WorksheetsMedia, Communication & Effects (Unit 1)
Total questions: 25
Worksheet time: 19mins
When audiences start believing an issue is important mainly because it is repeatedly covered by media, the media is exercising:
Framing
Agenda setting
Knowledge gap
Spiral of silence
An audience member critically evaluates a political manifesto by comparing it with past policies. This indicates which ELM route?
Peripheral
Central
Online
Memory-based
Celebrity endorsement influencing voters despite weak arguments reflects:
Central processing
Cognitive dissonance
Peripheral cues
Knowledge acquisition
Which situation best demonstrates mediation as a magnifying glass?
Media ignoring rural issues
Media exaggerating crime rates
Media balancing all views
Media offering multiple interpretations
If media coverage makes people evaluate a government primarily on economic performance, it is an example of:
Framing
Priming
Agenda setting
Gatekeeping
A minority opinion disappears from public discussion despite still existing privately. This outcome reflects:
Knowledge gap
Two-step flow
Spiral of silence
Framing
Opinion leaders interpreting news for their communities aligns with which theory?
Agenda setting
Two-step flow
Spiral of silence
ELM
Which media feature most enables decentralised participation?
Digitality
Interactivity
Hypertextuality
Virtuality
Fear of social isolation is central to which theory?
Knowledge gap
ELM
Spiral of silence
Two-step flow
Which audience is MOST likely to engage in central processing?
Politically indifferent
Highly involved citizens
Casual media users
Entertainment-focused viewers
Knowledge gap widens primarily because of differences in:
Media ownership
Message framing
Access and skills
Media agenda
Which situation shows memory-based processing?
Voter recalls past corruption cases while watching news
Voter reads detailed manifesto
Voter debates policies
Voter fact-checks claims
In Westley and MacLean’s model, X1, X2, X3 represent:
Audiences
Gatekeepers
Environmental events
Media effects
The editorial function in mass media is closely linked to:
Framing
Gatekeeping
Priming
Knowledge gap
Which is NOT a feature of new media?
Centralised control
Interactivity
Digitality
Hypertextuality
A journalist choosing emotional language to influence audience reaction demonstrates:
Objectivity
Framing
Gatekeeping
Feedback
Audience loyalty to a particular news channel strengthens:
Media credibility
Knowledge gap
Media effects
Peripheral cues
When media function as a mirror, they:
Shape opinion
Reflect society
Filter content
Persuade audiences
Which theory treats knowledge as a commodity?
Spiral of silence
Knowledge gap
ELM
Two-step flow
Audience feedback in mass communication is usually:
Immediate
Delayed
Absent
Compulsory
Which media role intervenes between reality and audience perception?
Transmission
Mediation
Interaction
Representation
Attitudes differ from opinions because attitudes are:
Temporary
Emotional
Underlying dispositions
Public expressions
Which theory is most relevant during election campaigns?
Knowledge gap
ELM
Two-step flow
Uses and gratifications
Which communication level involves self-talk?
Interpersonal
Group
Intrapersonal
Mass
In Westley and MacLean’s model, feedback loops indicate that communication is:
Linear
Static
Dynamic
One-way
