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WorksheetsTerm 2 Y9 Revision - Mobile Van Project: Product vs Service
Total questions: 57
Worksheet time: 59mins
Which statement best defines a product in a business context?
A place where customers gather
A promise to deliver good value
A physical item customers can buy
A plan describing business goals
Fill in the blank: A (a) is an activity offered to customers that is intangible and performed for a fee.
Choose the best example of a business proposal for a mobile van.
List of favorite snack brands
Outline of van routes and pricing
Album of customer selfies
Poster of van color ideas
You are planning a mobile dog grooming van. Which element from the marketing mix focuses on how much customers pay?
Promotion
Price
Product
Place
Explain how you would identify your target customers for a mobile van service and choose where the van should go. Include at least two criteria for customers and two location choices with reasons.
Which requirement is most likely a special facility needed for a mobile service van?
Decorations for the interior
Water supply for grooming
Printed photos for advertising
Extra seating for passengers
What does USP stand for in business?
Unique Selling Point
Universal Sales Plan
United Strategy Proposal
Ultimate Service Promise
Which statement best describes a USP?
A clear benefit that sets a business apart
A list of all products a business sells
A general mission statement for employees
A monthly budget for marketing activities
Fill in the blank: A USP helps a business gain (a) over competitors.
A local bakery wants a strong USP. Which option is most effective?
We have friendly staff members
Fresh bread baked every hour
We sell many kinds of bread
Our shop is open on weekdays
A phone company claims the lowest cost, highest quality, and first-ever foldable model. Which single USP should it choose to avoid confusion?
Which statement best defines branding in business?
Creating a unique business identity
Setting high product prices only
Hiring more staff for sales
Offering discounts every weekend
Fill in the blank: USP stands for (a) .
Which option describes a product?
Something you physically sell
Money saved for future use
Something you do for people
A plan for advertising campaigns
Which option describes a service?
Something you do for people
Something you physically sell
A catchy company slogan
A new business location
What is the role of an entrepreneur?
Takes financial risk seeking profit
Manages government regulations
Writes every customer review
Designs only the company logo
Which element is primarily visual in a brand?
USP
Slogan
Service
Logo
Open response: Explain how a memorable slogan can support a brand’s identity for a new school project business.
You are launching a snack stall. Choose the best strategy to make your brand memorable during the first week.
Copy another stall’s branding exactly
Avoid talking about your USP
Offer random prices each day
Use a clear logo and short slogan
Which element is directly part of a brand’s visual identity?
Pricing and discounts
Logo and colour scheme
Customer service policies
Distribution channels
You need to create a logo for a new school tuck shop. Outline two design decisions (colour, shape, or icon) and explain how each choice supports the shop’s brand advantages, such as being friendly and affordable.
Which tool is suitable for designing sample logos for a class project?
Tax filing website
freelogoservices.com
Warehouse management app
Spreadsheet software only
An entrepreneur takes _____ risk to make a ______.
financial, profit
one, slogan
hierarchy, owner
physical, structure
A strong brand most likely leads to which advantage for a business?
Less need for a business name
More production machinery
Greater customer recognition
Higher staff hierarchy
Which statement best defines a strapline in branding?
A short phrase expressing brand values
A legal name of the business company
A detailed description of all products
A long mission statement for stakeholders
You are designing a new sportswear brand. Which strapline best aligns with brand values of action and empowerment?
Move with confidence every day
Elegant technology for visionaries
Think different, create boldly
Savor the fun in every bite
Explain how brand colors support brand values. Give one specific example of a color choice and the value it communicates.
Which phrase best defines pricing strategies in business?
The methods used to set product prices
The steps to design new packaging
The rules for hiring store employees
The plans for opening new locations
Dynamic pricing means charging different prices depending on factors like age, time, gender, or location. Which example fits this strategy?
Prices drop only when stock runs out
Weekend tickets cost more than weekday tickets
All customers pay one fixed price always
Prices rise only after a product retires
Price skimming is when a business first charges a high price for a new product. What is the main aim of this approach?
