and wants
a)
exchanges
b)
selling
c)
marketing
d)
marketing research
10.
Interior displays and registers are part of the
a)
merchadising space
b)
customer space
c)
selling space
d)
personal space
11.
Nike's swoosh and McDonald's golden arches are an example of this part of a print ad.
a)
copy
b)
illustration
c)
signature
d)
headline
12.
_____ is the money earned by a business after all expenses are paid. Typically, this amount is only 1-5% of a company's overall sales.
a)
profit
b)
earnings
c)
revenue
d)
income
13.
Which of the following purchases would most likely be made with discretionary income?
a)
a 3-bedroom house
b)
underwear and socks
c)
magazine subscriptions
d)
fruits and vegetables
14.
While standing at the register, Eli decided to buy Mr Sims tons of Big Red because he knows he loves it. He made an impulse purchase from a __ display.
a)
closed
b)
point of purchase
c)
register
d)
open
15.
Turning a tree into a picture frame is an example of
a)
place utility
b)
product/service management
c)
art
d)
form utility
16.
What is the fastest and most cost-effective form of primary source research?
a)
observation
b)
experiment
c)
questionnaire
d)
interview
17.
What is the special price discount given as an incentive to wholesalers and retailers?
a)
buying allowance
b)
slotting allowance
c)
rebate
d)
product incentive
18.
What does the owner of a miniature golf course provide her customers?
a)
a good
b)
an exchange
c)
a promotion
d)
a service
19.
Company reports are an example of this type of data.
a)
internal
b)
external
c)
survey
d)
observation
20.
The creation and coordination of a series of ads using a particular theme to promote a product.
a)
Advertising campaign
b)
Promotion
c)
Publicity
d)
Marketing
21.
The nonprofit organization that helps produce public service ad campaigns for government agencies is the
a)
Consumer Product Safety Commission
b)
Nonprofit Rights Organization
c)
Federal Communication Commission
d)
Ad Council
22.
The Music Stand direct-mail company wants to send catalogs to music teachers, dancers, and other music lovers. What type of data would be helpful to them?
a)
psychographic
b)
demographic
c)
geographic
d)
product benefits
23.
The business often has the least control over which type of promotion?
a)
sales promotion
b)
personal selling
c)
publicity
d)
advertising
24.
The Census, trade journals, and the internet are sources for this type of data.
a)
experimental
b)
internal
c)
external
d)
survey
25.
To ensure research questionnaire data is useful, it must measure what it is supposed to measure? What is this called?
a)
accuracy
b)
truthfulness
c)
reliability
d)
validity
26.
This part of the written ad should have a single focus, have 7 or fewer words, and be cleverly worded.
a)
signature
b)
copy
c)
headline
d)
illustration
27.
Which step of the marketing research process is very important, can be the most difficult, and determines the questions that need to be asked to attain valuable and reliable information that is needed to solve problems?
a)
obtaining data
b)
recommending solutions
c)
defining the problem
d)
data analysis
e)
applying the results
28.
This advertising department suggests an ad budget, advises the clients on their media choices, and sets up the timing, placement, and frequency of ads.
a)
media
b)
client
c)
research
d)
creative
29.
Information about customer values/beliefs that shape their lifestyles is called
a)
demographics
b)
market research
c)
customer profile
d)
psychographics
30.
A free trial size of a product is an example of
a)
loyalty marketing
b)
incentives
c)
product sample
d)
promotional tie-ins
31.
Kevin received a sample box of detergent in the mail. What is this an example of?
a)
sales promotion
b)
personal selling
c)
publicity
d)
advertising
32.
Using research tools and analyzing collected data about a company's products, customers, and promotions belongs to which marketing function?
a)
selling
b)
marketing information management
c)
product/service management
d)
promotion
33.
A display has about ___ seconds to attract customer's attention, create a desire, and sell a product.
a)
10-15
b)
1-3
c)
3-8
d)
8-10
34.
This advertising departments creates ad plans, works with agency groups or individual businesses, and coordinates advertising with toher promotion activities.
a)
creative
b)
media
c)
research
d)
client service
35.
This part of the ad provides a "call to action" for the target market challenging them to do something. It can also give additional information about the product
a)
copy
b)
illustration
c)
signature
d)
headline
36.
Attending a business conference is an example of which marketing foundation
a)
business, management, and entrepreneurship
b)
economics
c)
professional developement
d)
communication and interpersonal skills
37.
Placing new toys on the market just before Christmas is an example of
a)
time utility
b)
place utility
c)
distribution
d)
selling
38.
Selling items in a catalog, store, and on-line are examples of
a)
form utility
b)
information utility
c)
distribution
d)
place utility
39.
What term is used to describe the process of selling a product in the marketplace?
a)
utility
b)
marketing
c)
exchange
d)
pricing
40.
How would you describe a company that voluntarily commits some of its income to helping the community?
a)
ethical
b)
consumer oriented
c)
nonprofit organization
d)
socially responsible
41.
A print ad must contain these 4 elements:
a)
headline, copy, illustration, slogan
b)
headline, copy, illustration, signature
c)
slogan, copy, illustration, signature
d)
headline, illustration, slogan, signature
42.
Oral presentations and formal written presentations are used in this marketing research step
a)
collecting data
b)
determing the problem
c)
data analysis
d)
recommending solutions
e)
applying the results
43.
At the end of a her stay, Kara completed a form rating the hotel's service and accommodations. What is this an example of?
a)
product planning
b)
marketing research
c)
promotion
d)
information utility
44.
