WorksheetsA1 Flash Test Week 12
Total questions: 25
Worksheet time: 13mins
Which pricing strategy aims to quickly gain market share by setting a low initial price and raising it later?
Price skimming to capture early adopters
Penetration pricing to enter the market
Dynamic pricing reacting to demand shifts
Cost plus pricing adding markup to cost
A technology firm launches a new premium smartphone at a high initial price to maximize early profits. Which strategy is being used?
Cost plus pricing for stable margins
Penetration pricing for rapid adoption
Price skimming for early profit capture
Dynamic pricing for real-time adjustments
Which statement best describes cost plus pricing?
Changing prices frequently based on demand
Setting high initial price then lowering over time
Setting price low to gain quick market share
Setting price by adding a markup to unit cost
Ride-hailing apps often raise prices during peak hours and reduce them during off-peak times. What is this called?
Dynamic pricing based on real-time demand
Penetration pricing during launch
Price skimming for innovative products
Cost plus pricing with fixed markup
Which influence is most likely to push a firm toward penetration pricing for a new product?
Stable demand and limited consumer segments
Low production costs but scarce capacity
Elastic demand and crowded market space
Weak competition and high brand loyalty
A retailer calculates a unit cost of £20 and applies a 40% markup. What price results from cost plus pricing?
£26
£24
£28
£30
For a product with inelastic demand and strong differentiation, which pricing strategy is most defensible?
Penetration pricing to build user base
Price skimming to maximize margins
Dynamic pricing to clear old inventory
Cost plus pricing to match competitors
Which situation most clearly justifies dynamic pricing over a fixed price?
Regulated market with strict price caps
Stable demand and long product life
Highly variable demand by time or segment
Simple cost structure and predictable sales
Which option best describes above-the-line promotion?
Public relations press events and briefings
In-store displays and point-of-sale materials
Personal selling to individual customers
Mass media paid advertising channels
Which tool is primarily below-the-line?
National radio commercials
Social media influencer partnerships
Outdoor billboards on highways
Television brand awareness campaigns
What is a core aim of promotion in marketing?
Reduce distribution channels used
Inform, persuade, and remind customers
Maintain premium pricing strategies
Increase production capacity quickly
Which element is NOT typically part of the promotional mix?
Advertising across media platforms
Branding and identity activities
Digital and social media marketing
Inventory management and logistics
Which statement best differentiates viral marketing from traditional advertising?
Centers on corporate press conferences
Focuses on in-store displays and samples
Uses scheduled media buys and slots
Relies on peer sharing and network effects
Public relations primarily aims to do what for a business?
Secure exclusive retail distribution
Manage warehouse and stock levels
Shape reputation through earned media
Control product pricing decisions
Which factor most likely influences promotional mix choices?
Country of origin labeling rules
Factory machinery maintenance
Target audience media habits
Seasonal weather temperature data
A special offer like “buy one get one free” fits which promotional category?
Sales promotion below-the-line
Mass advertising above-the-line
Public relations reputation building
Branding long-term identity work
Which is the most appropriate tool to quickly build brand awareness nationwide?
Television and radio campaigns
Point-of-sale display stands
Local event sponsorships
Email newsletter sequences
A startup with a small budget wants measurable engagement. Which tool should it prioritize?
Large outdoor billboard placements
Social media advertising formats
Prime-time television spots
National print magazine spreads
Which choice shows a balanced promotional mix for a product launch?
TV ads, influencer posts, PR coverage
Warehouse expansion, new forklifts, CCTV
Pricing change, new supplier, cost audits
Hiring accountants, revising tax filings
Which example best illustrates below-the-line personal communication?
City bus brand awareness posters
Cinema pre-roll advertising slots
National newspaper full-page adverts
Retail sales staff product demonstrations
How does Industrial Marketing differ from Consumer Marketing?
Industrial marketing differs from consumer marketing in its target audience, relationship focus, and transaction nature.
Consumer marketing focuses solely on B2B relationships.
Industrial marketing emphasizes low-cost transactions over quality.
Industrial marketing targets individual consumers directly.
How does demand for Industrial products differ from consumer products?
Demand for industrial products is driven by business needs and production, while consumer products are influenced by personal preferences and trends.
Industrial products are influenced by personal preferences and lifestyle choices.
Consumer products are primarily purchased for business operations.
Demand for industrial products is based on seasonal trends.
What is a key difference between B2B and B2C marketing?
B2B focuses on individual consumers
B2B transactions are typically larger
B2B uses more emotional marketing
B2B has a larger number of customers
What is the essence of B2B marketing?
Product variety
Advertising and promotion
Building relationships
Price competition
What is a characteristic of B2B buying behavior?
Emotional elements play a large role
Purchases are typically made in smaller quantities
Businesses expect discounts for bulk purchases
Decisions are made quickly without negotiation
