Business English: Marketing and Advertising

Front

B2B

Back

Business To Business

Front

SEO

Back

Search Engine Optimization

Front

branding

Back

Creating a unique name and image for a product

Front

call to action

Back

To encourage an immediate response or sale

Front

USP

Back

Unique Selling Proposition

Front

ROI

Back

Return On Investment

Front

market segmentation

Back

Dividing a market into distinct groups of buyers

Front

sales funnel

Back

A system for tracking the customer journey

Front

B2C

Back

Business To Customer

Front

CRM

Back

Customer Relationship Management