When Mr. Sims buys markers and glue for his classroom for student projects, he is
a)
a retailer
b)
a wholesaler
c)
a consumer
d)
a customer
45.
When buying a product, keep your receipt as an example of
a)
marketplace exchange
b)
profit
c)
selling utility
d)
possession utility
46.
When retailers give away a free pen advertising a product, this is an example of using
a)
factory packs
b)
promotional tie-ins
c)
incentives
d)
traffic builders
47.
What is one characteristic of advertising?
a)
it always presents the message so well that the customer accpets the idea presented
b)
it always identifies the name of the business that paid for it
c)
it always explains a product
d)
it always attempts to create a favorable impression for a business
48.
Cafes, lounges, family restrooms, and kid's areas are examples of
a)
selling space
b)
customer space
c)
merchandising space
d)
personnel space
49.
This space is allocated for additional items and are usually kept where customers cannot get to them without assistance.
a)
selling space
b)
customer space
c)
merchandising space
d)
personnel space
50.
These agencies can handle ad research, media selection, copy development, and generate the artwork
a)
Limited service
b)
Full service
c)
In-house
51.
Trying to achieve a high market share maximizing profits is an example of which marketing function
a)
selling
b)
pricing
c)
marketing information management
d)
promotion
52.
Focus groups, sample groups, direct mail surveys are examples of this type of data collection method.
a)
secondary
b)
experimental
c)
survey
d)
observation
53.
Gathering necessary information and using technology, such as databases, to make wise business decisions uses which marketing function
a)
marketing information management
b)
pricing
c)
promotion
d)
product/service management
54.
Continuously improving products or offering new lines based on customer wants is
a)
communication
b)
product/service management
c)
promotion
d)
marketing
55.
When a cereal company decides to place Star Wars pictures on their cereal boxes, this sales promotion involves more than one retailer or wholesaler and is an example of using
a)
promotional tie-ins
b)
sweepstakes
c)
coupon plans
d)
incentives
56.
Interior displays, product demonstration, and sales registers are examples of things found in the
a)
customer space
b)
merchandising space
c)
selling space
d)
personnel space
57.
What is the term for placing a new product in one or more selected geographic areas called?
a)
target marketing
b)
demographic analysis
c)
test marketing
d)
market analysis
58.
This element of visual merchandising utilizes floor space to promote sales and serve customers.
a)
store layout
b)
merchandising space
c)
selling space
d)
personal space
59.
The owners of the Toe Shoe Store decided to rent store space next to a teenage clothing store. What did the owner's decision add to their product?
a)
place utility
b)
improved distribution
c)
promotion
d)
time utility
60.
Walmart uses trucks to send merchandise to local stores. This is an example of
a)
product/service management
b)
financing
c)
pricing
d)
distribution
61.
As Heather opened the tissues, she noticed a card listing prizes she could win if she wrote her name on the card and mailed it to the manufacturer. She could be 1 of 10,000 winners picked for the prize? What type of promotion is the manufacturer using?
a)
licensing
b)
incentives
c)
premiums
d)
product samples
62.
A fine jewelry store uses which type of display to showcase diamond rings
a)
architectural
b)
closed
c)
open
d)
point of purchase
63.
Owner's manuals, product packaging, and person to person selling are examples of
a)
selling utility
b)
information utility
c)
form utility
d)
promotion utility
64.
Which economic utility increased when Ed's Diner began accepting credit cards?
a)
information
b)
possession
c)
form
d)
time
65.
This advertising department develops ad messages and produces the ads.
a)
research
b)
client service
c)
media
d)
creative
66.
Places for additional stock are part of
a)
customer spaces
b)
selling spaces
c)
personal spaces
d)
merchandising spaces
67.
Creating a model room allows customers to see how merchandise might look if in their home and is this kind of display.
a)
architectural display
b)
closed displays
c)
open displays
d)
store decorations
68.
Marketing foundation using strategies needed to interact with others
a)
professional development
b)
economics
c)
business, management, and entrepreneurship
d)
communication and interpersonal skills
69.
What three steps should a marketing team follow to turn customer survey and sales data into meaningful insights that help guide marketing decisions?
a)
order doesn't matter as long as it is done
b)
analyze, interpret, make recommendation
c)
compile, interpret, analyze
d)
compile, analyze, interpret
70.
This part of an ad helps create a distinct image for a company. Nike's "Just Do It" and McDonald's "I'm Loving It" are great examples.
a)
headline
b)
slogan
c)
copy
d)
signature
71.
Separating a large group of potential customers into smaller groups based on particular characteristics
a)
customer profiles
b)
target marketing
c)
market segmentation
d)
geographics
72.
This space is assigned to employee breakrooms, restrooms, locker, etc.
a)
selling space
b)
customer space
c)
merchandising space
d)
personnel space
73.
Words like "new, free, introducing" are most often used in which part of a print ad?
a)
copy
b)
illustrations
c)
slogan
d)
headline
74.
What nonprofit organization was created to self-regulate among businesses? Consumers can go to this organization to see if businesses are reputable.
a)
Ad Council
b)
American Marketing Association
c)
Better Business Bureau
d)
Federal Trade Commission
75.
This advertising department studies the target market's demographics and buying behaviors to determine the right message to put in the ad.
a)
media
b)
research
c)
creative
d)
client service
76.
Provides customers with products they want in places where they can get them. Think about what stores we put products in and where in the store we want them to be.
a)
marketing
b)
pricing
c)
distribution
d)
selling
77.
Traffic counts and point of sale are examples of this type of data collection method.
a)
survey
b)
observation
c)
secondary
d)
experimental
100 %
