WorksheetsSports and Entertainment Marketing Quiz
Total questions: 48
Worksheet time: 24mins
Sports and entertainment marketing focuses on promoting
Athletes only
Sporting goods manufacturing
Fitness training programs
Sports, entertainment, and live events
A specific group of fans a team wants to reach is called its
Market share
Product line
Revenue stream
Target market
The process of creating a recognizable identity for a team or event is
Selling
Promotion
Market research
Branding
A team’s logo is best described as
A slogan
A promotion
A revenue stream
A visual brand symbol
A short phrase like “Defend the Den” is an example of a
Logo
Target audience
Promotion
Slogan
Money earned from ticket sales, concessions, and merchandise is called
Expenses
Capital
Profit
Revenue
Profit is calculated as
Revenue plus expenses
Expenses minus revenue
Ticket sales minus costs
Revenue minus expenses
The main reason investors fund sports and entertainment events is to
Support fans
Build community
Increase popularity
Earn profit
Limited seating at a concert increases ticket value because of
Promotion
Utility
Demand
Scarcity
Economic utility refers to the
Price of a ticket
Location of an event
Advertising strategy
Satisfaction a customer receives
Premium seating with extra legroom is an example of
Time utility
Place utility
Possession utility
Form utility
Weekend and evening game times create
Form utility
Place utility
Possession utility
Time utility
A venue located near public transportation increases
Form utility
Time utility
Possession utility
Place utility
Payment plans for season tickets improve
Form utility
Time utility
Place utility
Possession utility
Dividing fans into smaller groups based on shared traits is called
Branding
Product positioning
Market research
Market segmentation
Age, income, and gender are examples of
Psychographics
Behavioral traits
Geographics
Demographics
Grouping fans based on loyalty or attendance frequency is
Geographic segmentation
Demographic segmentation
Psychographic segmentation
Behavioral segmentation
The promotional mix is best described as
A pricing strategy
A sales process
A market research method
A combination of communication tools
Which promotional tool involves paid, non-personal communication?
Public relations
Sales promotion
Personal selling
Advertising
Bobblehead nights and giveaways are examples of
Advertising
Public relations
Direct marketing
Sales promotion
Direct interaction between a sales representative and a fan is called
Advertising
Public relations
Sales promotion
Personal selling
Using email or text messages to reach fans directly is
Public relations
Advertising
Personal selling
Direct marketing
Integrated Marketing Communications (IMC) means all promotional tools
Send different messages
Are used randomly
Focus only on social media
Deliver a consistent message
The first step in the selling process is to
Close the sale
Determine needs
Handle objections
Approach the customer
Asking fans questions to understand their preferences happens during
Presenting the product
Closing the sale
Follow-up
Determining customer needs
Addressing concerns about price or seating location is known as
Presenting the product
Approaching the customer
Following up
Handling objections
The step where the transaction is finalized is
Follow-up
Determine needs
Handle objections
Close the sale
Customer service focuses on
Maximizing revenue only
Advertising products
Managing inventory
Meeting and exceeding customer expectations
Customer complaints should be viewed as an
Interruption
Failure
Risk
Opportunity
The first step of service recovery is
Fixing the problem immediately
Apologizing first
Following up later
Listening to the customer
Checking back to ensure the fan is satisfied is called
Resolution
Documentation
Escalation
Follow-up
Market research is the process of
Selling tickets
Promoting events
Setting prices
Collecting information about customers
Surveys and focus groups are examples of
Secondary research
Market segmentation
Direct marketing
Primary research
Businesses use market research to reduce
Revenue
Promotion
Competition
Risk
Selling branded items like jerseys and hats is known as
Broadcasting
Sponsorship
Ticketing
Merchandising
A company paying to display its logo at a stadium is engaging in
Advertising
Public relations
Personal selling
Sponsorship
Money spent to operate a sports or entertainment event is called
Revenue
Profit
Utility
Expenses
The concept of supply and demand helps explain how
Teams are formed
Fans are marketed to
Events are scheduled
Prices are set
Which type of selling happens at concession stands and merchandise booths?
Inside sales
Outside sales
Digital selling
On-site selling
Recommending parking passes or food vouchers with tickets is an example of
Market research
Advertising
Sales promotion
Suggestion selling
Customer loyalty is best described as
Trying a brand once
Switching brands often
Responding to giveaways
Repeated support of a team or brand
Which marketing function focuses on collecting and analyzing customer data?
Financing
Promotion
Selling
Marketing Information Management
A business owner who starts and manages an event while taking financial risk is an
Investor
Manager
Sponsor
Entrepreneur
A team adjusts promotions after reviewing fan survey results. This demonstrates
Customer loyalty
Personal selling
Risk management
Market strategy
A promotion day with giveaways and theme nights is mainly designed to increase
Expenses
Risk
Utility
Game attendance
A seating chart helps fans choose tickets by improving
Form utility
Time utility
Possession utility
Place utility
A team redesigns its logo to refresh its image with fans. This is an example of
Promotion
Market research
Target marketing
Branding
The main goal of sports and entertainment marketing is to balance fan satisfaction with
Creativity
Popularity
Media attention
Profitability