Keep prices stable for a long time
Sell at cost to build store traffic
Match the lowest competitor price quickly
Maximise early profits from eager buyers
Penetration pricing involves setting a very low initial price. What is a likely outcome businesses want?
Reduce product quality standards
Target only luxury customers
Avoid any advertising spend
Gain market share rapidly
Fill in the blank: Pricing strategies are the (a) businesses use to determine the best price for products or services.
A sports arena charges lower ticket prices to students and higher prices to adults for the same game. Which strategy is being used?
Price skimming
Psychological pricing
Dynamic pricing
Penetration pricing
A new smartphone launches at a high price to target early adopters, then the price is gradually reduced over months. Identify the strategy and explain why a company might choose it.
Which pricing strategy sets prices to appear cheaper, such as 99p instead of £1?
Psychological pricing method
Dynamic pricing system
Competitive pricing approach
Promotional pricing tactic
Fill in the blank: (a) pricing is when a business charges similar or the same price as its competitors.
A shop offers buy one get one free for a week. What pricing strategy is being used?
Penetration pricing plan
Competitive pricing decision
Promotional pricing strategy
Psychological pricing choice
Uber charges more during peak hours in busy locations. What is the most likely reason for using dynamic pricing?
To hide the true ride cost
To copy competitors without analysis
To punish loyal riders
To match demand with limited supply
Disney+ launched at a lower price than Netflix to attract subscribers. Which strategy best describes this move?
Psychological pricing method
Penetration pricing strategy
Skimming pricing approach
Competitive pricing tactic
Explain how penetration pricing can help a new streaming service enter a market with strong competitors.
Why might 99p feel cheaper than £1 even though the difference is small?
A chocolate bar is priced at 99p instead of £1. Which pricing strategy is used and why might a retailer choose it?
Which promotional goal is aimed at helping people learn more about a product before buying?
Increase consumer knowledge
Increase market share
Build brand image
Communicate with customers
Name one channel a business can use for promotion that involves paid messages to a large audience.
(a)
Which objective best matches a campaign that explains features and answers questions through social media replies?
Encourage customers to purchase
Increase market share
Communicate with customers
Develop customer loyalty
Explain how a promotion aimed at increasing consumer knowledge can also help increase market share. Provide two clear links.
A local café runs a weekend deal and friendly staff chat with customers to recommend items. Which two methods are shown?
Personal selling and direct marketing
Direct marketing and market research
Advertising and direct marketing
Personal selling and advertising
Which promotional method uses special offers like buy one get one free or 20% off to increase sales?
Advertising on mass media channels
Sales promotion using limited-time deals
Personal selling through face-to-face talks
Direct marketing via emails or mailers
Fill in the blank: Promoting a business through TV, radio, newspapers, magazines, and social media is called (a) .
Direct marketing is sometimes called junk mail. What best describes how it reaches customers?
By in-store posters and displays
Using TV ads during prime time
By promotions sent via post or email
Through influencers on livestreams
Explain one reason a business would carry out market research before launching a product. Provide a brief example of the information it might collect.
A new café wants to test different drink flavors. Which option shows primary research?
Running a customer questionnaire in-store
Reading a government industry report
Following a competitor’s social media
Analyzing last year’s sales data
What is the main purpose of market research in a business?
To design logos and brand colors
To hire staff for all departments
To calculate production machine speeds
To gather information about customers’ needs
Fill in the blank: An open question typically gathers (a) data.
Which feature makes a questionnaire easy for people to answer?
Clear introduction and respectful wording
Long technical paragraphs and jargon
Only complex statistical scales used
Questions without any context provided
You are designing a product survey. Plan two questions: one qualitative and one quantitative. Explain why each type helps your research.
Your class must collect responses from at least 10 classmates. What is the best first step to distribute your questionnaire?
Wait for classmates to find the form
Print the form without sharing it
Ask one friend to complete five times
Send the form link to 10 classmates
