A means of forming relationships with advertisers and marketers to create a brand.

A strategic communication process that builds mutually beneficial relationships between organizations and their publics.

A way of marketing through paid advertisements in media outlets and publications.

Communicating back and forth with audiences.

Creating brand awareness through marketing.

Building relationships with advertising agencies and businesses.

Premiere organization for entertainment publicity and marketing professionals.

Society of publicists in the Los Angeles area.

Professional club for PR agents in all fields.

A request to the media asking for coverage in a news broadcast or publication.

A PR plan that looks at a specific situation, determines goals, defines strategy, target publics, objectives, tactics and tools for achieving goals.

A scheduled request to the PR clients asking for payment for executing a plan.

Professional that represents an actor, director, musician, or celebrity as an individual.

Professional that represents an entertainment organization or company as a whole.

Professional that represents a marketing or advertising company.

Represents entertainment products such as a film, TV show, music album, special event, sporting event or website.

Represents an individual working in the entertainment industry.

Represents a company in the entertainment industry.

House of Blues concert advertisements.

Disneyland's anniversary campaign.

Angels Stadium's promotional giveaways.

To get non-paid messages to the audience in the form of news articles based on press releases.

To produce advertising campaigns that engage their audiences.

To create a campaign that appeals to its audience with promotional giveaways and other incentives.

The use of expert request services to catch the media's attention.

The act of sending press releases to media outlets.

Responding to the media outlet's inquiries.

Attitudes such as thrill seekers, family oriented, romantic, etc.

Locations such as national, regional, local, etc.

Measurable traits such as age, gender, race, etc.

Attitudes such as thrill seekers, family oriented, romantic, etc.

Measurable traits such as age, gender, race, etc.

Locations such as national, regional, local, etc.

Contains a client-approved standard description of the client organization for the journalist.

Facts about the event in a bulleted format.

Quotes by the representative of the event presented in the body of the release.

MLA format

APA format

AP Style Book

Social media tactics such as blogs, podcasts and web-based forums.

The building of media coverage through networking and attending relevant events.

PR materials such as contests and audience-participation tactics using more than one medium to build anticipation.

Facts that target demographics, psychographics or geographics, such as stars, awards, nominations, box-office grosses, etc.

Fluffy adjectives that add hype to the press release. Terms like "earthshattering" or "fabulous" add value.

The tidbits of press releases that include the who, what, when, where, why and how.

Require a story be based on multiple sources.

Require a story be balanced and show both sides of the story.

Require that a news release written by the public relations tell the client's truthful story from the client's point of view.

Regulates over-the-air broadcast television and radio subsidiaries of media conglomerates.

Requires that commercial speech - PR materials and advertising - be truthful.

All of the above.

Determines whether or not a press release is acceptable before being processed for a journalist or form of media.

Clarifies that blog entries and other forms of content can be considered sponsored content and require disclosure when a payment is made.

Does not require disclosure of affiliation when giving free tickets to a blogger or fan forum.

Any material that delivers a company message directly to the customer or audience exactly as it was created.

Broadcast promos for TV episodes & series premieres, as well as movie trailers.

Newspapers label paid content - company-controlled content that looks like articles.

All of the above