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WorksheetsFashion Semester 1 Exam Review
Total questions: 50
Worksheet time: 27mins
Fashion is best defined as
Clothing made by designers
Personal taste in clothing
Expensive apparel
A popular style at a given time
A short-lived style that becomes popular quickly and fades is a
Trend
Classic
Style
Fad
A style that remains popular over a long period of time is known as a
Trend
Fad
Collection
Classic
The overall shape or outline of a garment is called the
Line
Texture
Collection
Silhouette
A group of clothing items released together during a season is a
Trend
Silhouette
Line
Collection
Custom-made luxury clothing created by top designers is known as
Ready-to-wear
Mass fashion
Fast fashion
Haute couture
Designer clothing produced in standard sizes is called
Mass fashion
Couture
Fast fashion
Ready-to-wear
Which element of design directs the viewer’s eye through a design
Texture
Shape
Color
Line
Which element of design is most strongly connected to emotion and mood
Line
Shape
Texture
Color
The surface quality of fabric, such as smooth or rough, refers to
Shape
Line
Proportion
Texture
Visual equilibrium or steadiness in a design is known as
Rhythm
Proportion
Emphasis
Balance
When both sides of a design are visually equal, it shows
Informal balance
Rhythm
Emphasis
Formal balance
The principle of design that creates a focal point is
Balance
Proportion
Rhythm
Emphasis
The name of a color is called its
Tint
Shade
Tone
Hue
Colors opposite each other on the color wheel are called
Analogous
Monochromatic
Neutral
Complementary
Visual merchandising is best described as
Managing inventory
Advertising online
Pricing products
The strategic presentation of products
Visual merchandising is often referred to as the
Brand manager
Store layout
Marketing mix
Silent salesperson
The first area inside a store where customers adjust to the environment is the
Checkout zone
Display zone
Promotional zone
Decompression zone
Marketing focuses on creating and delivering offerings that have
Cost
Profit
Demand
Value
The most important part of marketing is the
Product
Brand
Promotion
Customer
A specific group of consumers a business wants to reach is a
Market strategy
Product line
Market share
Target market
Dividing a market into smaller groups with shared characteristics is
Product positioning
Brand awareness
Market research
Market segmentation
How a product is perceived compared to competitors is called
Market share
Brand awareness
Market strategy
Product positioning
How customers think, feel, and act when buying products is
Market strategy
Customer retention
Brand awareness
Consumer behavior
The percentage of total sales a company controls in a market is
Brand awareness
Consumer behavior
Market strategy
Market share
A strategy focused on keeping existing customers loyal is
Market research
Market segmentation
Brand awareness
Customer retention
The process of gathering information about customers and markets is
Market strategy
Brand awareness
Product positioning
Marketing research
A phrase like “Shop Now” is an example of a
Brand image
Market strategy
Product line
Call to action
How familiar consumers are with a brand is called
Consumer behavior
Market segmentation
Market research
Brand awareness
Long-term brand partnerships focused on visibility are known as
Promotions
Collaborations
Endorsements
Sponsorships
Put the steps of the selling process in the correct order
Approach the Customer
Determine Customer Needs
Present the Product
Handle Objections
Close the Sale
Put the steps of service recovery in the correct order
Listen to the Customer
Acknowledge the Issue
Apologize
Take Action to Fix the Problem
Thank the Customer
Look at the image. Which element of design is most clearly being shown?
Texture
Shape
Color
Line
Look at the image. Which element of design is most emphasized through fabric surface and detail?
Line
Shape
Color
Texture
Look at the image. Which element of design is most noticeable based on emotional impact and mood?
Line
Texture
Shape
Color
Look at the image. Which principle of design is being used to create a focal point?
Balance
Proportion
Rhythm
Emphasis
Look at the image. The visual weight is evenly distributed on both sides. This is an example of
Informal balance
Rhythm
Proportion
Formal balance
Look at the image. The design feels balanced but not identical on both sides. This is an example of
Formal balance
Emphasis
Rhythm
Informal balance
Look at the image. Repeated patterns or visual movement guide the viewer’s eye. Which principle is shown?
Balance
Proportion
Emphasis
Rhythm
Look at the image. The relationship between the size of clothing pieces and the overall outfit best demonstrates
Balance
Rhythm
Emphasis
Proportion
A clothing brand studies customer reviews and sales data before launching a new collection. What marketing activity is being used?
Product positioning
Brand awareness
Market strategy
Marketing research
A boutique designs its clothing and messaging specifically for teens interested in streetwear. This is an example of
Market share
Brand awareness
Product positioning
Target market
A store places new arrivals at eye level near the entrance to attract attention and increase impulse purchases. This strategy best reflects
Market segmentation
Pricing strategy
Inventory control
Visual merchandising
A customer complains about receiving the wrong size. The employee listens, apologizes, and immediately replaces the item. Which step of service recovery is being demonstrated most clearly?
Thank the customer
Follow up
Document the issue
Take action to fix the problem
A brand positions itself as affordable and trendy compared to luxury competitors. This describes
Market share
Market research
Target market
Product positioning
A store encourages repeat shoppers by offering loyalty rewards and personalized recommendations. This strategy focuses on
Brand awareness
Market segmentation
Consumer behavior
Customer retention
A fashion company notices customers prefer neutral colors and relaxed silhouettes. This insight comes from understanding
Market share
Brand image
Market strategy
Consumer behavior
A brand partners with a popular music festival to increase exposure without using a specific spokesperson. This is an example of
Endorsement
Promotion
Collaboration
Sponsorship
An online fashion ad includes the phrase “Limited Time Only — Shop Now.” What is the main purpose of this message?
Build brand awareness
Increase market share
Conduct market research
Encourage immediate action
A retailer adjusts store displays and promotions based on seasonal trends and customer demand. This best demonstrates
Brand awareness
Market share
Consumer loyalty
Market strategy
