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WorksheetsSports and Entertainment Exam Review Pt.1
Total questions: 26
Worksheet time: 13mins
Sports and entertainment marketing focuses on promoting
Athletes only
Sporting goods manufacturing
Fitness training programs
Sports, entertainment, and live events
A specific group of fans a team wants to reach is called its
Market share
Product line
Revenue stream
Target market
The process of creating a recognizable identity for a team or event is
Selling
Promotion
Market research
Branding
A team’s logo is best described as
A slogan
A promotion
A revenue stream
A visual brand symbol
A short phrase like 'Defend the Den' is an example of a
Logo
Target audience
Promotion
Slogan
Money earned from ticket sales, concessions, and merchandise is called
Expenses
Capital
Profit
Revenue
Profit is calculated as
Revenue plus expenses
Expenses minus revenue
Ticket sales minus costs
Revenue minus expenses
The main reason investors fund sports and entertainment events is to
Support fans
Build community
Increase popularity
Earn profit
Limited seating at a concert increases ticket value because of
Promotion
Utility
Demand
Scarcity
Economic utility refers to the
Price of a ticket
Location of an event
Advertising strategy
Satisfaction a customer receives
Premium seating with extra legroom is an example of
Time utility
Place utility
Possession utility
Form utility
Weekend and evening game times create
Form utility
Place utility
Possession utility
Time utility
A venue located near public transportation increases
Form utility
Time utility
Possession utility
Place utility
Payment plans for season tickets improve
Form utility
Time utility
Place utility
Possession utility
Dividing fans into smaller groups based on shared traits is called
Branding
Product positioning
Market research
Market segmentation
Age, income, and gender are examples of
Psychographics
Behavioral traits
Geographics
Demographics
Grouping fans based on loyalty or attendance frequency is
Geographic segmentation
Demographic segmentation
Psychographic segmentation
Behavioral segmentation
The promotional mix is best described as
A pricing strategy
A sales process
A market research method
A combination of communication tools
Which promotional tool involves paid, non-personal communication?
Public relations
Sales promotion
Personal selling
Advertising
Bobblehead nights and giveaways are examples of
Advertising
Public relations
Direct marketing
Sales promotion
Direct interaction between a sales representative and a fan is called
Advertising
Public relations
Sales promotion
Personal selling
Using email or text messages to reach fans directly is
Public relations
Advertising
Personal selling
Direct marketing
Integrated Marketing Communications (IMC) means all promotional tools
Send different messages
Are used randomly
Focus only on social media
Deliver a consistent message
The first step in the selling process is to
Close the sale
Determine needs
Handle objections
Approach the customer
Asking fans questions to understand their preferences happens during
Presenting the product
Closing the sale
Follow-up
Determining customer needs
Addressing concerns about price or seating location is known as
Presenting the product
Approaching the customer
Following up
Handling objections
