WorksheetsMarketing and Sales Fundamentals Quiz 2.3
Total questions: 26
Worksheet time: 26mins
What is the primary purpose of marketing in a business?
To convert interest into a purchase and support the customer during and after.
To attract and persuade people before a purchase.
To deliver products to customers.
To manage customer complaints.
Which of the following is NOT one of the core skills focused on in ESB Domain 2?
Interpret market research.
Analyze marketing processes.
Identify sales channel strategies.
Develop financial statements.
What does market research aim to answer?
"Who are we selling to, and why would they choose us?"
"How do we reach them and influence decisions?"
"Where/how do we actually sell and deliver a great experience?"
"What is the cost of production?"
What is the definition of a sales process?
A method to attract customers to a business.
A repeatable series of steps to guide customers from interest to purchase and beyond.
A strategy to analyze competitors in the market.
A process to manage customer complaints effectively.
What do sales channels focus on?
How customers buy and how they are supported.
How to attract customers to a business.
How to manage financial transactions.
How to create advertisements.
Which step in the sales process involves identifying clubs or teams that might want shirts?
Preparation
Prospecting
Closing
Follow-up
What is the primary focus of the preparation step in the sales process?
Identifying potential customers
Pricing, samples, order form, timeline
Delivering shirts and asking for testimonials
Responding to objections
In the sales process, which step involves showing design options and explaining quality?
Approach
Presentation
Closing
Follow-up
What is the correct response to objections such as "too expensive" or "too slow" in the sales process?
Offer alternatives
Confirm order and collect deposit
Deliver shirts and ask for testimonials
Identify clubs or teams that might want shirts
Which step in the sales process involves delivering shirts and asking for photos or testimonials?
Closing
Follow-up
Presentation
Preparation
If a seller is asking questions to understand customer needs, which step of the sales process are they likely in?
Handling objections
Approach/Preparation
Closing
Follow-up
Which of the following is an example of an online sales channel?
Retail store
Social commerce (Instagram shop, TikTok shop)
Pop-up booth
Door-to-door
What is one characteristic of online sales channels?
Face-to-face trust building
Immediate product experience
Convenient (buy anytime)
Location/time limits
Which of the following is an example of a physical sales channel?
Website store
Online booking (services)
Events (games, festivals)
Marketplaces (Etsy, Amazon)
What is one characteristic of physical sales channels?
Wider reach beyond your area
Easier to track clicks and conversions
Location/time limits
Requires trust (reviews, clear policies)
What type of sales channel involves selling directly to the customer, such as through an online store or in-person booth?
Indirect sales
Retail sales
Direct sales
Wholesale sales
Which sales channel involves someone else selling your product for you, such as a retailer or distributor?
Direct sales
Indirect sales
Subscription sales
B2B sales
What type of sales channel involves selling single items to end customers?
Wholesale
Retail
Subscription
B2B
Which sales channel involves selling larger quantities to businesses?
Retail
Wholesale
Subscription
Direct sales
What does the subscription sales channel typically involve?
Selling single items to end customers
Recurring delivery or payment, such as a monthly snack box
Selling larger quantities to businesses
Selling to schools and offices
What does B2B sales refer to?
Selling single items to end customers
Selling larger quantities to businesses
Business-to-business sales, such as selling to schools or offices
Recurring delivery or payment
What is the term for using multiple sales channels in a business strategy?
Direct sales strategy
Indirect sales strategy
Omnichannel strategy
Subscription strategy
Why is customer service considered a sales strategy?
It helps in repeat business and referrals.
It reduces the need for marketing.
It eliminates the need for online presence.
It focuses only on product quality.
Which of the following is an example of strong customer support?
Clear return/exchange policy.
Delayed responses to customer queries.
Ignoring customer complaints.
No updates on shipping or tracking.
What is the relationship between retention costs and customer experience?
They connect directly to long-term profitability.
They are unrelated to profitability.
They only affect short-term sales.
They are only relevant for online businesses.
What is one of the benefits of customer service in sales strategies?
Increased online trust.
Decreased product quality.
Reduced customer satisfaction.
Increased returns and refunds.
