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Fashion Semester 1 Exam Review

Total questions: 50

Worksheet time: 27mins

Name
Class
Date
1.

Fashion is best defined as

a)

Clothing made by designers

b)

Personal taste in clothing

c)

Expensive apparel

d)

A popular style at a given time

2.

A short-lived style that becomes popular quickly and fades is a

a)

Trend

b)

Classic

c)

Style

d)

Fad

3.

A style that remains popular over a long period of time is known as a

a)

Trend

b)

Fad

c)

Collection

d)

Classic

4.

The overall shape or outline of a garment is called the

a)

Line

b)

Texture

c)

Collection

d)

Silhouette

5.

A group of clothing items released together during a season is a

a)

Trend

b)

Silhouette

c)

Line

d)

Collection

6.

Custom-made luxury clothing created by top designers is known as

a)

Ready-to-wear

b)

Mass fashion

c)

Fast fashion

d)

Haute couture

7.

Designer clothing produced in standard sizes is called

a)

Mass fashion

b)

Couture

c)

Fast fashion

d)

Ready-to-wear

8.

Which element of design directs the viewer’s eye through a design

a)

Texture

b)

Shape

c)

Color

d)

Line

9.

Which element of design is most strongly connected to emotion and mood

a)

Line

b)

Shape

c)

Texture

d)

Color

10.

The surface quality of fabric, such as smooth or rough, refers to

a)

Shape

b)

Line

c)

Proportion

d)

Texture

11.

Visual equilibrium or steadiness in a design is known as

a)

Rhythm

b)

Proportion

c)

Emphasis

d)

Balance

12.

When both sides of a design are visually equal, it shows

a)

Informal balance

b)

Rhythm

c)

Emphasis

d)

Formal balance

13.

The principle of design that creates a focal point is

a)

Balance

b)

Proportion

c)

Rhythm

d)

Emphasis

14.

The name of a color is called its

a)

Tint

b)

Shade

c)

Tone

d)

Hue

15.

Colors opposite each other on the color wheel are called

a)

Analogous

b)

Monochromatic

c)

Neutral

d)

Complementary

16.

Visual merchandising is best described as

a)

Managing inventory

b)

Advertising online

c)

Pricing products

d)

The strategic presentation of products

17.

Visual merchandising is often referred to as the

a)

Brand manager

b)

Store layout

c)

Marketing mix

d)

Silent salesperson

18.

The first area inside a store where customers adjust to the environment is the

a)

Checkout zone

b)

Display zone

c)

Promotional zone

d)

Decompression zone

19.

Marketing focuses on creating and delivering offerings that have

a)

Cost

b)

Profit

c)

Demand

d)

Value

20.

The most important part of marketing is the

a)

Product

b)

Brand

c)

Promotion

d)

Customer

21.

A specific group of consumers a business wants to reach is a

a)

Market strategy

b)

Product line

c)

Market share

d)

Target market

22.

Dividing a market into smaller groups with shared characteristics is

a)

Product positioning

b)

Brand awareness

c)

Market research

d)

Market segmentation

23.

How a product is perceived compared to competitors is called

a)

Market share

b)

Brand awareness

c)

Market strategy

d)

Product positioning

24.

How customers think, feel, and act when buying products is

a)

Market strategy

b)

Customer retention

c)

Brand awareness

d)

Consumer behavior

25.

The percentage of total sales a company controls in a market is

a)

Brand awareness

b)

Consumer behavior

c)

Market strategy

d)

Market share

26.

A strategy focused on keeping existing customers loyal is

a)

Market research

b)

Market segmentation

c)

Brand awareness

d)

Customer retention

27.

The process of gathering information about customers and markets is

a)

Market strategy

b)

Brand awareness

c)

Product positioning

d)

Marketing research

28.

A phrase like “Shop Now” is an example of a

a)

Brand image

b)

Market strategy

c)

Product line

d)

Call to action

29.

How familiar consumers are with a brand is called

a)

Consumer behavior

b)

Market segmentation

c)

Market research

d)

Brand awareness

30.

Long-term brand partnerships focused on visibility are known as

a)

Promotions

b)

Collaborations

c)

Endorsements

d)

Sponsorships

31.

Put the steps of the selling process in the correct order

a)
  • Approach the Customer

b)
  • Determine Customer Needs

c)
  • Present the Product

d)
  • Handle Objections

e)
  • Close the Sale

1)
2)
3)
4)
5)
32.

Put the steps of service recovery in the correct order

a)
  • Listen to the Customer

b)
  • Acknowledge the Issue

c)
  • Apologize

d)
  • Take Action to Fix the Problem

e)
  • Thank the Customer

1)
2)
3)
4)
5)
33.

Look at the image. Which element of design is most clearly being shown?

a)

Texture

b)

Shape

c)

Color

d)

Line

34.

Look at the image. Which element of design is most emphasized through fabric surface and detail?

a)

Line

b)

Shape

c)

Color

d)

Texture

35.

Look at the image. Which element of design is most noticeable based on emotional impact and mood?

a)

Line

b)

Texture

c)

Shape

d)

Color

36.

Look at the image. Which principle of design is being used to create a focal point?

a)

Balance

b)

Proportion

c)

Rhythm

d)

Emphasis

37.

Look at the image. The visual weight is evenly distributed on both sides. This is an example of

a)

Informal balance

b)

Rhythm

c)

Proportion

d)

Formal balance

38.

Look at the image. The design feels balanced but not identical on both sides. This is an example of

a)

Formal balance

b)

Emphasis

c)

Rhythm

d)

Informal balance

39.

Look at the image. Repeated patterns or visual movement guide the viewer’s eye. Which principle is shown?

a)

Balance

b)

Proportion

c)

Emphasis

d)

Rhythm

40.

Look at the image. The relationship between the size of clothing pieces and the overall outfit best demonstrates

a)

Balance

b)

Rhythm

c)

Emphasis

d)

Proportion

41.

A clothing brand studies customer reviews and sales data before launching a new collection. What marketing activity is being used?

a)

Product positioning

b)

Brand awareness

c)

Market strategy

d)

Marketing research

42.

A boutique designs its clothing and messaging specifically for teens interested in streetwear. This is an example of

a)

Market share

b)

Brand awareness

c)

Product positioning

d)

Target market

43.

A store places new arrivals at eye level near the entrance to attract attention and increase impulse purchases. This strategy best reflects

a)

Market segmentation

b)

Pricing strategy

c)

Inventory control

d)

Visual merchandising

44.

A customer complains about receiving the wrong size. The employee listens, apologizes, and immediately replaces the item. Which step of service recovery is being demonstrated most clearly?

a)

Thank the customer

b)

Follow up

c)

Document the issue

d)

Take action to fix the problem

45.

A brand positions itself as affordable and trendy compared to luxury competitors. This describes

a)

Market share

b)

Market research

c)

Target market

d)

Product positioning

46.

A store encourages repeat shoppers by offering loyalty rewards and personalized recommendations. This strategy focuses on

a)

Brand awareness

b)

Market segmentation

c)

Consumer behavior

d)

Customer retention

47.

A fashion company notices customers prefer neutral colors and relaxed silhouettes. This insight comes from understanding

a)

Market share

b)

Brand image

c)

Market strategy

d)

Consumer behavior

48.

A brand partners with a popular music festival to increase exposure without using a specific spokesperson. This is an example of

a)

Endorsement

b)

Promotion

c)

Collaboration

d)

Sponsorship

49.

An online fashion ad includes the phrase “Limited Time Only — Shop Now.” What is the main purpose of this message?

a)

Build brand awareness

b)

Increase market share

c)

Conduct market research

d)

Encourage immediate action

50.

A retailer adjusts store displays and promotions based on seasonal trends and customer demand. This best demonstrates

a)

Brand awareness

b)

Market share

c)

Consumer loyalty

d)

Market strategy